Data Quality | Attest
Attest is the new standard for consumer research, giving you the confidence for every decision with the right insight, at the right time. Our platform makes consumer insight accessible, easy and impactful for all.| Attest
Attest is the new standard for consumer research, giving you the confidence for every decision with the right insight, at the right time. Our platform makes consumer insight accessible, easy and impactful for all.| Attest
Alcohol-free beer brand Lucky Saint used creative testing to develop their most successful advertising campaign to date.| Attest
Reddit uses consumer research to show advertisers how its platform helps inform purchase decisions across industries and key moments.| Attest
Fever-Tree carried out multi-market research to discover how to expand and innovate in ginger beer.| Attest
Attest provides confidence for every decision with the right insight, at the right time. It’s re-defining consumer research.| Attest
Understand your target customers with Attest. Profile behaviors, uncover barriers & identify ideal marketing channels for effective outreach.| Attest
Find out how to build & structure your customer insights team. Uncover vital market insights with an expert consumer insights team.| Attest
Running your consumer profiling research probably won’t be the end of your insight-gathering process. Far from it. Consumer profiling is often the first step brands take in their research process. For example… Trying to figure out who might buy that amazing new product you’ve been cooking up? Now you’ve run your consumer profiling you can (...)| Attest
Attest is the new standard for consumer research, giving you the confidence for every decision with the right insight, at the right time. Our platform makes consumer insight accessible, easy and impactful for all.| Attest
Want to be a creative testing whizz? Check out our Complete Guide to Creative Testing and discover how easy it is to start testing your creative assets before you release them.| Attest
What is brand perception and how can you measure and improve it? Find out everything you need to know here!| Attest
Want to conduct concept testing for new product development? We'll walk you through every step of the process in our guide to concept testing for NPD.| Attest
Brand tracking is a tool to boost the ROI of your branding efforts and generate awareness & demand for your product. We go through the basics in this guide.| Attest
Article summary: In 2025, beauty is driven by AI, sustainability, and inclusivity. Consumers want clean ingredients, eco options, and authentic brands that reflect their values. The post Beauty industry trends for 2025 and beyond: what’s transforming the market? appeared first on Attest.| Attest
Market research for new product development will help you understand your users' needs, as well as potential risks and market opportunities. The post Market research for new product development in 6 steps appeared first on Attest.| Attest
Article summary: Gen Z is drinking less, choosing mindful, health-focused, and transparent brands. Their habits are reshaping alcohol culture toward wellness and authenticity. The post Gen Z alcohol trends 2025: What 1,000 young consumers told us appeared first on Attest.| Attest
The next generation of consumers is already reshaping the food and beverage landscape - learn how to adapt to this cohort of fast food-loving gamers. The post How Gen Alpha teens are redefining food culture appeared first on Attest.| Attest
The quality of your user research comes down to the quality of your questions. In market and brand research, even tiny choices like the words you use, the way you structure a question or the options you give, can completely change the results you get. Close ended survey questions are one of the best ways (...) The post Closed-ended survey questions: Types, examples, and when to use them appeared first on Attest.| Attest
Learn what a representative sample is, why it matters in market research, and how to choose the right sampling method. Get practical steps to build accurate, reliable samples.| Attest
Market research is changing fast, and artificial intelligence (AI) is at the center of that transformation. Businesses can no longer rely solely on traditional surveys and manual analysis. Automation, predictive analytics and real-time insights are now driving more accurate decision-making, which helps teams spot trends and understand customers almost instantly. AI tools reduce the time (...) The post 5 Best AI market research tools to try in 2025 appeared first on Attest.| Attest
As a business, you face big decisions: Which features to prioritize, how to position your brand or where to invest your marketing budget. The insights you gather will only be as strong as the responses behind them, which raises the question: how many people do you actually need to survey? If your sample size is (...) The post How to determine sample size in five steps appeared first on Attest.| Attest
Great ideas start with great data. If you want to launch a product, sharpen your brand message or choose the best place for your ad spend, you need insights you can trust. Market research surveys give you those insights quickly and effectively, straight from the people who matter most: your customers. In this guide, you’ll (...) The post How to run a market research survey that gets actionable insights appeared first on Attest.| Attest
