Why Semantic HTML matters for SEO and AI - by Barry Adams
HTML is the foundational language of the web. Semantic HTML markup on your webpages can help machine systems better understand your content and its value.| www.seoforgooglenews.com
HTML is the foundational language of the web. Semantic HTML markup on your webpages can help machine systems better understand your content and its value.| www.seoforgooglenews.com
The fifth edition of our online virtual event dedicated to SEO for news and publishing will feature a stellar cast of speakers and panellists in 14 sessions across two days.| www.seoforgooglenews.com
AI Mode could upset the web's fragile traffic ecosystem, further reducing traffic to publishers with AI-generated summaries and limited source attribution.| www.seoforgooglenews.com
A year after the introduction of AI Overviews, let's look at the impact on publishers' traffic and visibility and what's next in store for AI in search.| www.seoforgooglenews.com
Generative AI makes it easy to create mediocre content at scale. That means, most of the web will become mediocre content, and you need to work harder to stand out.| www.seoforgooglenews.com
It can be daunting to decide what to do to give your news article the best chance of performing in Google. Here I look at the seven most valuable optimisation elements.| www.seoforgooglenews.com
Our annual event dedicated to SEO for publishing and media kicks off in a few days time. Grab your full access ticket today!| SEO for Google News
I explain the types of structured data a news publishing site should have, and how these can be implemented for optimal results.| SEO for Google News
Changing the technology and design of your publishing site can be a daunting affair. Here's a look at what to do and, more importantly, what not to do.| SEO for Google News
AIO will likely mean less traffic for many sites, but news appears to be exempt (for now). Plus, a major leak might have revealed many of Google search's internal workings.| SEO for Google News
Immediately following the two-month grace period Google handed out manual penalties like candy at Halloween. Plus, Google I/O showed us the future of search.| SEO for Google News
JavaScript is unavoidable on the modern web, but best used sparingly. Google says it indexes JavaScript, but the realities are a lot more complex.| SEO for Google News
The latest Google core update could be a game-changer, and gives Google back control of the search quality narrative.| SEO for Google News
Internal Google documents revealed during their antitrust trial show how Google relies on user signals to evaluate content quality.| SEO for Google News
Allowing readers to post comments and contribute to your site is great for engagement and loyalty, but does come with some SEO repercussions.| SEO for Google News
One of Google's quirks means that once an article has been crawled and indexed, any changes won't necessarily be picked up by Google until it's too late.| SEO for Google News
Here are some interesting aspects of Googlebot's crawling of news websites that are useful to know when you want to optimise crawl efficiency.| SEO for Google News
Our unique NESS event is coming back for its third year on 11 & 12 October with another excellent roster of expert speakers from SEO and publishing.| SEO for Google News
Did you know that an article can have up to five headlines that each play a different role in Google's ecosystem? This edition will explain it all.| SEO for Google News
More publishers are exploring subscription models to generate revenue. Paywalls are powerful mechanisms for monetisation, but there are SEO risks involved.| www.seoforgooglenews.com
A very broad interpretation of their site reputation abuse spam policy allows Google to penalise affiliate content at will.| www.seoforgooglenews.com
