Matthew Longcore, Ph.D. Editor and publisher Matthew Longcore completed his Ph.D. in Humanities at Salve Regina University. His doctoral dissertation is titled “Dreaming Spires: Collegiate Gothic Architecture on American Campuses.” Matthew is a graduate of Trinity College and holds master’s degrees from Fairfield University, Harvard University, and Yale University. As an undergraduate, he majored in ...| Ivy Style
J. Press will be the official sponsor of The Harriman Cup — the annual polo match between Yale and the University of Virginia. This year’s match will be held on Saturday, September 6, 2025 at Bethpage Polo at the Park. For four decades, The Harriman Cup has commemorated the life of diplomat, polo player, former ...| Ivy Style
First, before we go any further, here’s the link. Click it, it is going to open another tab. Keep that tab open and if you don’t get back here, I am fine with that. Much to my amazement, G. Bruce Boyer is a friend of mine. It started when I reached out to him just ...| Ivy Style
Many thanks to Robert Squillaro of J. Press (well, for many things but also) for bringing this to my attention. It is 1986, I got a job at an ad agency, NW AYER. Group Assistant. Because I could type fast. I was scared silly but wanted to make a good impression. Owned NO grown up ...| Ivy Style
Ivy has undergone the first leg of its evolution. Inclusion. Not the overly-woke kind, the just-enough kind. That was no easy feat, but change never is. Inclusion has made Ivy cool again, and Ivy has learned the lesson that to survive, it must adapt. Adapt it has. Blue jeans. Fewer ties (but still DO wear ...| Ivy Style
John Burton, CEO of the Ivy-Style Media Group, announced today that the organization has come to terms with Sarah Bogart Cooney of FewerAndBetterBlog.com to create a weekly Women’s Ivy post and to participate in the promotion of Women’s Ivy as a style and an ethic. “There simply is no one better that we could have ...| Ivy Style
So over at FB people write me questions from time to time privately. In case you aren’t over there with us (and a lot of you are not, and I get it, we don’t need another comment on how you don’t do FB) I thought it would be interesting to place them here. I am ...| Ivy Style
I know. I was groaning too, for a year. We get Ivy back on its feet and the first thing it does is take off its tie. Probably the dominant trait of Ivy since its inception, too, don’t you think? And that, of course, brought forth handwringing, I suspect the same hands that prematurely declared ...| Ivy Style
By Matthew Longcore Last night I had the great honor and privilege of speaking at the Yale Club of New York City. My presentation topic was my doctoral dissertation titled “Dreaming Spires: Collegiate Gothic Architecture on American Campuses.” Many thanks to the Yale Club of New York City and all those who attended. It was ...| Ivy Style
By Matthew Longcore Last summer I had the opportunity to attend the Newport International Boat Show. For those unfamiliar, this is an annual event in the coastal city of Newport, Rhode Island. It is one of the largest and most prestigious boat shows in the United States. In addition to showcasing sailboats and motor yachts ...| Ivy Style
By Ebrima Santos Sanneh Ebrima is a reporter at American Banker who covers government regulation of the financial industry primarily at the Treasury, FDIC, and the OCC. He also moonlights at classic clothier J. Press, where he helps clients, from senators to students, find their footing in classic American style. This article was originally published ...| Ivy Style
By James H. Grant The United Kingdom of Great Britain has many well-known clothiers and outfitters: Aquascutum, Barbour, Burberry, Harrod’s, Liberty of London, just to name a few. Although less heralded perhaps, the firm of J.C. Cording & Co., Ltd., at 19 Piccadilly, London, is one of the finest brands for traditional men’s and women’s ...| Ivy Style
By Matthew Longcore The Great Gatsby by F. Scott Fitzgerald, widely considered to be the great American novel, was first published on April 10, 1925. To celebrate the centennial, here is a look at Gatsby’s enduring impact on style. In an article for The Telegraph titled Why the Great Gatsby at 100 is still the ...| Ivy Style
By Matthew Longcore Photo: Brooks Brothers American Made Heritage OCBD Dress Shirt In an article for The Wall Street Journal, Hamish Anderson writes: “Oxfords are beloved as a super-safe wardrobe staple. Their silhouettes tend to be unfussy. And at their most classic, the shirts are finished with a button-down collar (a style known as the ...| Ivy Style
by Matthew Longcore Duck Head is launching an Ivy inspired fall collection that its true to the roots of this heritage brand. Here is a bit of history and a preview of the collection. Let’s begin by going back to 1980, the year in which The Official Preppy Handbook was published. The handbook has a ...| Ivy Style