Discover the 9 best survey tools of 2025. Compare features, and use cases to help you collect smarter survey responses and uncover meaningful insights.| Attest
Energy is the number one reason consumers reach for functional beverages – but it's not the only thing they care about, research reveals.| Attest
Discover 11 survey question types, when to use each one, plus expert tips to design surveys that deliver accurate, actionable insights.| Attest
Learn what a Likert scale is, how to use it in surveys, and how to analyze Likert scale data. Includes examples and tips for better survey design| Attest
To create a product customers can’t get enough of, you need to understand what they want. Ask these questions to better understand your audience.| Attest
Discover how to craft survey questions that avoid bias and boost data quality. Learn expert tips and to help you get better consumer insights fast.| Attest
This report gives you a complete picture of consumer spending health - from disposable income and purchase intent, to debt, savings, and credit usage.| Attest
Discover the key findings from Attest's 5th annual consumer trends survey - and what they mean for your brand.| Attest
Attest is the new standard for consumer research, giving you the confidence for every decision with the right insight, at the right time. Our platform makes consumer insight accessible, easy and impactful for all.| Attest
After Little Moons went viral on TikTok, they used consumer profiling to understand who their most valuable customers were.| Attest
What happens when you don’t run consumer profiling? These real examples of bad customer research tell you why consumer profiling is important.| Attest
Demographic questions Through demographic profiling you establish some of the basic criteria used to segment consumers. Think about things like age, gender, income, marital status, religion and so on. You might not need to ask these questions at all… Some survey platforms (ahem—like Attest) have loads of demographic filters built in, allowing you to segment (...)| Attest
A consumer insight platform allows you to communicate with consumers to get a better understanding of their preferences & behaviors. Check out 5 of the best!| Attest
Here’s a step-by-step guide to creating a data-driven customer insights strategy that fully aligns your business goals with your customer desires.| Attest
What is consumer profiling? We take you through how to use data to create a customer profile that can inform your product and business.| Attest
Use our customer profiling template to analyse target demographics & gain valuable consumer insights. Create surveys using our intuitive demographic filters.| Attest
Here are 5 real-life consumer insight examples where actionable data has been used to create winning campaigns. See how it's done and what you can learn.| Attest
A good way to look at consumer profiling is to think about concentric circles. You start with a really big circle—this is a piece of research that probably includes a large number of respondents. This group might be nationally representative—a.k.a ‘nat rep’—meaning that the sample is made up of people from as many walks of (...)| Attest
We explain the benefits of customer profiling surveys with real-life examples. Use our consumer profiling survey template to generate real insights.| Attest
We investigate how consumer profiling can solve your business problems. These benefits of customer profiling make it a key part of any marketing strategy.| Attest
Use Attest's survey builder and market research analysis template to understand your market better. Send it to a built-in 110M+ audience for free!| Attest
Attest is the new standard for consumer research, giving you the confidence for every decision with the right insight, at the right time. Our platform makes consumer insight accessible, easy and impactful for all.| Attest
Develop products your customers will love with Attest. Ensure success by using consumer insights to build, test & refine your concepts.| Attest
Gain a deep understanding of your market with Attest. Track changes, analyze competitors & make informed decisions for market success.| Attest
Learning about consumers’ payment challenges has enabled GoCardless to increase the effectiveness of sales and marketing conversations.| Attest
Givaudan Active Beauty uses market analysis and category research to empower sales conversations and grow market share.| Attest
Test your ads & creative assets with Attest to optimize for audience resonance, drive ROI & publish with confidence.| Attest
Track brand ROI & impact over time with Attest. Gain competitor insights, craft effective campaigns & boost market share with ease.| Attest
Attest is the new standard for consumer research, giving you the confidence for every decision with the right insight, at the right time. Our platform makes consumer insight accessible, easy and impactful for all.| Attest
Welcome to Attest Explains! In this series we explore the wonderful world of market research, to help you better understand it, use it and ultimately grow your business as a result of it.| Attest
Gain rapid insights into your target audience with market research tools & platforms like Attest, Latana, Qualtrics, and others.| Attest
Gain valuable customer insights to power your marketing decisions when you ask these consumer behavior survey questions.| Attest
How do consumers prefer to do business with you? We've listed the 11 types of consumer preferences and the best ways to test them.| Attest
