A New Era of Enforcement The digital landscape for children is constantly evolving, and so is regulatory enforcement. While the Children’s Online Privacy Protection Act (COPPA) has been a cornerstone of kids’ privacy in the U.S., recent actions from the Federal Trade Commission (FTC, with filings brought through the Department of Justice), UK’s Advertising Standards […] The post Disney’s FTC Settlement & Why Content is in the Regulatory Crosshairs appeared first on SuperAwesome.| SuperAwesome
The Challenge: Navigating the Roblox Landscape Roblox offers brands an incredible opportunity to reach a massive, engaged audience. However, with millions of games available, finding the perfect fit for a brand integration can feel overwhelming – it’s estimated that over 15,000 games are created every day, which means that in 2025 alone, 5.4M new games […] The post Love the Players, Not the Game: How Awesome Intelligence Powers Your Roblox Game Selection appeared first on SuperAwesome.| SuperAwesome
At SuperAwesome, we’re proud to be recognised as one of Campaign’s Best Places to Work in 2025 – but we know that kind of recognition doesn’t happen by accident. It’s all down to the brilliant people who bring our mission to life every day. To celebrate the team at the heart of our success, we’ve […] The post Life at SuperAwesome: Spotlight on Beth Culhane appeared first on SuperAwesome.| SuperAwesome
At SuperAwesome, we’re proud to be recognised as one of Campaign’s Best Places to Work in 2025 – but we know that kind of recognition doesn’t happen by accident. It’s all down to the brilliant people who bring our mission to life every day. To celebrate the team at the heart of our success, we’ve […] The post Life at SuperAwesome: Spotlight on Louise Curtis appeared first on SuperAwesome.| SuperAwesome
We know what you’re thinking: summer’s only just begun, half your team are still deciding between flip-flops or hiking boots, and gingerbread lattes feel like a distant dream. But while sunscreen and swimwear may be top of mind right now, our data tells us that planning for the festive season is already well underway. Our […] The post Holidays Unwrapped: How to Earn a Spot on the ‘25 Wishlist Before the First Gift Is Wrapped appeared first on SuperAwesome.| SuperAwesome
At SuperAwesome, we’re proud to be recognised as one of Campaign’s Best Places to Work in 2025 – but we know that kind of recognition doesn’t happen by accident. It’s all down to the brilliant people who bring our mission to life every day. To celebrate the team at the heart of our success, we’ve […] The post Life at SuperAwesome: Spotlight on Whitney Tank appeared first on SuperAwesome.| SuperAwesome
At SuperAwesome, we’re proud to be recognised as one of Campaign’s Best Places to Work in 2025 – but we know that kind of recognition doesn’t happen by accident. It’s all down to the brilliant people who bring our mission to life every day. To celebrate the team at the heart of our success, we’ve […] The post Life at SuperAwesome: Spotlight on Greta Gamboni appeared first on SuperAwesome.| SuperAwesome
In July’s edition of Toy World Magazine, Charlie Brownless, our Head of Toys & Entertainment EMEA, was invited to contribute an opinion piece on the opportunities of adopting a Connected TV strategy and how, alongside the benefits, also come responsibilities concerning kids’ data privacy. Charlie has expanded his insights on this complex topic, which are shared […] The post The CTV Opportunity Is Clear – But for Toy Brands, So Are the Risks appeared first on SuperAwesome.| SuperAwesome
At SuperAwesome, we’re proud to be recognised as one of Campaign’s Best Places to Work in 2025 – but we know that kind of recognition doesn’t happen by accident. It’s all down to the brilliant people who bring our mission to life every day. To celebrate the team at the heart of our success, we’ve […] The post Life at SuperAwesome: Spotlight on Ashley Dunn appeared first on SuperAwesome.| SuperAwesome
At SuperAwesome, we’re proud to be recognised as one of Campaign’s Best Places to Work in 2025 – but we know that kind of recognition doesn’t happen by accident. It’s all down to the brilliant people who bring our mission to life every day. To celebrate the team at the heart of our success, we’ve launched ‘Life at […] The post Life at SuperAwesome: Spotlight on George Smith appeared first on SuperAwesome.| SuperAwesome
Build a safer internet for the next generation with SuperAwesome's youth marketing services. A wide range of tools for brands marketing to the youth audience.| SuperAwesome
How California’s new CCPA law affects anyone operating in the kids market The California Consumer Privacy Act (CCPA) gives state residents stronger data privacy protections, including the right to opt out of data collection, to know what data is being collected about them, and to request deletion of that data. Most importantly for anyone operating […]| SuperAwesome
Safely reach young audiences everywhere they engage (mobile, web, streaming TV, and YouTube) with our youth advertising platform.| SuperAwesome