What “design by committee” is, why it ruins brand work, and the simple steps to stop it (without silencing useful feedback).| Cultmethod
Clear answer to personal vs business brand, plus a founder-led hybrid model with playbooks and examples.| Cultmethod
The value of design comes from increasing revenue and decreasing costs. In this post I talk about the value of specific design activities to solopreneurs.| Cultmethod
"Depending on where you're at in your business journey, branding takes on a different significance. Don't copy Apple's branding playbook if you're not making billions of dollars."| Cultmethod
What's a fair price for branding, and what can you expect at the different price points?| Cultmethod
A practical model for repetition in marketing—when to repeat ideas vs phrases, how to prevent wear-out, and how to measure recall without annoying people.| Cultmethod
"Specifying who your ideal customers are is hard. If you're struggling, try defining who your customers *want to become*. (Trigger warning: rampant stereotyping of Land Rover and Mini Cooper owners)"| Cultmethod
So you're unsatisfied with your current brand name. You're thinking about changing it. But should you? The risks of changing your brand name — and how you can overcome some of them.| Cultmethod
Positioning, schmositioning. Forget about all that and figure out how your framing will get people to choose your brand.| Cultmethod
About the cognitive bias dubbed the “halo effect,” and how it works in design and marketing.| Cultmethod
What is a brand? Some define a brand as "not what you say it is, but what they say it is." I explain why that's wrong, and how brands are similar to books and even God.| Cultmethod
Here are two major reasons why you shouldn't follow “best practices” in marketing, and advice on what to do instead.| Cultmethod
I read the autobiography of the original Mad Man — David Ogilvy. Summarized for you here, along with notes & fact-checks.| Cultmethod
David Ogilvy is one of the most influential names in advertising. In this article, I have curated and organised what I perceive to be Ogilvy’s main principles of marketing.| Cultmethod
"In this article, I explore the Talebian 'Skin in the Game' criticism of consulting as a profession. Is consulting a sham profession?"| Cultmethod
"The reason naming matters, descriptive vs. abstract names, the process you should follow, and how to determine if your brand name is good or bad."| Cultmethod
"Your logo does some heavy lifting in building brand recognition for your company. But there are many kinds of logos: wordmarks, lettermarks and monograms, pictorial and abstract symbols... so which one is right for you?"| Cultmethod
The anxiety shoppers feel when there are too many options negatively hurts sales. Here are seven practical and scalable ways you can reduce choice overload—plus real-world examples.| Cultmethod
Everything non-designers and designers alike need to know about the nebulous terminology of branding.| Cultmethod
From happier customers to higher profit margins and more productive employees, the benefits are many. Keep reading to find out why your business needs a brand strategy!| Cultmethod
How retailers (and other businesses, too) can use the psychology of choice to increase sales and create a better, more enjoyable customer experience| Cultmethod
How underdogs can take on market leaders and win| Cultmethod
Why a new brand is seldom love at first sight, and what to do about it| Cultmethod
Why branding yourself can feel like being stuck inside a glass jar| Cultmethod