Building AI models that truly reflect real-world behavior starts with better data. In this infographic, we break down how large-scale clickstream data can be transformed into machine learning-ready signals, and how it fuels everything from recommender systems to LLM-based tools. For a deeper dive, see our blog post on clickstream for AI.| Datos
Your SEO needs machine learning to stay competitive Search engines like Google now rely on AI and machine learning in their ranking algorithms that go far beyond exact keyword matching. Instead, they aim to understand the intent behind a query – what the user is really looking for. Today, effective SEO isn’t just about targeting […] The post From keywords to user signals: how machine learning and vector embeddings are changing SEO forever appeared first on Datos.| Datos
FuboTV Inc. and The Walt Disney Company announced a definitive agreement in January 2025 to combine Disney’s Hulu + Live TV business with Fubo, creating a combined subscriber base exceeding 6.2 million in North America. FUBO stock soared 5x following the announcement and with clickstream data we can evaluate the merits of the transaction and […] The post Combined FUBO TV Business Challenged with User Growth appeared first on Datos.| Datos
Workflow Management SaaS companies are rapidly integrating AI features into their products, with notable user adoption and positive feedback across the board. However, the degree of success and specific metrics vary significantly among them. Using Datos clickstream data, investors can track who is winning the AI War. Datos clickstream data shows MNDY and WDAY stand […] The post The AI War in B2B SaaS: MNDY leading, WDAY accelerating, ASAN lagging appeared first on Datos.| Datos
AI is only as smart as the data that feeds it. At Datos, we capture real-world behavior across millions of users and billions of URLs – giving us a uniquely rich clickstream dataset that goes far beyond traditional, static sources. Clickstream data is the digital footprint users leave behind as they interact with websites. Unlike […] The post Clickstream for AI: Enriching Models with Real User Behavior, at Scale appeared first on Datos.| Datos
Normalization and Structural Shifts in 2024 Following a strong recovery in 2023, the travel industry has transitioned from a period of resurgence to one of stabilization and divergence. While consumer travel demand has largely returned to pre-pandemic levels, 2024 was defined by shifting dynamics across different customer segments. Within airlines, premium and international travel have […] The post Datos Behavioral Index Insights: Travel and Airlines appeared first on Datos.| Datos
Whether e-commerce shoppers are browsing a website, interacting with a voice assistant, or using an AI-powered shopping agent, successful product discovery requires a deep understanding of user intent. Many shoppers don’t start their journey with a specific product in mind. Instead, they come with a goal or a set of needs. Consider a shopper expressing: […] The post Product Discovery in E-Commerce Powered by Vector Embeddings appeared first on Datos.| Datos
Real-world, high-quality data is the backbone of smart business decisions. We live in an age where every digital move is trackable. When captured (and appropriately anonymized and privacy-secured), this data can provide a stream of signals that are gold dust for businesses. This is clickstream data. It opens up a world of invaluable insights into […] The post Clickstream 101: How to find a reliable clickstream provider appeared first on Datos.| Datos
What are vector embeddings? Whether you’re searching on Google or Amazon, talking with a voice assistant, using ChatGPT, letting Spotify suggest your next song, browsing Pinterest for inspiration, or translating a sentence with Google Translate; you’re interacting with systems powered by vector embeddings. To be effective, these systems must be able to interpret intent and […] The post Vector Embeddings and Vector Search: A Deep Dive appeared first on Datos.| Datos
The video platform YouTube has become an integral part of our daily digital consumption, with 11.7 billion visits a month in the United States alone. Launched in 2005, YouTube was acquired in 2006 by Google for US$1.65 billion. Since then it has grown into the second-largest social network in the world, second only to Facebook. […]| Datos
State of Search Q1 2025: Behaviors, Trends, and Clicks Across the US & Europe Discover how search is evolving across the US and Europe with our latest report, grounded in real user activity. This report, created in collaboration with Rand Fishkin (CEO of SparkToro), draws from clickstream data collected from tens of millions of desktop […]| Datos
Generative AI, once a curious and somewhat intimidating new technology, has now become an everyday staple for many people. In the rapidly evolving landscape of artificial intelligence, ChatGPT has emerged as a groundbreaking force, reshaping how we interact with technology. Since its launch in November 2022, this AI-powered chatbot has experienced unprecedented growth, captivating users […]| Datos
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