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Earlier this week, we held our first Future of News Seminar in North America. News media leaders from organisations including ABC News, Gannett, New York Times, AJC, Axios, News Product Alliance and Newscorp gathered in New York City to share how they address the changing needs of readers across generations.| Twipe
Leuven, June 7th 2023 L’Equipe, the leading French daily sports publishers joins forces with Twipe, the industry leader from Belgium. Leveraging Twipe’s cutting-edge technology, L’Équipe has recently launched new mobile and web apps setting a new standard in digital edition reading experience. Leveraging the new Twipe SDK, the updated L’Équipe apps allow subscribers to read […]| Twipe
Mobile is the number one news consumption device. Therefore, providing a flawless experience through mobile apps and social media is a must.| Twipe
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“It’s in Le Monde’s DNA to talk to the world.” French publisher Le Monde took a significant step by launching Le Monde in English in April 2022. This project brings select French articles to an English-speaking audience on their website and through a bilingual live news app. A year and a half since launch, we […]| Twipe
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Twipe is a SaaS platform offering solutions for digital edition publishing and analytics. It is trusted by leading newspapers across Europe including Le Monde and The Times for its continuous efforts in media innovation.| Twipe
Google is no longer phasing out third-party cookies. However… Google had initially announced plans to phase out cookies in 2020 and even began testing this phaseout in January 2024 by disabling third-party cookies for a subset of users. However, they have since changed their stance again and decided to continue supporting third-party cookies. Why does […]| Twipe
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Lately, more and more publishers are rediscovering the importance of branding. In an industry where audiences have endless choices and young readers are especially hard to reach, a strong brand does more than stand out. It creates trust, loyalty, and a sense of connection. Take The Economist—a brand that’s managed to stay relevant and grow […]| Twipe
Get the key takeaways from INMA Media Subscription Summit discussing the future of the news industry and how to increase subscription revenue. Learn about pricing strategies, de-anonymisation, and bundling/unbundling content to increase revenue for news media publishers.| Twipe
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1 Less is More: The Fine Art of Paywall Strategy Nieman Lab, Less is more, and discounts work: A new study looks at the minutiae of paywall strategy Showing less content in front of a paywall can actually increase subscriber conversion rates, concludes a new study published in Journalism Studies. Researchers analyzed millions of user […]| Twipe
In the early 2000s, I closely witnessed the dot-com bubble burst. After spending a week in San Francisco and Silicon Valley visiting AI companies alongside a group of news industry leaders, I can’t help but feel a sense of déjà vu. Now, I know I’m not the first to draw this comparison. There are obvious […]| Twipe
“The Wrong Newsletter Strategy is not having a newsletter” - Why are Newsletters a key part of habit formation?| Twipe
Traditional revenue streams for publishers, particularly print advertising and basic subscriptions, are becoming increasingly unsustainable. As a result, there has been a notable shift towards diversifying revenue sources beyond traditional subscriptions and advertisements. This revenue diversification is yielding positive results. According to the 2023 WAN-IFRA World Press Trends Outlook, alternative revenue sources such as events, […]| Twipe
With ad revenues continuing to decline, publishers are focusing on reader revenue to stay competitive. Paywalls are a crucial tool for acquiring new subscribers, but the traditional, one-size-fits-all model is no longer effective. In this article, we’ll explore why it’s time to rethink your paywall strategy and how you can improve it. Persuasive paywall messaging Hitting […]| Twipe
Find out practical applications and the best strategies on how to use WhatsApp Channels to build a lasting relationship with your readers.| Twipe
JAMES – Your Digital Butler, the AI for personalising news reading triggers, developed in partnership by Twipe and News UK has won the DMA Award for Best Customer Retention Programme. The product also secured a bronze award for Best Use of AI. This year’s DMA Awards were held in London, presented by Russell Kane. The […]| Twipe
This Privacy Policy explains our policy regarding the collection and use of information for visitors of our website. We periodically update this Privacy Policy. We will post any privacy policy changes on this page and we encourage you to review this Privacy Policy periodically. If you have any questions about this Privacy Policy, please contact […]| Twipe
In this week’s edition of “Navigating the AI Dust Storm” we dive into the advances of Adobe Photoshop with some examples tried by our team. We also touch on some recent industry events in this space and some of the tidbits from the past two weeks. Photoshop introduces AI Leading the discussion this fortnight has […]| Twipe
The Atlanta Journal-Constitution (AJC) is a major daily newspaper published in Atlanta, Georgia, and is a merger of the Atlanta Constitution and Atlanta Journal. The newspaper covers local, national, and international news, and is the flagship publication of Cox Enterprises. Newsletters have been playing an important part in driving reader engagement at AJC and in […]| Twipe
We look forward to showing you a live demo of our products that have helped news media publishers acquire and retain subscribers. Our team will contact you shortly to schedule a call.| Twipe
Hi! Maria here 🇵🇪. I’m currently a ma-na-ma student at the KUL. After earning my MBA in Strategic Marketing Management last year, I got really interested in pursuing a Master’s in communications and digital media. Funny enough, that’s what led me to apply to Twipe:) Why did you choose to do a summer internship at […]| Twipe
Hi, I’m Wout. I’m a student at KU Leuven. Last year I finished my bachelor’s degree in Informatics with a minor in Business & Innovation. In September I will start my master’s degree in computer science. During the year I spent my time working on projects within a student organization (and studying of course ;)) […]| Twipe
