Brand Strategy is always a moving target and it doesn’t matter how many strategies you have in place, whether you’re big or small, new or established, the process always needs adjusting. Everyone wants to find the key to unlock that one idea that none of their competitors have. That one giant opportunity waiting in the […] The post The 6 Rules of Brand Strategy appeared first on Manraj Ubhi.| Manraj Ubhi
In a world that’s becoming increasingly digital, the customer experience of print advertising still has a massive role to play. User/customer experience has now become the main focus of improvement for any brand, which has meant that print has had to adapt quickly. Here are my top 3 ways of using print to create a […] The post Customer experience through Print Advertising in a Digital World appeared first on Manraj Ubhi.| Manraj Ubhi
Branding has come a long way over the years and rebranding would simply mean having a new logo on the visual elements of your business. These days though, branding means so much more! Rebranding is more than just a new logo. It’s the transformation process that redefines your organisation. Businesses who decide to dive into […] The post A new logo doesn’t mean you’ve rebranded appeared first on Manraj Ubhi.| Manraj Ubhi
We’re all familiar with what Apple’s logo looks like now, but it wasn’t always as simple as it looks today. It went from a complicated illustration in 1976 to the iconic symbol we all know and love today. Apple is arguably the most iconic brand in history and their logo is recognisable worldwide. Its simplicity makes […] The post The history of Apple’s logo appeared first on Manraj Ubhi.| Manraj Ubhi
Theres a running joke about "what not to say to graphic designers" and I came to experience these first hand. Here are a few of my favourites/hates. The post What not to say to your graphic designer appeared first on Manraj Ubhi.| Manraj Ubhi
When I was freelancing full-time I heard this term get thrown about. A lot. A term that some believe they know all about. That term is branding. It’s a step that every business has to take but it may not always be clear what is meant by it and what it exactly entails. As explained […] The post 3 Myths About Branding appeared first on Manraj Ubhi.| Manraj Ubhi
Consistent branding is something that every company needs to communicate with their customers. Whether you’re launching your own company or working in-house for another brand, consistency is what sets you apart from you competitors. Though branding has been around for a very long time, the digital era has become a force for advertising through social […] The post 6 tips for social media branding appeared first on Manraj Ubhi.| Manraj Ubhi
Naming your business can be one of the most exciting, yet daunting, tasks you come to do when you’re starting out. Some people are flooded with ideas whereas some have a complete mental block – I’m one of them! Just like our personal names are an introduction to other people, businesses are the same. You […] The post Coming up with a killer brand name appeared first on Manraj Ubhi.| Manraj Ubhi
Is there a difference in value of a £50 logo and a £50,000 logo? Do I really need to spend money on a professional that does the same job?| Manraj Ubhi
We’re born, we grow, we develop, we mature and in the end, we die. Just like the circle of life, businesses have stages of on their way to success.| Manraj Ubhi