Search is changing. Yeah, yeah, we all know that AI is shaking things up. I mean, life changes all the time, right? “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” SEO ain’t dead yet, but GEO (generative engine optimization) is all the ... Read more| Alex Birkett
AI copywriting tools have come a long way. For most of the content I write now, I use AI writing software to help me at least outline the piece, if not generate net new copy for me. After trying dozens of them, two of my favorites are still Jasper AI and Copy AI. In this post, I’ll cover: Jasper ... Read more| Alex Birkett
Robots are writing copy, making images, having conversations. From the popular large language models created by OpenAI to the more recent ChatGPT (also by OpenAI) and open source models like Stable Diffusion, this stuff is getting wild. I, for one, have embraced AI content writing tools. They help me break through writer’s block, repurpose content, ... Read more| Alex Birkett
AI website builders have been around for a while. But recently, they’ve gotten shockingly better. Everywhere you look, artificial intelligence is transforming how we do marketing, including for website building. Editor’s note: I’m going to use some affiliate links when possible to try to earn some revenue from my content. These don’t change the opinions ... Read more| Alex Birkett
If you’re looking for a way to create better content faster, you should consider using an AI text generator tool. I know, I know – can AI text generation really compete with human writing? It’s not that AI generated text replaces that of human writers; rather, it augments your capacity to produce content. AI text generators ... Read more| Alex Birkett
With so many new products and advancements in the AI field, choosing the best AI image generator for you may seem overwhelming at first. What’s an AI image generator? Which one is good for beginners? Developers? Expert AI artists? Can I earn money from making AI generated art? How can I use it with my ... Read more| Alex Birkett
Go beyond "March updates," and draw inspiration from the hundreds of subject line examples in this article.| Alex Birkett
Organic Growth & Revenue Leader| Alex Birkett
I think I’m pretty good at email outreach. I’ve done a bunch of it, for a variety of reasons from link building to strategic partnerships to simply wanting to meet up for caffeinated beverages, and have had pretty good success in general. One time, I even had an unexpected case study written up about my ... Read more| Alex Birkett
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick ... Read more| Alex Birkett
I’m a marketer, but I spend a lot of time in R. I use it to analyze A/B tests and explore data sets. I’ve also built fully functional web applications using R and Shiny to enable new processes for my team at HubSpot using the language. There are so many free resources for learning technical ... Read more| Alex Birkett
Content marketing strategy is something few companies do well. This is something I’ve focused on for years, mostly because all the companies I’ve worked for, from super early stage startups to HubSpot where I work now, have been largely supported by content marketing (in one way or another). However, each company’s content marketing strategy was ... Read more| Alex Birkett
A/B testing (aka split testing or online controlled experiments) is hard. It’s sometimes billed as a magic tool that spits out a decisive answer. It’s not. It’s a randomized controlled trial, albeit online and with website visitors or users, and it’s reliant upon proper statistical practices. At the same time, I don’t think we should ... Read more| Alex Birkett
“Kmart has plenty of awareness, so what?” -Purple Cow by Seth Godin I hear the term “brand awareness” all the time, but to be honest, I don’t really know what it means. On its surface, it’s somewhat obvious: it’s the amount of people who know about your brand. But that simple, stupid Google search definition ... Read more| Alex Birkett
A/B testing (i.e. running a controlled experiment, normally in a digital environment like a website or an application) is prevalent nowadays. All of the biggest tech companies you know – Microsoft, Netflix, Booking.com, Google – run thousands of experiments per year. Now it’s weird if you don’t run A/B tests. There are dozens of tools ... Read more| Alex Birkett
Most people can write one good blog post. But one good blog post doesn’t drive results. A thousand good blog posts drive results. This constant demand for fresh, engaging content to captivate both the audience and search engines is a real pain point for many marketers and content creators. However, there are ways to streamline ... Read more| Alex Birkett
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick ... Read more| Alex Birkett
As an acquisition marketer, you speak in the language of CTAs, CPAs, CTLV, ROAS and of course, landing pages are at the center of it all. They’re where you direct targeted traffic for ad campaigns. They’re how you build out SEO pages designed to pull consistent, relevant users in every month organically. Actually, there are ... Read more| Alex Birkett
It’s easier than ever to start a SaaS business, but harder than ever to grow one. Many SaaS verticals have become crowded or even commoditized. Thus, it’s difficult to differentiate, grow, and scale your SaaS. While you’ll likely want to build an in-house team at some point, SaaS marketing agencies can be a great augmentation, ... Read more| Alex Birkett
Hiring a B2B SEO agency? With my absolutely unbiased (narrator: he is not unbiased) and expert guidance, I’ll introduce you to the best B2B SEO agencies around. Everyone has a different budget, organizational context, and goal, so I’ll do my best to help you marry the right SEO agency to your specific situation. The 10 ... Read more| Alex Birkett
If GPT-3 was a driverless car, GPT-4 would be a warp-speed spaceship cruising through the cosmos of language and innovation. In this post, we’ll introduce you to seven amazing GPT-4 tools that are redefining the boundaries of possibilities. These tools are not only powered by GPT-4, but also come integrated with other cutting-edge technologies like ... Read more| Alex Birkett
While AI isn’t automating the entire job of SEO away, smart marketers are augmenting their human resources with AI writing and optimization tools. SEO is a broad category that includes technical SEO, content creation and optimization, promotion, and more, so this list will include 11 of my favorite AI SEO tools across categories. The 11 ... Read more| Alex Birkett
Generative AI has taken the world by storm. Most of us, if not proselytizing AI writing tools in clickbait LinkedIn threads, are at least using the tools to some extent. The landscape is now quite rich with great GPT-3 tools. I’ll cover my favorites here. What is GPT-3 and How Does It Work? GPT-3 is ... Read more| Alex Birkett
No amount of tools will make you interesting. So to start, you podcast needs to be good. But nowadays, there are a ton of podcasting tools that can help your podcast sound better, look better, and get more distribution. Artificial intelligence (AI) has now made this possible. Further, generative AI tools have helped me leverage ... Read more| Alex Birkett
Whether for SEO, blogging, social media, video, or some other platform, content is the fuel that powers the marketing engine. Takes a lot of time, though, doesn’t it? Generative AI and copywriting tools have blown up the last few years, giving creators a ton of leverage to increase output. Editor’s note: I’m using some affiliate ... Read more| Alex Birkett