Hey there! I’m Benjamin, I study engineering science at KU Leuven. I just finished my bachelor’s and I’m going to start my master’s degree in engineering science next year. Outside of my studies, I like to spend time with friends and play the guitar. Why did you choose to do a summer internship at Twipe? […]| Twipe
Hello, I’m Sander and I’m 21 years old. I just finished my bachelor’s in Informatics with a minor in Mathematics. Next year I will be starting my master’s degree in Computer Science, specializing in Artificial Intelligence. Why did you choose to do a summer internship at Twipe? At the VTK internship fair in November I […]| Twipe
Hi! My name is Conor and I’m a Computer Engineering student at Trinity College Dublin. I’ve just finished an Erasmus exchange year at KU Leuven, where I specialized in Artificial Intelligence, and now I’m returning to Ireland to complete my Master’s year. Outside of my studies, I have a love of theatre and music and […]| Twipe
Personalized Newsletters Trigger readers to come back every day with personalized reading lists powered by our award-winning AI personalization engine. Inspired by Spotify Daily Mix, our engine analyzes readers’ behaviors and interests to provide them with a personalized content selection every day. Co-developed with The Times, Twipe’s Personalized Newsletters reduced churn by 49%. Surface the […]| Twipe
Replica Editions, also known as ePapers, are ideal print-to-digital bridging products. Offers readers the familiarity and comfort of the printed-page layout with the quality and accessibility of a digital product. Increase the lifetime value of your print readers Replica Editions recreate the tactile feel of a printed newspaper in a digital format, combining the trust […]| Twipe
Modular News Apps Bring the best of your content offering—digital editions, live news, puzzles, newsletters, podcasts, recipes, and more—into a single branded app. The Telegraph’s app, built in collaboration with Twipe, recently received the App of the Year award, showcasing the innovation and excellence defining all our solutions. Engage your readers with the right content, at […]| Twipe
Südwestdeutsche Medienholding (SWMH), StZ’s parent company, manages an extensive network of brands in the German media sector.| Twipe
For years, The Telegraph had 2 separate apps: a live news app and an edition app. Now thanks to the The Telegraph‘s unified app, readers’ have their news all in one place.| Twipe
Have an impact from day one At Twipe, we’re always on the lookout for passionate and talented colleagues to join our dynamic team. If you are passionate about news and innovation, you definitely match our vibe. Come and meet the team and discover our culture. We’re all about growth and fun We value continuous learning opportunities through team-building […]| Twipe
Introduction Many industries use Artificial Intelligence to increase productivity; news organisations are no exception. Companies are creating digital figures like JAMES (Twipe) and Klara Indernach (Express.de) to mix the computational abilities of AI with human creativity. These tools make tasks easier and offer chances for personalised reader engagement, rigorous fact-checking, and interactive content creation. Let’s […]| Twipe
Edition Analytics Edition Analytics tracks readers’ attention across articles, PDF pages, and editions. A must-have tool for every newsroom, Edition Analytics empowers editorial teams to refine their content, enhancing both digital and print newspaper performance. Analyze reader behavior trends over time on different devices. Drive readers from occasional to habitual reading behavior by creating more […]| Twipe
Converting print readers to engaged digital subscribers is one of the key challenges publishers face. Enter the digital transformation. But not everyone is on board. Older readers who prefer printed papers often resist consuming the news through digital formats. Yet while print remains a significant revenue source for publishers, many foresee discontinuing it within the […]| Twipe
Much of the conversation about integrating AI into journalism has predominantly been from the perspective of newsrooms. We’ve certainly discussed this perspective, whether it be on how publishers can use AI in their newsrooms, how they’re regulating its usage, or how they make (or not) deals with AI companies. However, the perspective that often goes […]| Twipe
The Digital News Report (DNR) is a flagship study on the state of the digital publishing industry across the globe. In its 13th edition, this year’s DNR collected survey responses from thousands across 47 markets. In this article, we explore the report’s trends in detail, offering actionable insights for publishers to better meet user […]| Twipe
Publishers are struggling to make up for ever-declining advertising and print revenue. Can newsrooms rely on (digital) subscription revenue to stay afloat? Will AI be the savior in this situation, or could it potentially make things worse? These are just a few of the themes discussed by Juan Señor in his latest Innovation in News […]| Twipe
Disruptions have rocked the media industry. AI has been the latest, but the disruptive waves of the internet and smartphones continue to be felt. The challenges of losing audiences, revenue, and struggling to maintain public trust can be traced back to these major changes. But it’s not all doom and gloom. Many media organizations have […]| Twipe
“Move fast and break things” was Facebook’s motto until 2014. This phrase has long encapsulated Silicon Valley’s disruptive startups’ approach to innovation. Today, it is more relevant than ever, with AI companies rapidly advancing and challenging the status quo of the news industry once again. Like the tech giants before them, AI companies have swiftly […]| Twipe
In a recent New York Times interview, Jim VandeHei, Axios CEO, warned that AI will “eviscerate the weak, the ordinary, the unprepared in media.” That is why, since Gen AI’s recent surge into the workplace, a growing number of publishers and news organizations have decided to formalize its use in AI charters. We reviewed several […]| Twipe
Print is dying. This was the underlying story that shaped the presentations at the Mather Symposium. While print still provides the most revenue for publishers today, the consensus is that it will sharply decline. So, the question emerges: What can publishers do to crack the code of sustainable digital revenue? The answer was clear among […]| Twipe
The way we interact with news is changing. The Reuters Digital News Report 2023 revealed that people are showing less interest in news, leading to a decrease in overall consumption. This trend has persisted year-on-year, giving rise to the debate around news avoidance. Put simply, news avoidance refers to the behaviour of individuals who […]| Twipe
