Whether you’re attending TwitchCon for the first time or returning, TwitchCon 2024 in San Diego is set to be an action-packed weekend filled with gaming, entertainment, and community-building. From September 20-22, streamers, fans, and brands will gather at the San Diego Convention Center for three days of panels, gaming competitions, meet-and-greets, and exciting after-hours events. This guide covers everything you... Read more » The post ION’s Guide to TwitchCon 2024 appeared firs...| [ION]
The panel “Game Change: The New Rules of Brand Engagement” at SXSW 2025 brought together marketing leaders to discuss how brands are rewriting their playbooks for the digital, socially-driven era. Moderated by Digiday’s Kristina Monllos, the panel featured Han Wen, Chief Digital Marketing Officer for L’Oréal USA, and Josh Feldman, Chief Marketing Officer for NBCUniversal’s Advertising & Partnerships division. Throughout the conversation,... Read more » The post ‘Game Chan...| [ION]
Fandom dominated last week’s vibey Street Fighter 6 launch event at Academy LA. With cosplayers in fight mode, a 2v2 street art battle thanks to Secret Walls and multiple arcade cabinets giving attendees their first chance to play Street Fighter 6, the community showed up in a big way. We even had a special appearance... Read more » The post Street Fighter 6 Launch Event appeared first on [ION].| [ION]
We pulled out all the stops with our latest influencer discovery and creative ideation project for Activision and Call of Duty Warzone Mobile, creating collaborative spots with luminaries like Mike Tyson, Deebo Samuel, Nyjah Huston, Rayna Vallandingham, Tiesto, Austin Ware, and Chef Rush. Thanks to Activision for their support throughout the campaign and dedication to best-in-class... Read more » The post Call of Duty Warzone Mobile (Activision) appeared first on [ION].| [ION]
Senior Manager, with over 16+ years of experience in the entertainment and marketing industries for clients like EA, Ubisoft, Wendy’s, Bumble, Jose Cuervo, CAPCOM, Turtle Beach, and Amazon Fire TV. He successfully crafted and executed a launch party for the release of Street Fighter 6 in just 6 weeks thanks to his expertise in influencer... Read more » The post Matthew Grimalda appeared first on [ION].| [ION]
“As a video game fan, I’ve always admired ‘Fortnite’s’ incredible universe. This partnership offered us the opportunity to create something unique – an immersive experience my fans would love, while sharing my music with an audience that may not be familiar with me.” – Karol G Fortnite officially entered ‘Bichota Season’ last year for Fortnite... Read more » The post Karol G x Fortnite Festival Teaser Trailer appeared first on [ION].| [ION]
Netflix Games captured the attention of the game industry’s biggest names—as well as a record-breaking 154 million people live streaming the event from home—during The Game Awards with a unique segment takeover featuring The Front Man, the imposing masked overseer from Netflix’s Squid Game series. The reason? To announce the launch of Squid Game: Unleashed, a party royale mobile game... Read more » The post Influencers Take Center Stage in Ayzenberg’s Squid Game: Unleashed Cam...| [ION]
Sr. Manager with 4+ years experience managing influencer campaigns for top tech and gaming clients like Intel, Bethesda, NetEase, and Universal Destinations. She excels at fostering cross-functional collaboration with a process-forward and people-centric approach, ensuring campaigns align seamlessly with brand goals. She managed Intel’s influencer efforts on-site at the Paris Olympic Games 2024. Favorite Epic... Read more » The post Kachina Xu appeared first on [ION].| [ION]
Relationships are everything. From my clients and partners to the people I work with every day, my world revolves around relationships – and making the most out of each and every one. I firmly believe in order to understand business, you first have to understand people. The post James Kim appeared first on [ION].| [ION]
“Measurement is fabulous. Unless you’re busy measuring what’s easy to measure as opposed to what’s important.” – Seth Godin The post Jocelyn Harjes appeared first on [ION].| [ION]