By James H. Grant [Warning: The following article will probably cause considerable controversy and disquietude – perhaps even some gnashing of teeth. Proceed with caution. – JHG] In the late summer of 1961, I embarked upon a venture to change my wardrobe from the non-descript blue jeans, plaid shirts, and black loafers I had worn ...| Ivy Style
Before I get into that, this is the J. Press sale. First watch this. Then check out this opportunity by going here. The MTM Piece comes tomorrow and read on to find out why. So when we got the site, it was hosted by, let’s for the sake of argument call it a company. To ...| Ivy Style
Please join me in celebrating the next step in Ivy-Style’s evolution, Mr. Matthew Longcore. My friend and your new Publisher and Editor, Mr. Matthew Longcore. Photo Credit: Laura Arnold Over the next week, I will have a lot to say about my tenure at the helm of Ivy Style’s bellwhether. For now, let me just ...| Ivy Style
Editor’s Note: Chris Collins sends hilarious emails, is a very good guy, and sent in this piece about sleeve rolling, for which we are grateful. To roll up or not? Your shirt sleeves, and the ‘whether to’ or ‘if at all’ discussion about when they can and should be rolled up is either an interesting ...| Ivy Style
Editor’s Note: The Featured Image is from a 1910’s Brooks catalog. If you are not a member of the Facebook Group, and you participate in social media, you are really missing something. We settled the debate over double breasted blazers the other day, for example, with this image from our own Marc Chevalier, from the ...| Ivy Style
A few years ago I picked up a book, Gossip, by Beth Gutcheon. She’s a favorite writer of mine and sadly not well-known. A particular line has stuck with me: “In Europe, […] you buy the very best you can afford and then you wear it over and over again. I went all the way through ...| Ivy Style
RIFFS by G. Bruce Boyer is available on Amazon. G. Bruce Boyer G. Bruce Boyer has had, without debate, the greatest career in men’s fashion journalism. For those of you new to Ivy and this site, Mr. Boyer’s resume’ reads something like this: Fashion Editor/GQ. Fashion Editor/Esquire. Fashion Editor/Town & Country. Eight books before RIFFS. ...| Ivy Style
I am committed to doing many more profiles than last year. Well, actually, I am committed to doing more of everything than the last half of last year. So here we go. Got back from the gym this morning, it was packed. A lot of resolutions. I am personally down 46 pounds from my biggest ...| Ivy Style
There was a period of Ivy marketing where you couldn’t determine much about how any product was different from any other product because the photography looked… the same. And then a decade passed and you couldn’t determine much about the product, or even what decade you were looking at because the photography looked… the same. ...| Ivy Style
By Matthew Longcore Thank you to Ivy Style readers who have read the article about the Six of Clubs event this past weekend at Hill-Stead and asked about the clothes that I am wearing in the photo with David Dangremond. Here are the clothing items that I wore to the event: Ludlow Suit in Brown ...| Ivy Style
This article is reprinted from the Yale Daily News. PROFILE: Matthew Longcore GRD ’18 strives to democratize “Preppiness” Cody Skinner, Staff Reporter Whatever happened to the tennis sweater-clad, Sperry-loafer-wearing ‘Preppies’ whose style once dominated the halls of the prestigious private schools? Have madras sport coats and seersucker pants miraculously vanished from everyone’s closets? Not exactly. ...| Ivy Style
Meet Paul Carsola. He served from 1991 to 2015. ” I was 4 years active Army, 3 years Army Reserve, and 17 years Air Force National Guard.” Mr. Carsola did me the favor of showing me Medals Of America. The company was founded in 1976, and today is led by Lee Foster, who ...| Ivy Style
Julia Harris from the FB Group, reprinted with permission. Julia posted this on the FB group and I thought it was an interesting question for here as well: Julia Harris This is a picture my partner took of me 6 years ago, well after I grew familiar with tailoring but well before I had even ...| Ivy Style
You see, here in the comments and on the FB group, a lot about the debt that Ivy owes to the UK. Is that true though? First, you have to start with what Ivy is. Ivy isn’t Trad, right? Ivy has Trad in it. Sushi has rice in it but we don’t call it rice. ...| Ivy Style
Kevin Danyi has lost more Ivy cred than I ever had. If you are unfamiliar, he was profiled here. He had an experience with Brooks’ Pink Oxford I thought was valuable to share, and maybe start a conversation about pink in general. The color, not the – Photo credit: Kevin Danyi Anyway, Mr. Danyi writes ...| Ivy Style
