Beyonce’s fan community is highly diverse, spread globally, and is evident both online and offline. Her presence is noted on several major social media sites, on which millions of fans follow her activity. These include twitter, Facebook, Instagram, YouTube and beyonce.com. Offline platforms include interview shows, radio and her concerts, which are often sold out... Read More| Beyoncé
Abidin, C. 2015, ‘Communicative Intimacies: Influencers and Perceived Interconnectedness’, Ada: A Journal of Gender, New Media, & Technology, no. 8. Baym, N. 2010, ‘Communities and Netwo…| Beyoncé
This diagram represents Beyoncé’s range of platforms her fans can communicate on including; Instagram, Facebook, Twitter, her website, and various offline platforms.| Beyoncé
Baym (2010) states that the “fundamental purpose of communication technologies from their ancient inception has been to allow people to exchange messages without being physically co-present”. Looki…| Beyoncé
Beyoncé’s website includes links to her music, tour information, merchandise, Ivy Park (her clothing line), Vault (Beyoncé’s blog), and her #BeyGOOD campaign. Her website targets online users, whic…| Beyoncé
Beyoncé’s uses Instagram as one of many social media platforms to reach her fans, allowing them to communicate with each other and bond over their mutual respect for Beyoncé. Followed by 70.5 milli…| Beyoncé
The Beyonce phenomenon is not just about the individual herself but includes the digital communities embracing her on Twitter and Facebook. Her Facebook page has 64 million likes and her Twitter ha…| Beyoncé
Offline platforms are both inclusive of Beyoncé and her following community. The offline presence is spread over many platforms including concerts, interview shows and radio, and therefore reinforc…| Beyoncé