How to Update Your Looker Data Source: Simple Tutorial
Here's how to update your Looker data source. You'll also learn the two specific actions you might take in GA4 that necessitate an update.| Digital Marketing and Analytics | Root and Branch
Here's how to update your Looker data source. You'll also learn the two specific actions you might take in GA4 that necessitate an update.| Digital Marketing and Analytics | Root and Branch
At Root and Branch I try to ask not just "what" the data says, but "why" (what's behind it) and "how" can we use it?| Digital Marketing and Analytics | Root and Branch
Google Analytics source medium is a great dimension for analyzing traffic performance. Here's how to understand it and use it.| Digital Marketing and Analytics | Root and Branch
After the September 2023 release, you use the new Google tag template to install Google Analytics with Google Tag Manager| Digital Marketing and Analytics | Root and Branch
Google Tag Manager trigger groups allow you to set multiple conditions (triggers) before your tag will fire. Here's how to create one.| Digital Marketing and Analytics | Root and Branch
GA4 data streams are what gets data into Google Analytics. This article explains how to work with data streams and has some cautions.| Digital Marketing and Analytics | Root and Branch
GA button click tracking allows you to create a custom event that will collect data when an important is clicked. Here's how to set it up.| Digital Marketing and Analytics | Root and Branch
In this guide, I will cover an amazing feature of Microsoft Clarity that helps you understand the performance of your website’s blog section. This feature, called “Content Insights,” provides quick insights to measure the engagement and behavioural consumption of your published content at a high level. Microsoft Clarity is a digital experience optimization tool that […] The post Microsoft Clarity Content Insights appeared first on Digital Marketing and Analytics | Root and Branch.| Digital Marketing and Analytics | Root and Branch
Who doesn’t love automating a tedious, time-consuming task? With ad customizers for responsive search ads, you can automate ad copy-refreshing tasks. To ensure ad content is dynamic and accurate for your ad viewers. You can start using ad customizers for responsive search ads in 3 steps. Let’s dive in! Setting Up Your Google Sheet Google […] The post Using Ad Customizers for Responsive Search Ads appeared first on Digital Marketing and Analytics | Root and Branch.| Digital Marketing and Analytics | Root and Branch
In this article you’ll learn how to set up Google Analytics Ecommerce tracking for a WooCommerce site. Google Analytics 4 (GA4) can be a powerful web analytics tool. But you need to know how to use it. It has an event-based data model, but not all (or even most) events and parameters come preloaded when […] The post WooCommerce Google Analytics 4 Tracking Tutorial appeared first on Digital Marketing and Analytics | Root and Branch.| Digital Marketing and Analytics | Root and Branch
Updated: 12/25/24 The container code is the foundation of Google Tag Manager. And although most of your work will be inside the container as you create tags, triggers, and triggers, it’s also important to know how to deal with the container code itself. Here is what you’ll learn in this article. Let’s start with finding […] The post Google Tag Manager Container Code Basics 2024 appeared first on Digital Marketing and Analytics | Root and Branch.| Digital Marketing and Analytics | Root and Branch
Here's how to back up Universal Analytics data with and without Google BigQuery. Act now if you want to keep your old UA data.| Digital Marketing and Analytics | Root and Branch
Updated Jan '25: Did you know you can create GA4 custom events without using Google Tag Manager? This guide shows you how.| Digital Marketing and Analytics | Root and Branch
Google Analytics conversion tracking is quite different in GA4 compared to. Here are the details, including set up and counting method.| Digital Marketing and Analytics | Root and Branch
The GA4 path exploration reports are a big upgrade over Universal Analytics. Let's check out how to do reverse pathing and forward pathing.| Digital Marketing and Analytics | Root and Branch
This blog explains how to create Google Analytics segments in both GA4 and UA. There are 2 distinct processes to create custom GA segments| Digital Marketing and Analytics | Root and Branch
This is a guide all about Google Analytics UTM parameters. Let's dig in to a practical explanation of GA4 UTMs.| Digital Marketing and Analytics | Root and Branch
Does GA4 use cookies? Yes. What else do you need to know about GA4 cookies? Find out in this straightforard cookie explainer.| Digital Marketing and Analytics | Root and Branch
Many of us (myself included) confuse data collection for digital analytics. My theory: things will be better if we get them straight| Digital Marketing and Analytics | Root and Branch
With GA4 EVERYTHING is an event. What does that mean exactly? Check out this overview of events in GA4 vs UA to get the details.| Digital Marketing and Analytics | Root and Branch
Do you want to know more about GA4? Read on for commonly asked questions surrounding Google Analytics 4 as we prepare for the future.| Digital Marketing and Analytics | Root and Branch
Updated 12:27/27 The GA4 click event is an enhanced measurement event that tracks all outbound (external) link clicks. But here's how to get more| Digital Marketing and Analytics | Root and Branch
