Listening and asking good questions is an important part of the KO insights process. Naturally, we want to define what makes a question good. There is no definitive answer to this question, but there are a few things that all good questions have in common. First, good questions are specific. They don’t try to ask […]| Kate O'Neill | KO Insights
Kate O'Neill is a keynote speaker, author, and consultant focused on meaningful marketing, digital experiences, and strategy.| Kate O'Neill | KO Insights
Companies like Google, Etsy, and Cisco look to Kate O'Neill, the "Tech Humanist," for optimism about the role of technology in the world.| Kate O'Neill | KO Insights
You might notice pronouns in my email signature and wonder—why include them? The answer connects to everything I believe about building future-ready experiences and leading with intention. Small Signals, Big Impact In a world where technology moves at breakneck speed, the most transformative innovations aren’t always the flashiest ones. Sometimes they’re the quiet signals that […]| Kate O'Neill | KO Insights
Author of several books including her newly-released "What Matters Next", as well as earlier books “A Future So Bright” and “Tech Humanist”.| Kate O'Neill | KO Insights
Back when I owned an analytics and strategy agency that included user-focused SEO as a service, I used to make the point that focusing on the searcher’s experience would result in better “SEO” results, so I coined the term “searcher experience optimization.” I genuinely think the same philosophy still applies in the AI-augmented SERP era—perhaps […]| Kate O'Neill | KO Insights
I. Introduction: Why Strategic Foresights Matter More Than Trends (And Why We’re Publishing This in June) A. Breaking the Year-End Prediction Cycle Every December, the business world gets flooded with “2026 trends” and “what to expect next year” content. By January, most of it’s forgotten. By March, half of it’s already proven wrong. We’re publishing […]| Kate O'Neill | KO Insights
Discover the Now-Next Continuum, Kate O'Neill's strategic framework for decision-making across time. Balance transformation vs innovation, keeping human outcomes central to technology choices.| Kate O'Neill | KO Insights
By using this form you agree with our Privacy Policy and the storage and handling of your data by this website.| Kate O'Neill | KO Insights
By using this form you agree with our Privacy Policy and the storage and handling of your data by this website.| Kate O'Neill | KO Insights
By using this form you agree with our Privacy Policy and the storage and handling of your data by this website.| Kate O'Neill | KO Insights
An Analysis Through the Models of Tech Humanist, Pixels and Place, A Future So Bright, and What Matters Next Your phone buzzes at 6:47 AM. Before you’ve fully opened your eyes, your AI has already read your emails, analyzed your calendar, cross-referenced your biometric data with global weather patterns, and determined that you’ll need an […]| Kate O'Neill | KO Insights
Leadership often requires making unpopular decisions that disappoint stakeholders in the short term. In my latest Fast Company article, I examine how strategic disappointment has become a crucial leadership skill for driving innovation at companies like Apple, Netflix, and Microsoft. The article introduces the Strategic Disappointment Matrix, a decision-making framework that helps leaders navigate uncertainty. […]| Kate O'Neill | KO Insights
The breathless tech hype machines are working overtime on agentic AI. CEOs and analysts alike herald it as the ultimate competitive advantage, a new frontier of productivity, and if you’re late to adopt it, your business might as well be using typewriters and carrier pigeons. But the reality is more complex—and more interesting—than the relentless […]| Kate O'Neill | KO Insights
I’ve said it for years: the economy is people. Not GDP figures. Not trade balances. Not abstract percentages that scroll across financial news tickers. People. Behind every economic statistic are human beings trying to build decent lives. Every policy decision ripples through communities, families, and individual futures in ways that outlast the news cycle. So […]| Kate O'Neill | KO Insights
When developing an AI digital transformation strategy, many leaders turn to historical precedents for guidance. The comparison between AI adoption and global electrification has become the go-to framework among executives and strategists. Both represent transformative infrastructure buildouts with massive network effects, standardization challenges, and the potential to reshape entire economies. This electrification lens offers valuable […]| Kate O'Neill | KO Insights
Learn the Questions-Insights-Foresights Model - a research-backed framework for future-ready decision making that transforms uncertainty into strategic clarity.| Kate O'Neill | KO Insights
Author of several books including her newly-released "What Matters Next", as well as earlier books “A Future So Bright” and “Tech Humanist”.| Kate O'Neill | KO Insights
Discover how the human impact of technology decisions in professional settings shapes organizational success. Learn why avoiding "political" discussions can lead to oversights in tech implementation and digital transformation. A critical analysis of technology's societal implications for business leaders.| Kate O'Neill | KO Insights
