Imagine you’re launching an employee engagement survey. To get a true sense of how your people feel at your company, you’ll need to ask a mix of question types. For example, “How much do you agree with the statement: I feel empowered to try new things at work?” or “Finish the sentence: I feel the (...) The post The 11 types of survey questions and when to use each one appeared first on Attest.| Attest
NPS (Net Promoter Score) is one of the most quoted metrics across a wide variety of industries. You’ve likely heard something like:“Our NPS is up this quarter so things are looking good.” But is that score actually telling you what your customers think? Or what they need? Net Promoter Score (NPS) is useful, but it’s (...) The post Net Promoter Score (NPS): What it is and why it matters appeared first on Attest.| Attest
New research uncovers a striking gap between what consumers think they know about savings products and what they actually understand. Learn how financial services brands can boost financial literacy and product uptake. The post The savings knowledge gap – and how finserve brands can help close it appeared first on Attest.| Attest
Learn what a Likert scale is, how to use it in surveys, and how to analyze Likert scale data. Includes examples and tips for better survey design| Attest
To create a product customers can’t get enough of, you need to understand what they want. Ask these questions to better understand your audience.| Attest
Premium, spirit-based cocktails are capturing younger, more affluent consumers and reshaping the dynamics of the RTD category.| Attest
Discover the top Gen Z food trends of 2025, including a focus on bold flavors, sustainability, and the impact of social media on dining choices.| Attest
Cash-strapped consumers are cutting back on alcohol - drinking less frequently, shifting to home consumption, and even giving up altogether. The post High prices, low pour: How the cost of living crisis is drying up alcohol sales appeared first on Attest.| Attest
In a landscape where fast food is practically woven into the fabric of American culture, McDonald’s has long held its golden-arched crown. But recent headlines reporting declines in sales (US McDonald’s outlets that have been open at least a year sank 3.6% in the first three months of 2025 compared to a year earlier) and (...) The post Why McDonald’s is losing ground and what consumers say will bring them back appeared first on Attest.| Attest
When businesses don’t listen to their customers, they end up making guesses and building products in the boardroom. This tends to create a mismatch between customer expectations and product experience, leading to churn. The truth is, you can reduce churn by doing better research. A Retently study found that 53% of customers leave because of (...) The post How to write better survey questions that get honest answers appeared first on Attest.| Attest
No doubt you’ve been asked how likely you are to recommend a product. That’s a survey in action — and your answer is doing way more than you think. Surveys might seem simple on the surface, but behind every well-crafted question is a business chasing smarter decisions. From shaping product roadmaps to fine-tuning marketing messages, (...) The post What are surveys? Types, examples and tips for better insights appeared first on Attest.| Attest
Discover what US and UK pension savers fear most, what drives them to switch providers and how personalised advice can win their trust in 2025.| Attest
At Attest we understand how important data storytelling is to any insights work. The impact of research is predicated on your ability to translate the insights you identify into language that resonates with stakeholders. But to get from data to insights to a cohesive data story is extremely time consuming. That’s why we chose data (...)| Attest
Attitudes to cash have changed during the pandemic, with the majority of UK consumers now preferring to go cashless.| Attest
Consumers aren’t ready for a cashless society just yet - we explore the reasons some people prefer cash, and attitudes to cash-free businesses.| Attest
Explore what US and UK consumers really think about AI in banking, credit, investments and budgeting — including data on trust, transparency, bias and where AI fits in the future of finance.| Attest
A survey of 1,200 US and UK consumers shows a TV streaming subscriptions cull has taken place - but what’s the outlook for the next 12 months?| Attest
This report gives you a complete picture of consumer spending health - from disposable income and purchase intent, to debt, savings, and credit usage.| Attest
Discover the key findings from Attest's 5th annual consumer trends survey - and what they mean for your brand.| Attest
Attest is the new standard for consumer research, giving you the confidence for every decision with the right insight, at the right time. Our platform makes consumer insight accessible, easy and impactful for all.| Attest
After Little Moons went viral on TikTok, they used consumer profiling to understand who their most valuable customers were.| Attest
What happens when you don’t run consumer profiling? These real examples of bad customer research tell you why consumer profiling is important.| Attest
Demographic questions Through demographic profiling you establish some of the basic criteria used to segment consumers. Think about things like age, gender, income, marital status, religion and so on. You might not need to ask these questions at all… Some survey platforms (ahem—like Attest) have loads of demographic filters built in, allowing you to segment (...)| Attest
A consumer insight platform allows you to communicate with consumers to get a better understanding of their preferences & behaviors. Check out 5 of the best!| Attest
Here’s a step-by-step guide to creating a data-driven customer insights strategy that fully aligns your business goals with your customer desires.| Attest
What is consumer profiling? We take you through how to use data to create a customer profile that can inform your product and business.| Attest
Use our customer profiling template to analyse target demographics & gain valuable consumer insights. Create surveys using our intuitive demographic filters.| Attest
Here are 5 real-life consumer insight examples where actionable data has been used to create winning campaigns. See how it's done and what you can learn.| Attest
A good way to look at consumer profiling is to think about concentric circles. You start with a really big circle—this is a piece of research that probably includes a large number of respondents. This group might be nationally representative—a.k.a ‘nat rep’—meaning that the sample is made up of people from as many walks of (...)| Attest
We explain the benefits of customer profiling surveys with real-life examples. Use our consumer profiling survey template to generate real insights.| Attest
We investigate how consumer profiling can solve your business problems. These benefits of customer profiling make it a key part of any marketing strategy.| Attest
Use Attest's survey builder and market research analysis template to understand your market better. Send it to a built-in 110M+ audience for free!| Attest
Attest is the new standard for consumer research, giving you the confidence for every decision with the right insight, at the right time. Our platform makes consumer insight accessible, easy and impactful for all.| Attest
Develop products your customers will love with Attest. Ensure success by using consumer insights to build, test & refine your concepts.| Attest
Gain a deep understanding of your market with Attest. Track changes, analyze competitors & make informed decisions for market success.| Attest
Learning about consumers’ payment challenges has enabled GoCardless to increase the effectiveness of sales and marketing conversations.| Attest
Givaudan Active Beauty uses market analysis and category research to empower sales conversations and grow market share.| Attest
Test your ads & creative assets with Attest to optimize for audience resonance, drive ROI & publish with confidence.| Attest
Track brand ROI & impact over time with Attest. Gain competitor insights, craft effective campaigns & boost market share with ease.| Attest
Attest is the new standard for consumer research, giving you the confidence for every decision with the right insight, at the right time. Our platform makes consumer insight accessible, easy and impactful for all.| Attest
Welcome to Attest Explains! In this series we explore the wonderful world of market research, to help you better understand it, use it and ultimately grow your business as a result of it.| Attest
Gain rapid insights into your target audience with market research tools & platforms like Attest, Latana, Qualtrics, and others.| Attest
Gain valuable customer insights to power your marketing decisions when you ask these consumer behavior survey questions.| Attest
How do consumers prefer to do business with you? We've listed the 11 types of consumer preferences and the best ways to test them.| Attest