What is install referrer, how does it work, and why is it important to attribution? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is install fraud, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
Understand AOV and why it's important for sustainable growth. Learn how to increase customer spend, enhance product bundles, and improve profitability.| AppsFlyer
Customer acquisition cost (CAC) is a marketing metric that measures the total cost a business incurs to acquire a new customer. CAC takes into account all the resources and expenses associated with attracting a potential customer and converting them into a paying one. This includes: CAC is an important metric for eCommerce apps and businesses […] The post Customer acquisition cost (CAC) appeared first on AppsFlyer.| Mobile marketing glossary | AppsFlyer
Video content has taken center stage, capturing hearts (and clicks) everywhere. Statista reckons global digital video ad spending will grow by a hefty 6.04% a year between 2024 and 2028, by which point the market is expected to be worth a massive $241.9 billion. What’s fueling this surge? Mobile platforms. They’re expected to dominate, projected […] The post Post-roll ads appeared first on AppsFlyer.| Mobile marketing glossary | AppsFlyer
What is fractional attribution? Fractional attribution is a marketing attribution method used to assign credit for a conversion to multiple marketing touchpoints — across the whole user journey, not just one key moment. Instead of focusing solely on one point of contact (like a last-click attribution model), it distributes the credit among every interaction a […] The post Fractional attribution appeared first on AppsFlyer.| Mobile marketing glossary | AppsFlyer
What is frequency capping? Frequency capping is an online advertising technique that controls how often a single user sees an ad. It balances ad exposure with audience engagement. With frequency limits, you avoid annoying your audience, protect engagement, preserve brand perception, and prevent wasted ad spend. Caps ensure ads remain fresh and relevant, reaching new […] The post Frequency capping appeared first on AppsFlyer.| Mobile marketing glossary | AppsFlyer
What is the Apple Privacy Manifest? Apple requires every app in its App Store to have a Privacy Manifest. This is a file that must be added to the app’s code, setting out the type of data it collects and the reasons for the collection. Xcode summarizes these files into a report, then the information […] The post Apple Privacy Manifest appeared first on AppsFlyer.| Mobile marketing glossary | AppsFlyer
What is an ad click? An ad click happens when someone interacts with an online ad — whether it’s a banner, button, or video — by clicking on it (or tapping, on a mobile device). This click typically redirects the user to an app store page, a landing page, or a website with more info […] The post Ad click appeared first on AppsFlyer.| Mobile marketing glossary | AppsFlyer
What is data-driven attribution? Data-driven attribution is a smart way to figure out the impact of different marketing touchpoints along the user journey. Unlike traditional attribution models that stick to rigid rules, like giving credit only to the first or last interaction, data-driven attribution looks at the big picture. It considers every interaction a user […] The post Data-driven attribution appeared first on AppsFlyer.| Mobile marketing glossary | AppsFlyer
Learn about what is video completion rate (vcr), how to calculate it, why its an important metric, and how to improve your video conversion rates.| AppsFlyer
What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.| AppsFlyer
What is the limit ad tracking feature, and how can it be used maliciously? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is mobile ad fraud, and what fraud techniques are prevalent nowadays? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is owned media, and what are the main benefits of using it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What are loyal users, and what should you be aware of when it comes to app marketing? Learn more in our mobile marketing glossary.| AppsFlyer
What is ARPPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
Learn all you need to know about deep linking - Why are mobile deep links important for app marketers & how do you set up deep links for your app.| AppsFlyer
What is a device ID, what types are there, and why does it matter? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
How does programmatic guaranteed works? Learn about the benefits for publishers & advertisers and compare it vs PMP and vs preferred deals.| AppsFlyer
What is ASO, and why is it important to your app's success? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is an ad server, how does it work, and how to choose the right one? Find out in our mobile marketing glossary.| AppsFlyer
What is earned media? Why is it important for marketers to use it, and what are some best practices for success? Find out inside.| AppsFlyer
What are in-app events, and why are they essential for your app marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is deferred deep linking, and how is it different from deep linking? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is an active user, how should you measure it and what benefits does it offer? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is eCPM, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.| AppsFlyer
What is a supply-side platform, what benefits does it offer and how should you choose one? Read everything you need to know inside.| AppsFlyer
What is real-time bidding, how does it work, and what are its pros and cons? Find out everything you need to know in our mobile marketing glossary.| AppsFlyer
What is a private marketplace (PMP) and how does it work? Learn everything you need to know about PMP in AppsFlyer mobile marketing glossary.| AppsFlyer
Learn all you need to know about OTT including different monetization models, OTT advertising benefits & what the future looks like for over-the-top.| AppsFlyer
What is a demand-side platform, what benefits does it offer and how should you choose one? Read everything you need to know inside.| AppsFlyer
What is CPM and why is it important? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is the role of an ad publisher in the programmatic advertising ecosystem? Learn everything you need to know in our marketing glossary.| AppsFlyer
Learn all you need to know about ad impressions: Their different types, how they work, key metrics, and how advertisers & publishers use them.| AppsFlyer
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.| AppsFlyer
What are in-app notifications and why are they important? Learn about the different types and best practices in AppsFlyer mobile marketing glossary.| AppsFlyer
Why is ad spend important and what are the different ways to calculate it? Learn everything you need to know inside.| AppsFlyer
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.| AppsFlyer
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.| AppsFlyer
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is app stickiness, how should you measure it, and how can you improve it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
Learn about time decay attribution and how it compares to other attribution models. What are the benefits, drawbacks and when should it be used?| AppsFlyer
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.| AppsFlyer
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.| AppsFlyer
How does an ad network work and what are its benefits? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is CTR? Learn about the click-through rate formula, how it works, its difference from other marketing metrics, and understand how to improve it.| AppsFlyer
How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.| AppsFlyer
How do you calculate a conversion rate? Read about the top factors that impact it and our tips for boost & improvement (+ what mistakes to avoid).| AppsFlyer
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.| AppsFlyer
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.| AppsFlyer
What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.| AppsFlyer
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
How does MMM work? Read about the measurement elements, advantages & disadvantages, and learn the 4 phases of media mix modeling.| AppsFlyer
What is ARPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.| AppsFlyer