We’re celebrating the 10 year anniversary of Marketing Campaign Development! Thank you for being part of the MCD family of more than 100K views from marketing teams around the world. Interested in getting some feedback on your latest plans? During 2018, I’m offering a free 1 hour marketing consultation to the first 10 people who […]| Marketing Campaign Development Blog
In 2007 I wrote the book Marketing Campaign Development in hopes that it would inspire a generation of marketers in the art and science of truly integrated marketing. 10 years later, the book continues to find an audience eager to apply these best practices. First off, let me express my sincere thanks to you all, […]| Marketing Campaign Development Blog
“I know I’m wasting half of my marketing budget. I just don’t know which half!” Have you or your management team ever expressed this concern? It’s a common one. What if I told you that I know how to know, with certainty, which half of your budget is mis-spent? It’s true. I can help you […]| Marketing Campaign Development Blog
How well do you understand your target market? This new online course will arm you to achieve success. Dear Marketing Campaign Development readers, As you already know, the art of building a solid persona to illustrate someone who lives and breathes in your target market is a critical component of your go-to-market strategy. I’ve just […]| Marketing Campaign Development Blog
The “message box” technique is a fun, fast way to create a compelling elevator pitch for your new product or service. For the month of March, this new online course is available for free. Designed for busy product managers and marketers, this course offers a practical and powerful way to work with your team to […]| Marketing Campaign Development Blog
Originally posted on The Marketing High Ground: The following is a snippet from The Marketing High Ground. More details of this example, including many others, can be found in the book. Additional examples will be shared and briefly reviewed in future posts. So, how do you know if you’ve created an effective positioning statement? The…| Marketing Campaign Development Blog
I have a pet peeve, and it’s marketing popcorn. No, not the marketing of popcorn. “Marketing popcorn.” This is the exact opposite of truly effective integrated marketing. Marketing popcorn = marketing tactics that are planned and executed independently of each other and with no interaction or cross-functional coordination. To the prospect, they appear random and […]| Marketing Campaign Development Blog
Executives and sales reps continue to struggle with the best way to present their company to new prospects. Especially if you are part of an early stage company, your personal and professional credibility are on the line. Unfortunately, the most common first slides I see in the obligatory corporate pitch are about technology. There is a much, much better […]| Marketing Campaign Development Blog
“Marketing Attribution” tools and services are rapidly being adopted by Fortune 1000 companies. But successful application of these tools and services require much more than just operat…| Marketing Campaign Development Blog
What is a “marketing blueprint”? This continues to be a good question and a source of confusion amongst marketers because blueprints are often confused with Excel spreadsheets of Micros…| Marketing Campaign Development Blog
I often ask marketers to tell me about the integrated marketing campaigns they are running. Here are a few common responses: We’ve been running a Google Adwords campaign for the past 2 years…| Marketing Campaign Development Blog