Allow me to start this piece with the note that I wear an earring and play acoustic guitar with an untucked WOCBD, and have been called out more than once for being too open about how Ivy as a fashion should be interpreted. So I would like to think I am wide open. Which I ...| Ivy Style
In today’s mail: Hello, Mr. Burton. I’ve just become acquainted with Ivy Style based on a recent Mercer shirt purchase. As you know, it is becoming very hard to purchase traditional men’s clothing. Since Nordstrom stopped making its 100% cotton dress trousers house brand, I’m unable to locate a product to my liking. Berle is just “OK” ...| Ivy Style
I have never seen an episode of Mad Men. A whole episode. I watched maybe the first half hour of the first one, and it was not my jam. When I took over the FB Group, there was this huge thread about how Mad Men was Ivy and about how we should all be dressing ...| Ivy Style
Editor’s Note: Dean Ricciardi is a friend first, a volunteer on the site, and as it turns out a serious watch enthusiast who can write. The first in a series. The cover shot is Michael Nardi’s Cartier Tank Must Large Solarbeat. I received my first watch when I was starting first grade. It had a ...| Ivy Style
This story has a lot of names you are going to recognize, and one I am proud to introduce you to. Brooks Brothers. You know them, right? They had an executive named May Tan. Finance. Southwick Apparel? They had a CFO, May Tan. May has a big time resume in corporate, as do I, ...| Ivy Style
Editor’s Note: the lady with the guitar is Rebecca Ann Latimer Felton, the first woman U.S. senator. She was 87 years old when appointed. She broke tradition, and agism, while dressing traditionally. …. and then we can move on. Is it as curious to you as it is to me that the dress code does ...| Ivy Style
Editor’s note: Mr. Michael J. Connolly grew up in Essex, MA and is now a professor of history in Indiana. Mr. Connolly is a regular contributor to Imaginative Conservative as well. His piece was a very timely submission, as I have evolved too with civility and how to reinforce it here. As I enter my ...| Ivy Style
First, thank you for a civil conversation. That point I got crucified for making where I talked about Ivy representing values as much as it does fashion? The comment section of the last post proves that point. Smart people sometimes disagreeing with each other civilly. I know there are those who say that Ivy Style ...| Ivy Style
Thank you for all of the good thinking. I thought I would consolidate the feedback and do one more article before making a call. First, there was discussion about whether Ivy Style retains ownership over content because we do not pay for content. There were a few notes suggesting that we SHOULD pay, and that ...| Ivy Style
Editor’s Note: This is not a political site anymore, it is a club where we speak civilly and think hard. Please be mindful of same in your comments to this post. If you are not new to the site, forgive my repeating the story, but if you are new, here’s what happened. About a decade ...| Ivy Style
From April 14 – 18 Jay Butler is offering 15% off site wide. The code to use is TaxDay23 and you want to go here to use it. I have, for two years now, worn these Jay Butler loafers at minimum two days a week, without socks. They have never been repaired, they have in fact ...| Ivy Style
Editor’s Note: Like we did on Memorial Day, if you have a photo of you and your child that you would like me to post here, please email it to JohnBurton@Ivy-StyleMediaGroup.com. I will post them today, tomorrow, and Saturday as they come in. That’s my daughter, Gramercy, asleep a few days ago after one ...| Ivy Style
A good friend once said that to me. How a man handles his money is how a man handles his money. We were sitting in a cigar shop and we were watching this guy trying to buy a cigar with cash. His hands went into his pockets and he pulled out a crumpled ball of ...| Ivy Style
Having gone through what I just went through, and having had a truly scary number of people from the site reach out to me and tell me they are going or went through the same thing, as I get back behind the wheel here, I have some reflections on Ivy Style. The first myth, which ...| Ivy Style
Was having dinner with my daughter last night and she was telling me about her ethics class. They were posed with a dilemma – you are conducting a train and you learn that you are going to crash into five people OR you can switch tracks and only kill one person. But you are choosing ...| Ivy Style
Fashion Fades. Style is Forever.| Ivy Style
By Matthew Longcore “Navy blue. The new neutral, it is the automatic first choice for shoes, purses, suits, sweaters. It serves as the perfect foil for colors that do not exist in nature – shocking pink, poison green, brilliant yellow, Windex blue. Purple is not Preppy.” – The Official Preppy Handbook (1980) If there is ...| Ivy Style
