How metaphors shape our understanding of complex ideas like the soul| FrameLab
A newsletter about language, politics and your brain. Gil Durán and Dr. George Lakoff| FrameLab
Gavin Newsom has pivoted from MAGA podcaster to resistance troll. The Democrat's whiplash highlights the hazards of chasing right-wing frames| FrameLab
He’s deploying troops for the worst possible reason. Here’s how the “state of exception” works — in 2 minutes.| FrameLab
Trump deploys National Guard to DC while giving Ghislaine Maxwell prison perks. Is this distraction or authoritarianism? It's both| FrameLab
This is a guest post from FrameLab contributor David Fenton. After 35 years as a climate activist, people often ask me “how do you remain optimistic?” It sure isn't easy these days with Trump's oily, greedy assault on a livable earth. Here’s why I remain optimistic: the day will| FrameLab
Latest news| FrameLab
Toxic redpill masculinity leaves men weaker and more isolated. Counter it by reframing male strength as protecting and serving others.| FrameLab
Zohran Mamdani's New York City mayoral campaign is cracking the code on authentic political messaging that actually moves people.| FrameLab
In Episode 9 of the FrameLab Podcast, George and Gil discuss the origin of the viral 10-point list of rules for surviving the Trump era (often attributed to Robert Reich or Bernice King) that came out of a talk George gave in January 2017. George considers each point and gives updates for 2018. https://www.alternet.org/activism/10-points-democracy-activists-trumps-second-year-office-begins| FrameLab
George Lakoff's guide to understanding the Republican presidential nominee| FrameLab
FrameLab is a newsletter about politics, language and your brain. It was founded by Dr. George Lakoff and Gil Duran in 2017 (as the FrameLab podcast). Our goal with FrameLab is to help our readers understand how political language works, and to illuminate the key frames in our political discourse| FrameLab
Trump's Epstein reversal triggers "betrayer frame" collapse as MAGA base burns hats, splits evenly on his handling—unprecedented skepticism.| FrameLab
Musk’s new “centrist” party hides extreme views behind faux moderation—revealing a deeper threat to democracy, not a new movement.| FrameLab
The mythical 'middle' does not exist| FrameLab
Mamdani won by framing government as care—not just listing policies. Vision beats resistance when voters see dignity in action.| FrameLab
Democrats are losing the narrative war—and voters. Here's why a Joe Rogan copycat won’t fix that.| FrameLab
‘A crucial part of combating fascism is refusing to be silent.’| FrameLab
Trump is using fake crises to grab power, echoing tactics of autocrats. Americans must recognize the pattern and resist.| FrameLab
Can Musk beat Trump in a battle of Strict Father morality?| FrameLab
Gil Duran and Heather Cox Richardson discuss Curtis Yarvin, whose Dark Enlightenment ideas inspired tech's NeoReactionary movement and JD Vance| FrameLab
Mockery beats bluster. TACO—Trump Always Chickens Out—shows how strategic framing reveals weakness behind Trump’s threats and legal losses.| FrameLab
Carville’s call for Democratic retreat is a losing strategy. To counter authoritarianism, Democrats must fight, reframe, and lead—not surrender.| FrameLab
For those participating in the FrameLab Book Club today at 11 a.m. PST today, here is the Zoom link. We believe we have ironed out the technical difficulties, but there's only one way to find out. If there are any technical issues, check your email for an update. FrameLab| FrameLab
Donald Trump is waging war on Earth and its people — but the people mostly don’t know it.| FrameLab
Once you understand Strict Father Morality, you understand Republican politics| FrameLab
The worst problems of the 21st century stem from the fact that a handful of greedy individuals and corporations have chosen to sacrifice the public good for their own private profit.| FrameLab
Here's a quick reading and an update (and reader poll!) for our FrameLab Book Club members. From The Political Mind: A Cognitive Scientist's Guide to Your Brain and Its Politics by Dr. George Lakoff: "Radical conservatives have been fighting a culture war. The main battlefield is the brain. At stake| FrameLab
Advice for defeating the authoritarian threat| FrameLab
Hierarchies, Morality, and Shared Beliefs| FrameLab
FrameLab is brought to you by our paid subscribers. If you can, please join hundreds of fellow readers in becoming a paid subscriber today! Click here for more information. In a must-read essay in The Guardian, journalist Caroline Cadwalladr provides a list of tips for surviving authoritarianism. Among her points| FrameLab
Trump rides Strict Father morality to the White House, again| FrameLab