ChoZan is a China-focused digital transformation consultancy helping global businesses learn for China and from China. Since 2011, we’ve provided expert consulting, innovation tours, keynotes, and market research on China’s tech trends, consumer behavior, and leadership models. Partner with us to succeed in the world’s most advanced digital market| ChoZan
The rise of new consumer brands is one of the most notable phenomena in the Chinese business landscape in recent years. These new brands have rapidly developed by targeting high-demand markets that established brands have overlooked and gaining a foothold in the market. For example, the cosmetics brand Perfect Diary (完美日记) went public on the […]| ChoZan
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. Order it now.| ChoZan
China is a huge market with tremendous potentials for the fashion and cosmetics industry. Here we have 5 sales campaign ideas for them primarily on WeChat.| ChoZan
Luxury brands have been maintaining a strong presence on WeChat, China’s headliner social media platform. Here we feature six latest case studies.| ChoZan
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenons for a while now. Despite the fact that brands are progressively building their own live shopping channels, individual KOLs continue to account for the majority of sales volume.| ChoZan
On January 9th, 2017, Tencent officially released WeChat mini program platform. Here are some typical examples of mini programs categorized by industry.| ChoZan
Youku does better than YouTube in terms of catering to brands’ needs with more ad types, brand channel options and greater scope for campaigns.| ChoZan
Given the popularity of live streaming in China, ChoZan has made a roundup of its marketing prospects and pending business models based on several reports.| ChoZan
Having witnessed the huge viewership in live quiz shows, many brands have heavily sponsored the shows to promote their products and services.| ChoZan
With the growth of Chinese social media platforms, businesses are turning to them for new marketing opportunities. Here we look at the five top performers.| ChoZan
China’s economy has been on the rise for decades. Improved living standards, a growing interest in tourism and relaxed travel regulations for Chinese citizens| ChoZan
Douban is an interest-based social networking platform with a large amount of user-generated content. It provides in-depth and integrated marketing options.| ChoZan
A report shows that 93% of Chinese see personal health as the most important attribute in life. Here's what brands entering China can learn from this trend.| ChoZan
Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. Get a closer look at the future of retail in China.| ChoZan
Follow the latest news, trends and reports, about Chinese digital marketing and social media with ChoZan's experts.| ChoZan
We weighed in with four of the most interesting social media campaigns in China last year, helping marketers to take the pulse of marketing trends in 2018.| ChoZan
This is a comprehensive overview of WeChat, covering its three major functions with strong social and marketing influence, with tips for WeChat marketing.| ChoZan
WeChat Pay, which allows users to pay for transactions quickly on their mobile phones, provides a chance for brands to reach their consumers in China.| ChoZan
There are over 200 live streaming platforms in China. Here we picked out the top 5 most popular platforms that may best suit your needs.| ChoZan
Here are 11 WeChat accounts that regularly post up-to-date, informative, insightful material.| ChoZan
With the increasing consumption and purchasing power of Chinese consumers, understanding their preferences and mindsets is the key to the China market.| ChoZan
Harness the power of WeChat, the main social media in China, and improve your campaigns thanks to our training.| ChoZan
GET IN TOUCH WITH US. WE’D LOVE TO HEAR FROM YOU.| ChoZan
This article summarizes some key points about external links on WeChat, so you can use them to their fullest and make sure they’re not blocked by WeChat.| ChoZan
B2B connections stemmed from China’s digital transformation. So, what will be the most important platforms for B2B in China in 2023? Here’s what ...| ChoZan
For brands that want to target the huge Chinese market, an important thing is to know how to sell on social media. Here are four ways to sell on WeChat.| ChoZan
WeChat is an outstanding marketing tool for brands in China. There are several ideas that we've found effective to boost followers on WeChat.| ChoZan
WeChat began life as a basic messaging app focused on text messages. Then, it added phone and video calling capabilities.| ChoZan
WeChat viral marketing can get your content read, shared and appreciated by millions of users. These ideas can make your content go farther.| ChoZan
Here is what brands need to know about doing KOL marketing in China, including why it works and some tips on how to do it right.| ChoZan
KOL (Key Opinion Leaders) are powerful influencers on Chinese social media platforms, including WeChat, Weibo, Yizhibo and Miaopai, etc. Many businesses are| ChoZan
When conducting business in China, it's crucial to be prepared to navigate the complex external environment, beyond just focusing on your...| ChoZan
Here are 9 innovations from DTC brands in China that are building strong foundations for products, marketing and commerce.| ChoZan
MCNs or Multi-channel networks are quite common in China. They are also essential when trying to contact KOLs for your brand.| ChoZan
In China, omnichannel sales, also known as New Retail, are predicted to reach 1.8 trillion yuan by 2023. As new retail model...| ChoZan
Many people think that WeChat Weixin are the same, and that Weixin is only the Chinese name of WeChat. In fact, it is not entirely so.| ChoZan
