As Ontario heads into the fall, Doug Ford and the Progressive Conservatives remain firmly in control of the province’s political landscape. The latest Abacus Data survey shows the PCs strengthening their position even further, as the Premier’s personal brand continues to outperform all rivals, while the opposition parties struggle to gain traction. Six months after […] The post Abacus Data Ontario Poll: Ford PCs climb to 53%, widen lead over Liberals to 26 points appeared first on Abacu...| Abacus Data
In recent years, Canadian workers have experienced a profound shift in mindset. We’ve described this as a move from scarcity (worrying about whether you have enough today) to precarity (worrying whether the systems and supports you rely on will hold tomorrow). This change isn’t abstract. It shows up in the workplace every day, and it’s […] The post Precarity, Collective Bargaining, and Why Member Research Matters More Than Ever appeared first on Abacus Data.| Abacus Data
From August 15 to 19, 2025, Abacus Data surveyed 1,915 Canadian adults on the state of federal politics. The poll captures public opinion just as Air Canada flight attendants initiated strike action but it’s important to note that many of the interviews were completed prior to that event, and thus this wave does not fully […] The post Abacus Data Poll: Conservatives Edge Ahead as Cost of Living Dominates and Trump Fades appeared first on Abacus Data.| Abacus Data
Earlier this year, precarity emerged as the defining mindset across Canada. At a time when housing pressures were mounting, healthcare strains were deepening, and job insecurity lingered, Canadians began to question not just whether they could afford what they needed today, but whether the systems they rely on – housing, healthcare, stable work, even national […] The post The Hollowing Middle: Why More Canadians Are Slipping Into Precarity appeared first on Abacus Data.| Abacus Data
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From 12:00 pm ET on Thursday until 10:00 am ET Friday, Abacus Data conducted a national survey of 1,500 adults commissioned by CUPE, the union representing Air Canada’s flight attendants to understand how Canadians are feeling about the potential for a strike or lockout and the core issues in dispute. The results reveal a strong […] The post Most Canadians Side with Flight Attendants in Dispute with Air Canada appeared first on Abacus Data.| Abacus Data
When we think about the future, our expectations shape more than our conversations — they influence how we plan, spend, save, vote, and adapt. In public opinion research, understanding what people believe is likely to happen matters because expectations can be as powerful as reality in driving behaviour. We plan our careers, make investments, choose […] The post Five Years Out: What Canadians Expect to Happen and Why It Matters appeared first on Abacus Data.| Abacus Data
I’m thrilled to share that Oksana Kishchuk has been promoted to Vice President, Insights at Abacus Data. Oksana has been a driving force behind some of our most important and impactful work. She leads our agriculture and agri-food practice, guides projects in post-secondary education, youth engagement, and healthcare, and heads our federal government public sector […] The post Announcing Oksana Kishchuk’s Promotion to Vice President, Insights appeared first on Abacus Data.| Abacus Data
From July 31 to August 7, 2025, Abacus Data surveyed 1,686 Canadian adults on the state of federal politics. The polling occurred primarily after Canada and the United States failed to reach a new trade and security agreement before the self-imposed August 1 deadline, a moment that might have sparked public reaction, but instead revealed […] The post Abacus Data Poll: Canadian political opinions stable as trade talks continue appeared first on Abacus Data.| Abacus Data
In our second deep dive into Canadian attitudes toward artificial intelligence, we turn our attention to AI’s growing role in the workplace. From July 10 to 15, 2025, Abacus Data surveyed 1,915 Canadian adults to understand how they perceive the impact of AI on their jobs and careers. As AI adoption accelerates across the country, […] The post Are We Ready? Canadians Voice Real Fears About AI and Work appeared first on Abacus Data.| Abacus Data
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We’re proud supporters of good people doing good things. Creating a positive social impact is deeply important to us. We believe in the power of grassroots movements and campaigns that bring people together to build stronger communities. Whether its through the work we do every day, organizations we support, or our out-of-office volunteering, our team […]| Abacus Data
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Infinitely curious, passionate, and eternally optimistic—these are just a few words to describe David Coletto, the founder, Chair, and CEO of Abacus Data. With a career spanning over two decades, David has devoted his life to exploring what people think and feel about their work, their lives, and their politics. He believes that understanding what motivates and informs people’s worldview, we can create a more understanding, empathetic, and action-driven world.| Abacus Data
Good decisions require good data. At Abacus, we’re strategic thinkers, storytellers and data experts focused on digging in to the unknown to equip our clients with the tools they need to succeed. We achieve this through a combination of qualitative and quantitative research methods including surveys, focus groups, in-depth interviews, and online research communities. She/Her/Hers […]| Abacus Data
A revolutionary new way to do polling in small geographic areas and power advocacy, marketing, and communication campaigns.| Abacus Data
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