As of July 2022, GA4 bounce rate does exist. But it's a very different metric from UA. Let's compare the two bounce rate metrics.| Digital Marketing and Analytics | Root and Branch
Both are powerful digital analytics tools, but they have different functions. Learn about Microsoft Clarity vs. Google Analytics.| Digital Marketing and Analytics | Root and Branch
Microsoft Clarity makes funnel tracking simple. Don't believe me? Check out these 5 steps to using Microsoft Clarity funnels like a pro| Digital Marketing and Analytics | Root and Branch
Microsoft Clarity add another dimension to your tracking setup.. Here's how you can integrate Microsoft Clarity and Google Analytics (GA4)| Digital Marketing and Analytics | Root and Branch
Google doesn't always make it easy, but you CAN create a report for GA4 events. Here is the fastest way to do it, plus other options| Digital Marketing and Analytics | Root and Branch
Setting up GA4 site search involves an enhanced measurement event and a custom dimension for your event parameter. Check it out.| Digital Marketing and Analytics | Root and Branch
GA4 Explorations are advanced reporting features. Here's how to use segments, metrics, and dimensions in your Explorations.| Digital Marketing and Analytics | Root and Branch
Updated Jan 2025: Automatically collected events in GA4 are triggered by basic interactions. There are three of them.| Digital Marketing and Analytics | Root and Branch
Know the difference between Active Users vs. Total Users? How about New Users? Check out all things about GA Users here.| Digital Marketing and Analytics | Root and Branch
This is an 5 step guide showing how to install Google Tag Manager on WordPress. Step 1, log in to Tag Manager at tagmanager.google.com| Digital Marketing and Analytics | Root and Branch
Do you want to track links clicked on your site? You need Google Analytics link click tracking. This is a set up guide for UA and GA4.| Digital Marketing and Analytics | Root and Branch
It's now 2023 and GA4 is soon to be the only option for Google Analytics. But what are the differences between GA4 vs Universal Analytics?| Digital Marketing and Analytics | Root and Branch
Take these 10 steps to properly configure your GA4 setup. This includes creating, installing, and correctly configuring your GA4 property| Digital Marketing and Analytics | Root and Branch
GA4 will track *some* scroll activity by default. But advanced GA4 scroll tracking requires a custom event with GTM. Here's how to do it.| Digital Marketing and Analytics | Root and Branch
Setting up GA4 page timer tracking requires Google Analytics 4 combined with Google Tag Manager. Check it out.| Digital Marketing and Analytics | Root and Branch
GA4 custom dimensions are confusing for those who were comfortable with UA. The good news is they make sense once we review these 7 steps.| Digital Marketing and Analytics | Root and Branch
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Microsoft Clarity is a digital experience analytics tool that provides user insights. Here's how to set it up and use it.| Digital Marketing and Analytics | Root and Branch
Are you ready to learn the new GA4? This Google Analytics tutorial will teach you what you need to get started in 1 hour.| Digital Marketing and Analytics | Root and Branch
GA4 reports are arranged quite differently than reports in UA. Let's review standard reports, explorations, and custom reports.| Digital Marketing and Analytics | Root and Branch
You've likely heard that the free Google BigQuery integration is one of the benefits of GA4. Here's how to complete the GA4 BigQuery link.| Digital Marketing and Analytics | Root and Branch
The GA4 session is managed by the session_start event. It ties all event activity together in a single session. Here's how.| Digital Marketing and Analytics | Root and Branch
User engagement is a new metric that did not exist in UA. Here's how to understand GA4 user engagement and the user engagement event.| Digital Marketing and Analytics | Root and Branch
The GA4 engagement rate tells you the percentage of quality traffic your site gets. Here's how to understand and use it.| Digital Marketing and Analytics | Root and Branch
When you see (not set) it means GA4 didn't collect all the data it needs. Here's what that means when GA4 landing page is not set.| Digital Marketing and Analytics | Root and Branch
GTM tags and triggers are the basics of learning Google Tag Manager. Master tags and triggers from theory to practical walkthrough.| Digital Marketing and Analytics | Root and Branch
Hi, I'm Zack Duncan. Welcome to Root and Branch. We provide digital marketing training and services focused on SEO, Ads, and Analytics.| Digital Marketing and Analytics | Root and Branch
With the advent of Microsoft Clarity smart events, Clarity now has event tracking functionality! Get the key questions answered here.| Digital Marketing and Analytics | Root and Branch
There are options for how you can report on your GA4 conversion rate using Looker Studio. You'll learn all 3 in this article.| Digital Marketing and Analytics | Root and Branch
If you're learning digital analytics, you need to know the differences (and similarities) between Google Analytics vs Tag Manager.| Digital Marketing and Analytics | Root and Branch
GA4 event parameters can be confusing. This overview explains all you need to know to understand and use event parameters.| Digital Marketing and Analytics | Root and Branch
