About – Bob Sassone
Me, circa 1970 I’m a writer and editor. I do a weekly column for The Saturday Evening Post and a twice-a-month column for The Sunday Long Read. I started this site in 1996, making it one…| Bob Sassone
Me, circa 1970 I’m a writer and editor. I do a weekly column for The Saturday Evening Post and a twice-a-month column for The Sunday Long Read. I started this site in 1996, making it one…| Bob Sassone
I went down a YouTube rabbit hole the other day and watched all of the AT&T “You Will” commercials from the early ’90s, narrated by Tom Selleck. Not familiar with them? Here&#…| Bob Sassone
I’m not a boomer (I juuuust missed the cutoff) but that doesn’t mean I can’t defend them. The latest salvo comes from this New York Times video, where various younger people run through a list of all of the things that the boomers did to screw up the world. Yes, it’s as silly as you […]| Bob Sassone
I’m making some changes around here. I don’t have anyone breaking down my door to give me $150M.* I’m completely independent, self-employed, so I have to do things a different way…| Bob Sassone
A few months ago I mentioned here that, when I was born (in the Paleolithic era, the mid-60s), Robert/Bob was the 5th most popular name in the country. Now it’s 90th. BOB Greene talks about t…| Bob Sassone
In an alternate timeline, one where I’m taller and have a full head of hair, I make decisions in a normal manner. But I’m me in this world and I change my mind a lot. Example? After pos…| Bob Sassone
I’m done with social media. I’m using Twitter and Facebook way too much. There are days when I keep clicking the “New Tweets” button over and over and over again, which can be time-consuming,…| Bob Sassone
Newsletters are soooooo 2022. Of course I kid! (Sort of.) I currently subscribe to around 70 of them. That’s not a cute exaggeration, by the way. I actually subscribe to 70 newsletters. Perso…| Bob Sassone
