Do short title tags bring you more traffic, or should you go with a longer meta title? The answer isn’t so simple. Not only are titles a confirmed ranking factor, but they also influence how many people click on your web results in Google search.| Zyppy Marketing
Because titles are typically the first things users see in Google results, titles can have a large impact on click-through rates and the number of visits your site ultimately receives.| Zyppy Marketing
Google's practice of rewriting page titles for display in search results—which they call "title links"—is nothing new. They started doing this nearly 10 years ago but recently became much more aggressive.| Zyppy Marketing
If you need to move the needle on website traffic and conversions, Site Architecture is often one of your toolkit’s most effective SEO levers. And yet, very few SEOs leverage it to its full advantage. Below is a large, established website where we recently made simple tweaks to the site architecture using only 2-3 of ... Read more| Zyppy Marketing
Can you actually rank category pages? There’s a crazy rumor in SEO that Google doesn’t like to rank category pages. Nothing could be further from the truth. If you search, you’ll find 100s or 1000s of examples that prove the opposite. What Google doesn’t like to rank are: Consider this category page for low-carb recipes ... Read more| Zyppy Marketing
On April 3, 2013 I disavowed every link to this website I could find through Google Webmaster Tools. 35,000 links. Gone. It was an experiment, documented on Moz, to better understand how Google’s Disavow Tool worked. For almost the first two months, nothing happened. This site ranked for all types of phrases, even top 10 ... Read more| Zyppy Marketing
I Disavowed Every Link To My Website. Here’s What Happened| Zyppy SEO Consulting
What on-page factors are associated with sites that see big gains or declines after Google updates? Turns out it’s not author boxes. Throughout 2023, Google released a series of Core, Spam, Review, and Helpful Content Updates (HCU) that caused many sites to lose significant traffic and seemingly few to win. For site owners specifically hit ... Read more| Zyppy SEO Consulting
Selective Link Priority occurs when Google encounters multiple links on a page that target the same URL, typically with different anchor text. In this scenario, instead of using all the different anchor texts, Google is known to select only certain anchor texts for ranking purposes.| Zyppy SEO Consulting
