BDEX | Identity Resolution Platform
BDEX helps marketers understand and target their audience through data analytics, identity resolution, machine learning and more.| BDEX
BDEX helps marketers understand and target their audience through data analytics, identity resolution, machine learning and more.| BDEX
From Political Campaigns to Real Estate Empires: How Data Science is Revolutionizing Property Investment| BDEX
Omni Pixel Case Study: Auto Industry Marketer Drives Results with Anonymous Visitor Identification| BDEX
Beyond the Individual: Why Household-Level Identity Matters in the Identity Graph| BDEX
Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners| BDEX
Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts| BDEX
Each year, the National Football League (NFL) dazzles audiences in the U.S and around the world with some of the most entertaining and engaging sports events of the year. Football is the most popular sport in the United States according to Gallup, and has been the favorite sport among Americans since 1972. The NFL is […] The post NFL Audience Segments Available in BDEX’s Taxonomy appeared first on BDEX.| BDEX
Programmatic advertisers function in an internet environment today that is both massive in scale and highly volatile in terms of regulation and tech disruption. When advertisers deploy campaigns today, they face a host of challenges in targeting audiences that could provide return on ad spend (ROAS). Platforms that advertisers could rely on in the past […] The post Why First-Party Data is the Antidote to the Internet of Bots appeared first on BDEX.| BDEX
The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past two years have significantly limited the tracking of mobile IDs and associated data, requiring user consent for tracking. As a result, data companies have been at risk of losing revenue, […] The post How Recent iOS Updates Are Driving Ad Fraud appeared first on BDEX.| BDEX
Leading Consumer Data Exchange Platform Bolsters Data Validation Measures for Enhanced Ad Performance and Targeting Precision June 01, 2023 09:00 AM Eastern Daylight Time MIAMI–(BUSINESS WIRE)–BDEX, the first and largest consumer data exchange platform (DXP) in the U.S., today announced updates to its latest identity graph capabilities designed to mitigate a recent surge in fraud […] The post BDEX Announces New Identity Graph Capabilities to Combat Rising Fraud Activity appeared first o...| BDEX
Back to school season is quickly approaching meaning that programmatic advertisers are already in the process of planning campaigns to engage with these audiences. Whether it be for K thru 12 or college students, Americans spend big money on their children and dependents during the back-to-school season, or start of the academic year in August […] The post Back-To-School Oriented Audiences Available in the BDEX Taxonomy appeared first on BDEX.| BDEX
