When Victor Carpio rescued a tiny kitten from a sewer in Peru, he had no idea it would lead to him inventing a product that would help thousands of cats all over the world live healthier lives. Victor is the founder of Inventorcat and the creator of the Dental Wand – which is a toothbrush […] The post Victor Carpio – Taking the stress out of teeth cleaning for cats with the Dental Wand appeared first on Rachel Spencer Coaching.| Rachel Spencer Coaching
Kate Hart talks about how her dog training business led to her creating her own scentwork kit and became a new business, The Sniffer Shop.| Rachel Spencer Coaching
Trust is so important when your potential pet business clients are checking you out. Learn how the trust equation can build loyalty.| Rachel Spencer Coaching
Discover why your Pet Business culture matters, how to articulate it, and hear real-life examples from successful pet business owners.| Rachel Spencer Coaching
Work with me Coaching, training, and content services to help your pet business grow Hi there! I’m Rachel Spencer, an accredited coach and mentor and experienced journalist specialising in the pet industry. I’m so chuffed you’re interested in working together to get your business noticed. There’s never been a better time to have a pet […]| Rachel Spencer Coaching
How being part of a community can benefit your pet business, finding the right one for you and what to look for in an ideal community.| Rachel Spencer Coaching
Learn ways to get comfortable, confident and consistent with your pet business content marketing to reach and connect with clients.| Rachel Spencer Coaching
Helping you put your pet business on the map: Friendly, expert visibility coaching for pet business owners Work with me Ways we can work together Whether you’re just starting out or looking to take your business to the next level, I’ve got you covered. Choose from: Coaching One-on-one expert guidance from an accredited coach (Institute […]| Rachel Spencer Coaching
Jo Scott is a dog artist, illustrator, Substacker and creative business owner whose work now reaches people all over the world. Yet just over a decade ago, Jo was working in corporate and dreaming of creating her own greetings cards, something that had been at the back of her mind since Uni. Her business, Jo […] The post Jo Scott – The dog portrait that changed my life and launched my art business appeared first on Rachel Spencer Coaching.| Rachel Spencer Coaching
Clayton Payne is a pet industry expert who’s been in the trade for over three decades – and who’s built one of the UK’s most well-known and well-respected wholesale businesses from scratch. He shares what it was like starting out as a young lad knocking on doors trying to get products into shops, how he […] The post Clayton Payne – What I’ve learned in 30 years in the pet industry appeared first on Rachel Spencer Coaching.| Rachel Spencer Coaching
Get this free Pet Business Social Media and Content Calendarr to help you promote your product or service without the overwhelm.| Rachel Spencer Coaching
Does it matter that you have qualifications as a pet professional and how can you balance between sharing qualifications and results.| Rachel Spencer Coaching
What do you do when life gets in the way of running your pet business and you go through a stop-start time? 7 strategies to help.| Rachel Spencer Coaching
This podcast explores the rollercoaster ride of running a small business in the pet industry with advice and insights on building resilience.| Rachel Spencer Coaching
The importance of stopping and taking a moment to look back at what you've achieved in your pet business to see how far you've come.| Rachel Spencer Coaching
What is an accredited pet business coach and why might you want to work with one? Learn more in this post from Rachel Spencer.| Rachel Spencer Coaching
Discover the benefits of hiring a professional photographer to take images for your pet business and recommendations of ones to work with.| Rachel Spencer Coaching
Kerry Jordan's National Dog Photography Day went viral and she shares tips on how you can create your own awareness day too.| Rachel Spencer Coaching
If you're considering using an awareness day to secure press coverage this guide explains the steps to follow to succeed.| Rachel Spencer Coaching
Learn about the Pet Business Content Planner - to stay organised, visible, and confident with prompts, themes and all pet professionals need.| Rachel Spencer Coaching
LEarn how you can use awareness days in your pet business content marketing to secure press coverage and for social media.| Rachel Spencer Coaching
Learn how creating habits in your pet business can help you to feel less stressed and overwhelmed and help your business grow.| Rachel Spencer Coaching
Tomorrow marks 19 years since I left my job as a staff writer on the News of the World to go freelance. On July 11th, 2006, I was 30, single, living in my old house in Warrington and paying the mortgage on my own. I had no savings, no security – just a MacBook, a […] The post 19 lessons I’ve learned from 19 years of running my business appeared first on Rachel Spencer Coaching.| Rachel Spencer Coaching
Are you thinking of starting a newsletter for your pet business or reviving your existing one? Learn simple ways to get consistent.| Rachel Spencer Coaching
Pets Get Visible: Pet Business Membership Are you ready to confidently promote your pet business and stand out from the crowd? What is Pets Get Visible? A supportive membership community designed to give you all the resources and guidance you need to confidently promote your pet business. Who is it for? Pet professionals who: Want […]| Rachel Spencer Coaching
