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There’s a lot of competition for users attention online. Learn different ways to enticice users to stay on your site longer.| Tower Marketing
Ready to give your website a fresh new look? Learn how to prepare for a website redesign with our expert guide. Discover the key steps to a successful redesign.| Tower Marketing
Creating a brand identity can be a valuable process for businesses. Here's what we've learned through 20+ years of rebranding projects.| Tower Marketing
Google's new Core Web Vitals will soon play a key role in SERP rankings, so it's important to understand what they are and how they'll impact your website.| Tower Marketing
Need to pull together a digital marketing strategy? Learn about these 4 phases of the RICE marketing strategy that are a crucial foundation for success.| Tower Marketing
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Assessing a user’s online behavior will offer strong indicators about your site’s quality. Learn what engagement factors and metrics to use.| Tower Marketing
Domain Authority (DA) is a major metric marketers use to measure SEO progress and the success of website campaigns. But, what is DA exactly?| Tower Marketing
Discover the basic digital marketing terms you should focus on when building a strategy that will help you and your business succeed.| Tower Marketing
Social media optimization might be the missing piece to your marketing strategy. Boost your brand visibility using these simple SMO enhancements.| Tower Marketing
In this blog, we will breakdown what goes into professional video production costs and how you can plan a realistic video budget for your marketing efforts.| Tower Marketing
The LinkedIn Ads guide covers everything you need to know to generate more leads & sales on LinkedIn including audience, objective & ad formatting tips.| Tower Marketing
Incorporating email automation into your existing digital marketing efforts may seem daunting. Use our guide to help you plan your strategy.| Tower Marketing
Your content is an asset. Learn how to use content marketing distribution channels to ensure your audience actually sees what you create!| Tower Marketing
Tailored, intentional content marketing is a must at the consideration stage of the buyer's journey. Learn how to leverage it in our blog.| Tower Marketing
Wondering if B2B marketing on Pinterest is worth it for your business? Use this blog to learn strategies and tips for success.| Tower Marketing
Are your emails not performing as well as you hoped, despite your slick design and clever copywriting? It might be time to step back and revisit the foundations of your email marketing strategy. In a world where inboxes are guarded by sophisticated filters and recipients wield the power to mark your message as spam with […]| Tower Marketing
In this blog, we’ll break down how to calculate engagement rate, why it matters more than bounce rate in GA4, and what a good engagement rate is.| Tower Marketing
Explore the latest Google SERP features and get expert tips on using these rich results to get noticed by an online audience.| Tower Marketing
How do you find the best agency for your marketing project? Knowing how to write a marketing RFP lets you streamline the process.| Tower Marketing
Want to learn how to write effective Facebook ads that yield the results you're looking for? Here are 6 practical tips for creating ads to run on Meta.| Tower Marketing
Use this LinkedIn ads checklist to learn the ins and outs of creating, setting up, and launching successful campaigns.| Tower Marketing
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Want to put your brand at the top of search results? See how our PPC management services can help you get found quickly by your ideal customer.| Tower Marketing
Drive engagement with our tailored content marketing services. We craft custom, unique blogs, whitepapers, and more to captivate your audience.| Tower Marketing
Transform your current website into a better user-friendly and interactive experience with these 7 easy UX improvements that will keep users on your site longer| Tower Marketing
Deciding which digital marketing performance metrics can often be tough. In this blog, we'll go over various metrics you should be paying attention.| Tower Marketing
Creating a digital marketing budget can help you achieve marketing goals and allocate funds to strategies that will benefit your business.| Tower Marketing
Creating a nonprofit marketing budget can feel overwhelming, but it can set your initiatives up for success. Here are some best practices to consider.| Tower Marketing
Color is a powerful tool. It affects mood, catches attention, and can be used to influence purchase decisions both positively and negatively. However, people don’t perceive color the same way. Roughly 2.2 billion people around the world have a specific visual impairment that interferes with how they process colors. This makes it difficult to access […]| Tower Marketing
So you’ve decided to take the leap and invest in email marketing for your business. Congratulations! Professional email marketing remains one of the most effective ways to connect with your audience, drive sales, and build lasting customer relationships. Now comes the challenging part: finding your white whale in the vast sea of tools available to […]| Tower Marketing
Wondering how to use AI for content creation in a way that's responsible and efficient for your business? Here's a complete guide.| Tower Marketing
This Facebook ads checklist 2025 provides step-by-step guidance to launch, monitor, and analyze your campaigns for success.| Tower Marketing
Does your marketing company have all of these qualities? Use this easy criteria to ask them the right questions and find a good marketing agency.| Tower Marketing
Keyword intent is giving searchers what they want, in the way they want it, because of the exact search terms they used to arrive at their results.| Tower Marketing
Reach every stage of the buyer journey by taking advantage of Google Ads audiences. Not sure how to get started? We're here to help.| Tower Marketing
Explore why use WordPress for your CMS needs with expert insights and comparisons to other platforms.| Tower Marketing
Contact Tower Marketing to get started doing great work with us. Feel free to call us at 717-517-9103 or on our website to discuss your marketing needs.| Tower Marketing
Reviewing user engagement metrics in Google Analytics 4 will help you improve your strategies and better understand your target audience.| Tower Marketing
Discover some of the biggest differences between Google Analytics 4 vs Universal Analytics. From how GA4 tracks page views to conversion tracking.| Tower Marketing
Think your blog has what it takes to rise to the top of the search results? Easily download our blog SEO checklist to maximize its reach & impact.| Tower Marketing
Tower Marketing's digital marketing agency blog digs into email marketing, SEO, PPC, content marketing, web design, and much more. Read our blog now.| Tower Marketing
Have you wondered why Google is the best search engine? Find out how YOUR organization can leverage its many benefits.| Tower Marketing
