Inclusive Marketing with Wilberline Previlon - Bigeye Agency
IN CLEAR FOCUS: Explore inclusive marketing with expert insights on cultural nuance, representation, and creating authentic connections with diverse groups.| Bigeye Agency
IN CLEAR FOCUS: John Gargiulo, founder and CEO of Airpost.ai, explores how AI is revolutionizing video ad creation for brands. With 400,000+ UGC clips and advanced computer vision, Airpost enables professional video ads at scale. John discusses the shift from static to dynamic content, maintaining authenticity in AI-generated ads, and why he believes AI agents … AI-Powered Video Ad Creation with John Gargiulo Read More » The post AI-Powered Video Ad Creation with John Gargiulo appeared fir...| Bigeye Agency
IN CLEAR FOCUS: Explore inclusive marketing with expert insights on cultural nuance, representation, and creating authentic connections with diverse groups.| Bigeye Agency
IN CLEAR FOCUS: Professor Mohamed Zaki of Cambridge University discusses his new book “Data-Driven Customer Experience Transformation.” Mohamed explores the shift from product-centric to customer-centric business models, distinguishing customer satisfaction from delight, and leveraging AI and data analytics to predict customer behavior. Mohamed also shares his insights on omnichannel experiences, personalization strategies, and real-world case … Data-Driven Customer Experience Transform...| Bigeye Agency
IN CLEAR FOCUS: Paul Johnson and Larry Aldrich discuss "What's Right with America," optimism in marketing, and countering fear-driven media narratives.| Bigeye Agency
IN CLEAR FOCUS: Recorded at Coverings 2025, North America’s largest tile and stone trade show, Seth Segura discusses Bigeye’s creative direction for the event branding. Interior designers Marc Thee and Carmina Ozeata explore innovative materials, sustainability trends, and evolving design approaches. Marc explains his “positive energy” tile collection, while Carmina highlights artisanal techniques. The conversation … Inside Coverings 2025 Read More » The post Inside Coverings 2025 ...| Bigeye Agency
IN CLEAR FOCUS: Peter Wilken, known as “the father of Brand DNA,” shares insights from his 30+ years of experience, working with iconic brands like Coca-Cola, BMW, and Disney. Peter explains his “Dim Sum Strategy” approach to brand building, the concept of “owning territory in the mind,” and the vital components of Brand DNA. He … Dim Sum Strategy with Peter Wilken Read More » The post Dim Sum Strategy with Peter Wilken appeared first on Bigeye Agency.| Bigeye Agency
Chris Peterson reveals how liberal and conservative worldviews shape brand preferences in today's polarized world, and how to effectively market to both groups.| Bigeye Agency
IN CLEAR FOCUS: Jean-Éric Pelet, author of “Consumer Behaviour: Understanding Consumers in a Digital Landscape,” explores technology’s impact on consumer psychology and decision-making. Jean-Éric shares insights on website color psychology, sensory marketing, and China’s advanced digital ecosystem. He also discusses emerging technologies, such as voice commerce and AR, and previews his new biometric hospitality project, … Consumer Behavior in a Digital Landscape with Jean-Éric P...| Bigeye Agency
Mādin's Nick Valenti reveals strategies behind sports marketing for San Diego FC and Formula One Las Vegas, using emotional storytelling and community-building.| Bigeye Agency
IN CLEAR FOCUS: Tom Woodnutt of Feeling Mutual discusses the evolution of online qualitative research. Tom explains how asynchronous methods yield authentic insights by allowing participants to share in real-world contexts without the social pressure of focus groups. He explores maintaining engagement, AI’s impact on research, and the “qual at scale” trend. While embracing AI … Online Qualitative Research with Tom Woodnutt Read More » The post Online Qualitative Research with Tom Woo...| Bigeye Agency
"Influencer Marketing Strategy" author Gordon Glenister discusses campaign tactics, success stories, and emerging trends in this dynamic marketing field.| Bigeye Agency
Geofencing advertising experts Barbara Wardell and Ernesto Cullari discuss GPS-based targeting, sharing insights on applications, benefits, and best practices.| Bigeye Agency
Dr. Sachiko Scheuing discusses her book, "How to Use Customer Data: Navigating GDPR, DPDI, and a Future with Marketing AI," sharing insights on data regulations.| Bigeye Agency
Researcher Jeanne Corrigan discusses the enduring popularity of focus groups, their use in brand strategy, technology's impact, and AI's role in qual analysis.| Bigeye Agency
Guest Priscilla McKinney discusses shifting mindsets from competition to collaboration in marketing. Learn more about her proven framework with real examples.| Bigeye Agency
