How my initial repulsive response to webhooks as a data engineer grew into a deep appreciation for event-driven automation in the world of marketing.| sarahsnewsletter.substack.com
Fully personalized user journeys can't exist without correlating anonymous source events across applications to a single authenticated user.| sarahsnewsletter.substack.com
Launch and pray doesn't work when it comes to data.| sarahsnewsletter.substack.com
You might say CDP, I say it comes down to event tracking.| sarahsnewsletter.substack.com