This month, dRC will be discussing one of my favorite things to design - logos. First off, it is important to know that your logo is NOT your brand. The term “brand” can be confusing because it has evolved from its origins on the ranch, branding cattle with a hot iron to signify ownership, through the early days of advertising, during which "brand" simply described a logo or package design, to what it means today, sort of a catch-all word.| designRoom
What does a company's value statement really mean to the people working within the company, and how do those values impact the client? We've explored that| designRoom
I believe, as the result of many an internet image search, our world is becoming more random. And wacky. If you have a teenager, you'll know what I mean| designRoom
I have a great fondness for typography, especially type layout. Since I can't sketch or draw or design, in the office I'm a text-generating island| designRoom
In preparation for our fireside chat at the Mental Health Marketing Conference (MHM), we've spoken with DEIB expert, Zina Rodriguez, to get a primer on| designRoom
When we present concepts to clients, I often wonder if they think about how we got from the creative brief to the visual solution. I wonder if they try to understand the leap from words and thoughts to images/colors/type. Maybe they understand more than I give them credit for. Or maybe they don’t care at all and I am just wondering how I do it myself. I’m always a little surprised where inspiration comes from.| designRoom
I own a creative studio. Every day here is colorful. Our designers are immersed in color, recommending palettes for client brands - digging deep into| designRoom
We are often referred to prospective clients this way, “if you want to do it right, call designRoom Creative.” I am very proud of that. Because getting| designRoom
Have you felt that awkward moment before you try to write something... like a blog? If so, do you like it or hate it? If you hate it, you probably don't| designRoom
Every time I walk through the doors of a well-positioned and branded behavioral health organization I get goosebumps. And as I visit with more of them,| designRoom
How Healthy is Your Brand? Every organization has a brand - by design or by default. What's yours saying? Does your brand inspire engagement and align| designRoom
The following is excerpted from our White Paper. If you’re marketing a brand to a broad and disparate audience, a distinct, healthy brand will identify| designRoom
What does a company's value statement really mean to the people working within the company, and how do those values impact the client? In our four-part| designRoom
Last fall, I began my Master of Fine Arts in Creative Writing. As part of this degree, I'm also required to teach English classes. (One secret of higher| designRoom
From Jaguar’s divisive new pink logo to Walmart’s “blink and you miss it” changes, commercial and consumer industries approach branding with a trend| designRoom
Share on... Moving from Benin Republic to the U.S. for college was a big step, one that came with a lot of challenges, but also so many opportunities to grow. After earning my degree in International Business, with minors in Finance and Marketing, I started my journey in branding and marketing at designRoom. Since joining… The post My Journey at designRoom: Growth, Learning, and Creativity appeared first on designRoom.| designRoom
Matt and I recently attended the Cohen Veterans Network (CVN) Annual Meeting in San Antonio. The conference was an eye-opening experience. Although we’re| designRoom
We recently returned from a client video and photo shoot in Florida. It was a success, as we captured what we needed and then some. Shoots come with a| designRoom
It’s that time of year again. I am sharing my yearly theme. It feels like only yesterday we were radically realigning in the wake of the pandemic. Then in| designRoom
Share on... A healthy brand is one that inspires engagement and aligns everyone in your organization around your vision, mission, core values and marketplace position. To take the first step toward a healthier brand, we’ve put together a quiz that can reveal key insights to your existing strategy and help you decide if you’re ready… The post Are you ready for a rebrand? Take our quiz to find out appeared first on designRoom.| designRoom
Share on... This year’s Mental Health Marketing Conference will be held on October 1st through October 3rd in Franklin, Tennessee. To prepare for their upcoming talk, Kelly sat down with LESC’s CEO, Valerie Walters, to discuss the keys to successful branding in behavioral health. One of the most important changes to LESC’s brand was re-defining… The post 4 Words of Wisdom from LESC’s Valerie Walters appeared first on designRoom.| designRoom
The attending members of the upcoming 2025 Entrepreneurs’ Organization Cleveland Board at the Global Leadership Conference in Singapore. Many of us| designRoom
I’m sure you all probably remember designRoom’s very first blog, 2012’s smash hit, Why Logos Matter. No? I didn’t either - and I wrote it.| designRoom
Last month marked designRoom’s 100th issue of the dRSee, and to commemorate it, we gathered together 99 quotes from 99 blog posts across the 12 years dR has been blogging. And doing so involved me reading all 228 blog posts. That might sound tedious, but it wasn’t. First of all, it was my idea and…| designRoom
This month marks our 100th issue of the dRSee newsletter. To celebrate, we’ve grouped together 99 of the juiciest pieces of wisdom the dR team has to| designRoom
Sometimes people make resolutions, but I prefer themes. Themes aren't goals. They don't involve quotas to meet or differences to measure. They're bigger| designRoom
Bucket List. It has always seemed like such a morbid, foreboding phrase to me - so final. And so trivial. A checklist of things to do before I'm dead.| designRoom
In today's world, the social media algorithm reigns supreme. Long gone are the days of social media feeds organized chronologically. Now, someone can| designRoom
