Market research is changing fast, and artificial intelligence (AI) is at the center of that transformation. Businesses can no longer rely solely on traditional surveys and manual analysis. Automation, predictive analytics and real-time insights are now driving more accurate decision-making, which helps teams spot trends and understand customers almost instantly. AI tools reduce the time (...) The post 5 Best AI market research tools to try in 2025 appeared first on Attest.| Attest
As a business, you face big decisions: Which features to prioritize, how to position your brand or where to invest your marketing budget. The insights you gather will only be as strong as the responses behind them, which raises the question: how many people do you actually need to survey? If your sample size is (...) The post How to determine sample size in five steps appeared first on Attest.| Attest
Great ideas start with great data. If you want to launch a product, sharpen your brand message or choose the best place for your ad spend, you need insights you can trust. Market research surveys give you those insights quickly and effectively, straight from the people who matter most: your customers. In this guide, you’ll (...) The post How to run a market research survey that gets actionable insights appeared first on Attest.| Attest
Discover the 9 best survey tools of 2025. Compare features, and use cases to help you collect smarter survey responses and uncover meaningful insights.| Attest
This report gives you a complete picture of consumer spending health - from disposable income and purchase intent, to debt, savings, and credit usage.| Attest
As the FCA proposes removing the £100 cap on contactless card payments, UK consumers are split on the change – but largely in favour of personal choice and better security controls. The post Tap or Cap? What Consumers Really Think About Removing the £100 Contactless Limit appeared first on Attest.| Attest
Energy is the number one reason consumers reach for functional beverages – but it's not the only thing they care about, research reveals.| Attest
Imagine you’re launching an employee engagement survey. To get a true sense of how your people feel at your company, you’ll need to ask a mix of question types. For example, “How much do you agree with the statement: I feel empowered to try new things at work?” or “Finish the sentence: I feel the (...) The post The 11 types of survey questions and when to use each one appeared first on Attest.| Attest
NPS (Net Promoter Score) is one of the most quoted metrics across a wide variety of industries. You’ve likely heard something like:“Our NPS is up this quarter so things are looking good.” But is that score actually telling you what your customers think? Or what they need? Net Promoter Score (NPS) is useful, but it’s (...) The post Net Promoter Score (NPS): What it is and why it matters appeared first on Attest.| Attest
New research uncovers a striking gap between what consumers think they know about savings products and what they actually understand. Learn how financial services brands can boost financial literacy and product uptake. The post The savings knowledge gap – and how finserve brands can help close it appeared first on Attest.| Attest
Learn what a Likert scale is, how to use it in surveys, and how to analyze Likert scale data. Includes examples and tips for better survey design| Attest
To create a product customers can’t get enough of, you need to understand what they want. Ask these questions to better understand your audience.| Attest
Premium, spirit-based cocktails are capturing younger, more affluent consumers and reshaping the dynamics of the RTD category.| Attest
Discover the top Gen Z food trends of 2025, including a focus on bold flavors, sustainability, and the impact of social media on dining choices.| Attest
Discover how to craft survey questions that avoid bias and boost data quality. Learn expert tips and to help you get better consumer insights fast.| Attest
Discover what US and UK pension savers fear most, what drives them to switch providers and how personalised advice can win their trust in 2025.| Attest
This report gives you a complete picture of consumer spending health - from disposable income and purchase intent, to debt, savings, and credit usage.| Attest
Discover the key findings from Attest's 5th annual consumer trends survey - and what they mean for your brand.| Attest
Attest is the new standard for consumer research, giving you the confidence for every decision with the right insight, at the right time. Our platform makes consumer insight accessible, easy and impactful for all.| Attest
After Little Moons went viral on TikTok, they used consumer profiling to understand who their most valuable customers were.| Attest
What happens when you don’t run consumer profiling? These real examples of bad customer research tell you why consumer profiling is important.| Attest
Demographic questions Through demographic profiling you establish some of the basic criteria used to segment consumers. Think about things like age, gender, income, marital status, religion and so on. You might not need to ask these questions at all… Some survey platforms (ahem—like Attest) have loads of demographic filters built in, allowing you to segment (...)| Attest
A consumer insight platform allows you to communicate with consumers to get a better understanding of their preferences & behaviors. Check out 5 of the best!| Attest
Here’s a step-by-step guide to creating a data-driven customer insights strategy that fully aligns your business goals with your customer desires.| Attest
What is consumer profiling? We take you through how to use data to create a customer profile that can inform your product and business.| Attest
Use our customer profiling template to analyse target demographics & gain valuable consumer insights. Create surveys using our intuitive demographic filters.| Attest
Here are 5 real-life consumer insight examples where actionable data has been used to create winning campaigns. See how it's done and what you can learn.| Attest
A good way to look at consumer profiling is to think about concentric circles. You start with a really big circle—this is a piece of research that probably includes a large number of respondents. This group might be nationally representative—a.k.a ‘nat rep’—meaning that the sample is made up of people from as many walks of (...)| Attest
We explain the benefits of customer profiling surveys with real-life examples. Use our consumer profiling survey template to generate real insights.| Attest
We investigate how consumer profiling can solve your business problems. These benefits of customer profiling make it a key part of any marketing strategy.| Attest
Use Attest's survey builder and market research analysis template to understand your market better. Send it to a built-in 110M+ audience for free!| Attest
Attest is the new standard for consumer research, giving you the confidence for every decision with the right insight, at the right time. Our platform makes consumer insight accessible, easy and impactful for all.| Attest
Develop products your customers will love with Attest. Ensure success by using consumer insights to build, test & refine your concepts.| Attest
Gain a deep understanding of your market with Attest. Track changes, analyze competitors & make informed decisions for market success.| Attest
Learning about consumers’ payment challenges has enabled GoCardless to increase the effectiveness of sales and marketing conversations.| Attest
Givaudan Active Beauty uses market analysis and category research to empower sales conversations and grow market share.| Attest
Test your ads & creative assets with Attest to optimize for audience resonance, drive ROI & publish with confidence.| Attest
Track brand ROI & impact over time with Attest. Gain competitor insights, craft effective campaigns & boost market share with ease.| Attest
Attest is the new standard for consumer research, giving you the confidence for every decision with the right insight, at the right time. Our platform makes consumer insight accessible, easy and impactful for all.| Attest
Welcome to Attest Explains! In this series we explore the wonderful world of market research, to help you better understand it, use it and ultimately grow your business as a result of it.| Attest
Gain rapid insights into your target audience with market research tools & platforms like Attest, Latana, Qualtrics, and others.| Attest
Gain valuable customer insights to power your marketing decisions when you ask these consumer behavior survey questions.| Attest
How do consumers prefer to do business with you? We've listed the 11 types of consumer preferences and the best ways to test them.| Attest