Social media has transformed how brands connect with consumers, and for vegan beauty companies, it’s a golden opportunity to showcase ethical values and stand out in a competitive market. Platforms like Instagram, TikTok, and Pinterest are brimming with eco-conscious audiences eager to discover sustainable and cruelty-free products. Communicating vegan claims and creating engaging content is no longer optional—it’s a strategic necessity for brands looking to thrive in this space. This g...| V-Label
As consumer behavior evolves, vegan and sustainable beauty products are no longer just nice-to-have—they are essential components of any forward-thinking retailer's product offering. Shoppers today are prioritizing ethics, sustainability, and transparency in their purchasing decisions, and retailers that adapt to these preferences stand to gain a competitive edge. This shift isn’t just a trend; it’s a transformation in how consumers view beauty products and the brands that sell them.| V-Label
Boost Cosmetic Quality: The Role of Vegan Certification in Building Trust| V-Label
In an era where transparency and ethical practices are increasingly shaping consumer behavior, vegan certification is emerging as a game-changer for the beauty and cosmetics industry. For quality managers working in beauty companies, understanding and embracing vegan certification is no longer optional—it’s essential. This article explores how vegan certification strengthens quality standards, builds consumer trust, and elevates brands in a competitive market.| V-Label
The beauty industry is undergoing a massive transformation as consumer demand for vegan cosmetics reaches unprecedented levels. For retailers, this shift represents a significant opportunity to align with market trends, meet customer expectations, and drive sales. Vegan-certified cosmetics are no longer a niche category, they are becoming a mainstream demand across demographics, with shoppers increasingly […]| V-Label
In today’s beauty industry, vegan certification has transformed from a niche attribute to a major selling point. For marketing and sales teams in cosmetics| V-Label
As the demand for vegan cosmetics continues to grow, the importance of transparency in ingredient sourcing and labeling cannot be overstated. For beauty brands and quality managers, ensuring that products meet vegan standards requires more than just avoiding obvious animal-derived ingredients. Hidden non-vegan substances often lurk in formulations, posing challenges to compliance and consumer trust. […]| V-Label
Zurich, Switzerland – March 11, 2025 – After the recent introduction of C-Label, the globally recognized certification for cultivated meat, V-Label GmbH is proud to announce the launch of F-Label, the world’s first certification dedicated to precision fermentation and other innovative animal-free production technologies, such as Biomass Fermentation, Syngas Fermentation or Cell-Free Synthesis. Fermentation has […]| V-Label
V-Label, the globally recognized vegan and vegetarian label, is proud to announce its new partnership with food awareness NGO ProVeg Nigeria, the Nigerian| V-Label
V-Label GmbH, the organization behind the world’s leading trademark for vegan and vegetarian products and services, is thrilled to announce the launch of its new certification for food production such as cultivated meat: C-Label. This certification represents a significant milestone in the organization’s commitment to revolutionizing the future of the food industry so that it […]| V-Label
Discover how consumer attitudes towards veganism and sustainability are shaping the food industry in 2024. Explore insights on dietary shifts, sustainability benefits, and how brands can overcome barriers to meet demand for plant-based options.| V-Label
V-Label, the world's leading vegan & vegetarian trademark, is excited to announce a new partnership with the Middle East Vegan Society (MEVS) to advance| V-Label
Bridge2Food Europe announced that, for the first time, this year's event will be combined with the Bridge2Food Course, making it a 3-day event taking place| V-Label