Never, Always, Sometimes: Ten Simple Rules of the Southern Collegiate Style By James H. Grant As far as I know, there were no codified standards which governed how we should dress when I went off to college in the 1960’s. There was no handbook, no Hoyle’s Guide, and no Marquess of Queensberry Rules. We were ...| Ivy Style
By Matthew Longcore Ivy Style. The very name evokes a collegiate aesthetic. We hear this phrase and we imagine cool, crisp autumn days. Football games and fraternity parties. Or we envision the rites of passage in springtime. Graduation ceremonies and academic regalia. Pomp and circumstance. As academic, I love all of this. I work at ...| Ivy Style
This article about Nantucket Reds was published by our friend, Muffy Aldrich. Muffy is the editor of Salt Water New England: The Thing Before Preppy. Readers are welcome to subscribe to her Substack. I Took This at the Newport to Bermuda Race Start… …Which Was This Boat. And This Was the Committee Boat for Another ...| Ivy Style
Editor’s Note: Thank you to Chris Collins for this thoughtful piece. I like to drink and dress “green” – it reduces waste and recycles, in that order. I enjoy sitting at a well-appointed cocktail bar – at times, even an open lounge or upscale hotel lobby – to watch the ebb and flow, mentally ...| Ivy Style
By Matthew Longcore Traditional, classic, timeless – these are the hallmarks of Ivy Style. All of these are woven together by nostalgia. Nostalgia – that sentimental, wistful affection for the past – is heightened during the holiday season. Although we celebrate the holidays with our loved ones in the present moment, we are never exclusively ...| Ivy Style
Editor’s Note: The following is reprinted with permission. Mr. Paul Carsola is a member of the FB Group who has thought through how an “influencer” in Armani made it okay to pop a collar again. Before you comment that the 1980 film “American Gigolo”, and the fashions of Giorgio Armani have nothing to do with ...| Ivy Style
RIFFS by G. Bruce Boyer is available on Amazon. G. Bruce Boyer G. Bruce Boyer has had, without debate, the greatest career in men’s fashion journalism. For those of you new to Ivy and this site, Mr. Boyer’s resume’ reads something like this: Fashion Editor/GQ. Fashion Editor/Esquire. Fashion Editor/Town & Country. Eight books before RIFFS. ...| Ivy Style
Editor’s Note: It is Mr. Grant’s week here and we are grateful. The cover image is a small puzzle, it’ll be solved in a second here by someone bright. It would be my guess that 5% of the visitors to this website have never heard of an OCBD. They probably stumbled onto Ivy Style, ...| Ivy Style
Editor’s Note: First, THANK YOU to James Grant who threw in a great story while I am finishing up my family’s medical issues. Second, the site is still not repaired so apologies for only one image but this is such a great piece you probably won’t mind. When I was a boy, I once asked ...| Ivy Style
By James H. Grant In the early 1970s, I knew a priest who served as the Catholic chaplain at Emory University in Atlanta. We occasionally conversed over a beer at Jagger’s, a local pizza restaurant. Father Genesse taught me the Latin expression: De gustibus non est disputandum. There are several nuanced translations of the phrase, ...| Ivy Style
By Dan Covell The end of every calendar year leads many to list-making: The top films of the year, the top books, the top eateries, etc. A group of friends and I, self-dubbed the “Fantastic Four,” met at Jimmy’s, a terrific cigar bar/restaurant in New Jersey and got a jump on this exercise to discuss ...| Ivy Style
By Matthew Longcore Christmas is my favorite holiday for so many reasons, not the least of which is the music. As a lifelong Anglophile, I have always had an affinity for English Christmas carols. “Good King Wenceslas” is my all-time favorite, and I especially love the Celtic folk version from Loreena McKennitt on her 1995 ...| Ivy Style
The first of what I hope are many informal conversations with the GOAT, G. Bruce Boyer. Please support our sponsors by shopping at Duck Head & The Andover Shop.| Ivy Style
Duck Head has done something remarkable that I wanted to bring to your attention. We have seen how not to reinvigorate a legacy brand (ahem) right? This release from Duck Head is a masterclass in how TO do it. Let me explain. The Fall/Winter Collection just got released and I had a chance to review ...| Ivy Style
Dear Friends, Today marks the beginning of a new chapter for Ivy Style and for me personally as I take the reins of this wonderful project. I have been a fan of Ivy Style since its earliest days under the pioneering leadership of founder Christian Chensvold. More recently, I have enjoyed following this page as ...| Ivy Style