In June 2025, the Pet Industry Federation hosted its third Business of Pets conference – a two-day event that brought together founders, retailers, marketers, investors, and innovators from across the pet industry. Held at Cranfield University, the programme was full of insight and inspiration. Across expert-led panels, hands-on workshops, and the Innovation Award pitches, we […] The post Takeaways from the Pet Industry Federation Business of Pets Conference 2025 appeared first on Rachel ...| Rachel Spencer Coaching
Learn how the law covering defamation applies to your pet business content, and what this means for you as a publisher and creator.| Rachel Spencer Coaching
Explore reaons to work with a pet business coach to see whether it would be something that could work for you.| Rachel Spencer Coaching
Are you looking to create a social media calendar for your pet business? Learn what to include to engage your followers and make sales.| Rachel Spencer Coaching
Boost your pet business visibility with the Pet Business Content Planner, workshop and three months in the supportive Pets Get Visible membership.| Rachel Spencer Coaching
Plan your marketing with the pet business content planner and companion - packed with ideas, prompts, and tools so you get noticed and make sales.| Rachel Spencer Coaching
Are you looking to work with a pet business coach? Discover the three most common types of coaching to see which is right for you.| Rachel Spencer Coaching
Are you thinking of working with a pet business coach and wondering how much it might cost? Discover your options in this article.| Rachel Spencer Coaching
Dog photographer Kerry Jordan shares her experience of going viral on National Dog Photography Day on July 26th.| Rachel Spencer Coaching
Have you considered hiring a pet business coach and are wondering what's involved?Learn how coaching can help and how to find the right one.| Rachel Spencer Coaching
The coaching support you'll need in your pet business depends on the stage you're at. Discover what suits you best in this blog post.| Rachel Spencer Coaching
Learn three ways to manage overwhelm as a pet business owner so you feel less stressed and more in control.| Rachel Spencer Coaching
Discover if the Pet Business Content Planner and Companion is right for you. Simplify marketing, boost visibility, and feel organised.| Rachel Spencer Coaching
Looking for awareness day inspiration for your pet business? Here are 10 ways you can use them that aren't just for social media posts.| Rachel Spencer Coaching
Tried Facebook ads but struggled to get results? Expert Jo Francis shares how to figure them out and make them work for your pet business.| Rachel Spencer Coaching
Katie Gwilt, founder of The Kat Lady cat care, on joining the pet industry and how she's raised her profile to grow her business.| Rachel Spencer Coaching
Karen Rhodes, founder of Luxury Dog Hampers, talks about how she grew her business and how press coverage helped.| Rachel Spencer Coaching
Sarah Jones from My Anxious Dog shares her story of how her dog Bella inspired her business helping reduce stress for shy dogs worldwide.| Rachel Spencer Coaching
Would you like for your pet business to appear in the press? Learn five simple steps to make that happen in this blog and podcast.| Rachel Spencer Coaching
Sarah Mills from Albie's Boutique shares how dressing her dog for work led to a beautiful pet brand and being on Not On The High Street.| Rachel Spencer Coaching
Design expert Colette Adwin from Postagrid talks about having the confidence to be yourself on social media and embracing challenges as a small business owner.| Rachel Spencer Coaching
Do you shy away from sharing your personality and passion in your marketing? If so, this chat with Alex McCann is for you. Alex is a former journalist turned marketer and has been working in social media for 13 years at Altrincham HQ. From MySpace to TikTok, he’s had to get his head round every […]| Rachel Spencer Coaching
Can LinkedIn work for pet businesses? Expert Helen Pritchard insists it can and shares simple strategies to use it to grow your business.| Rachel Spencer Coaching
Helen Perry, a former journalist and content marketing expert, talks about the benefits of growing a community on Instagram.| Rachel Spencer Coaching
Dog trainer Aileen Stevenson talks about how she turns her client experiences into meaningful content for social media.| Rachel Spencer Coaching
What happens if your pet business goes VIRAL? Niki French from Puptalk knows all about it. Earlier this year she launched her first #Dontwalkyourdogday and it reached millions of people all over the world.. Niki, a dog trainer from Twickenham in London, is author of the book Stop Walking Your Dog and created the awareness […]| Publicity for Pet Businesses
Learn why, when and how to approach writing a press release for your pet business from journalist and pet business coach Rachel Spencer.| Publicity for Pet Businesses
Kim O'Donnell from Leo, Charley and Me shares how she built her pet accessory business into an award winning global brand.| Publicity for Pet Businesses
Discover what it means to be an accredited pet business coach and how working with one can support you in reaching your goals.| Publicity for Pet Businesses
Dog trainer Jane Ardern from Waggawuffins talks about the importance of taking care of your physical and mental health as a solopreneur.| Publicity for Pet Businesses
Hear from Kerry Jordan, dog photographer, founder of National Dog Photography day July 26th on why relationships help grow your business.| Publicity for Pet Businesses
Look at the behind the scenes of my dog-friendly holiday cottage business and what has helped me double my income and bookings in 12 months.| Rachel Spencer Coaching
Sasha Louise Smith, a coach supporting neurodivergent dog professionals talks about using your strengths and ways to thrive.| Publicity for Pet Businesses
Learn about Pets Get Visible, a membership for pet professionals who want to feel comfortable and confident promoting their work and if it's right for you.| Rachel Spencer Coaching
