The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today and opinions have shifted dramatically, with McKinsey research revealing that...| Social Media Strategies Summit Blog – Official Blog For The Social Media St...
Data is the driving force behind every major marketing decision. As pro social media marketers, it’s your job to bring meaning to the numbers and turn them into something useful. To help you get it right, we gathered a panel of leading communicators, hosted by Katelyn Brower – Director of Public Relations, Social Media, and...| Social Media Strategies Summit Blog – Official Blog For The Social Media St...
Crisis communication is one of the biggest challenges for government agencies. Read our eight key considerations for building an effective crisis comms strategy.| Social Media Strategies Summit Blog
Want to add influencer marketing to your higher ed social strategy? Read our insights on how institutions can find & work with influencers.| Social Media Strategies Summit Blog
Workplace change is a fact of life: new colleagues, leadership, and ideas. Sometimes, change can be stressful – but it doesn’t have to be like that. Andrew Palczewski, social team lead at the US Department of Education (USDE), has gone through numerous administration changes at the federal level, and he’s picked up some helpful tips...| Social Media Strategies Summit Blog – Official Blog For The Social Media St...
Remember when Cinnabon posted that insane tribute to Carrie Fisher? Or when Burger King UK tweeted, “Women belong in the kitchen”? The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on...| Social Media Strategies Summit Blog – Official Blog For The Social Media St...
Looking to get more from your higher education social media marketing? Check out these 37 quality examples from universities across North America.| Social Media Strategies Summit Blog
How will your brand’s Instagram stand out this year? Get killer inspiration from the best brands on Instagram to power your social media strategy.| Social Media Strategies Summit Blog
User-generated content (UGC) is an invaluable tool for higher ed social media marketers, helping them level up their content creation capabilities while building brand trust. Indeed, research shows that: 81% of consumers trust user-generated content more than professionally created brand content or influencer marketing 85% rely on UGC videos before making a purchase What is...| Social Media Strategies Summit Blog – Official Blog For The Social Media St...
YouTube’s vast reach and credibility make it a valuable resource in the world of government social media. The video platform has over two billion monthly active users, and it’s America’s most popular social media site, with 85% of US adults using it. Image source There’s just one small problem: creating video content for YouTube requires...| Social Media Strategies Summit Blog – Official Blog For The Social Media St...
Learn how to define your higher ed brand – including visuals, brand tone, and persona – and promote it through your social media content.| Social Media Strategies Summit Blog
Elevate your LinkedIn strategy with our roundup of the best higher ed LinkedIn accounts.Qué gente, de verdad piensan que pueden venir a hacer lo que se les ronque la gana a| Social Media Strategies Summit Blog
Following the right people keeps you updated with higher ed news and trends. Check out these higher ed marketers you need to follow.| Social Media Strategies Summit Blog
Learn how to grow your audience and showcase your agency’s goals, values, and achievements by creating your own LinkedIn Page.| Social Media Strategies Summit Blog
Learn best practices from four top higher ed social media marketers on effectively leveraging trending topics in your content strategy.| Social Media Strategies Summit Blog
Want to add TikTok to your higher ed marketing mix? Need some inspo for your TikTok content strategy? Explore these TikTok content examples for higher ed.| Social Media Strategies Summit Blog
91% of marketers maintained or grew their short-form video budgets in 2024. Learn how to leverage this trend with our top best practices!| Social Media Strategies Summit Blog
43% of marketers say they don’t know how to get real value from gen AI. Get it right with our ChatGPT prompting techniques for social media.| Social Media Strategies Summit Blog
Want to use your school’s sporting performance to boost social engagement? Get inspired by these university athletics social media accounts!| Social Media Strategies Summit Blog
Want to generate more (and better) creative ideas? Learn how with our exclusive insights from top government agency marketers.| Social Media Strategies Summit Blog
Do you need help posting consistent, high-quality content? Create your own social media content calendar to make planning easier. Read on to learn how.| Social Media Strategies Summit Blog
Read our guide on using Instagram Stories in Marketing and the best way to incorporate Instagram Stories into your strategy.| Social Media Strategies Summit Blog
Looking to level up your Pinterest marketing? Get inspired with our roundup of 10 brands that consistently share quality Pinterest content!| Social Media Strategies Summit Blog
Planning to invest in influencer marketing? Read our guide to perfect your influencer search and ensure you only work with content creators who fit your brand.| Social Media Strategies Summit Blog
Instagram Reels is effectively Instagram's version of TikTok. Should you include Reels in your Instagram marketing strategy? Read on to find out!| Social Media Strategies Summit Blog
Want to growth-hack your social media ROI? Learn about 13 proven tactics to multiply your ROI, plus great resources/tools, real-time examples, and pro tips.| Social Media Strategies Summit Blog
Social media listening tools help you learn what your customers really think about you. Read on to discover our 28 favorite tools.| Social Media Strategies Summit Blog
Here’s a list of 20 Instagram tips and tricks that help you be as efficient as possible and streamline your social media posting.| Social Media Strategies Summit Blog
Storytelling is the process of building a narrative to communicate with an audience. The concept of brand storytelling advertising campaigns in marketing is not new, but as content marketing grows in importance, storytelling campaigns are becoming more popular with brands.| Social Media Strategies Summit Blog
You need to track the right metrics to boost your Instagram marketing results. Learn what they are on our list of the top Instagram metrics.| Social Media Strategies Summit Blog
Struggling to reach the right people on social? Read on for our top tactics and tips to find your target audience on social media.| Social Media Strategies Summit Blog
To succeed at video marketing, you need to know what works (and doesn’t). Check out our ten essential video marketing trends for 2024.| Social Media Strategies Summit Blog
Negative comments are a fact of life for any brand on social media. Read on for our top tips on navigating negativity on social media.| Social Media Strategies Summit Blog
Want to reach new audiences through YouTube Shorts? Get inspired with our top YouTube Shorts examples, including Glossier, UCLA, and the TSA.| Social Media Strategies Summit Blog
Your rivals can be your biggest source of strategic inspiration. Learn how in our guide to running a social media competitive analysis.| Social Media Strategies Summit Blog
New to Instagram Reels? Check out ten real-world examples of brands using Reels to reach new audiences, engage existing customers & drive sales.| Social Media Strategies Summit Blog
Want to grow your audience, build your brand, and boost sales on social media? Read our ultimate guide to developing strategies for social media marketing.| Social Media Strategies Summit Blog
Discover why social media is inherently visual and learn how incorporating images boosts engagement. Dr. John Medina's insights reveal the impact of visuals on memory, while Twitter data underscores the significance of videos. Dive into the world of social graphics and explore the art of...| Social Media Strategies Summit Blog
Aligning your email and social strategies gives you the best chance of hitting your marketing goals. Read our guide to learn how.| Social Media Strategies Summit Blog
Want to level up your influencer marketing strategy? Check out our top ten tools for planning, managing, and tracking influencer campaigns.| Social Media Strategies Summit Blog
A successful social media strategy is key for building brand awareness and engagement, increasing site traffic, and for discovering new customers. Use these 9 critical components to evaluate and build an optimized social media strategy for your company.| Social Media Strategies Summit Blog
Do you struggle to post high-quality social media content consistently? Use one of these 15 free social media content calendar templates to make your life easier!| Social Media Strategies Summit Blog
