YES — And Here’s Why It’s Non-Negotiable If you’re thinking about franchising your business, there’s one golden rule you can’t afford to ignore: your franchisees must use your logo — and they have to use it correctly. Your logo is more than just a design — it’s the face of your brand, the symbol of […] The post Should Franchisees Be Allowed to Use Your Logo? appeared first on Stellen Design.| Stellen Design
If you’re running a restaurant, you already know your menu is more than just a list of dishes—it’s one of your most powerful sales tools. But many restaurant owners don’t realize how much menu design (not just what’s on it, but how it’s presented) directly impacts guest spending. Here are some proven menu design tips […] The post Menu Design Tips That Actually Increase Spend Per Head appeared first on Stellen Design.| Stellen Design
In business, it’s easy to get caught up in talking about ourselves. But the real magic happens when we position our customers as the heroes of their own stories, and our business as their trusted guide. Think about it: every great story has a hero facing a challenge. Your customer is that hero, striving for […] The post Make Your Customer the Hero of Your Story appeared first on Stellen Design.| Stellen Design
We’ve all been there. You have a great product or service, you’ve meticulously crafted your marketing materials, and yet… the sales just aren’t where you want them to be. What’s missing? The answer might surprise you: you’re selling the wrong thing. The Product Paradox Let’s cut to the chase: people don’t buy products or […] The post Stop Selling Products, Start Selling Feelings: The Airbnb Secret to Success appeared first on Stellen Design.| Stellen Design
In the franchise world, brand consistency is king. And at the heart of that consistency? Your logo. A strong, recognizable logo is the cornerstone of your brand identity, instantly communicating who you are and what you offer. But what makes a good logo? What makes a great logo for franchises? It’s not just about aesthetics; it’s […] The post Best Logos for Franchise Businesses: Keeping it Consistent Across the Board appeared first on Stellen Design.| Stellen Design
I Want to Franchise My Business, What Do I Do? Crafting a Franchise-Ready Brand The dream of seeing your business replicated across cities and states, even countries, is exhilarating. Franchising offers this potential, but it also demands a brand that’s not only robust but primed for expansion. It’s more than operational readiness (although that is […] The post I Want to Franchise My Business, What Do I Do? appeared first on Stellen Design.| Stellen Design
Have you ever felt unable to make the most simple of decisions? Like when you are hungry and go on DoorDash to order food and just get overwhelmed you can’t pick anything so you grab a bag of chips from the kitchen instead? There is a name for that, it’s called decision paralysis. It’s when […] The post Why Brand Matters: Decision Paralysis appeared first on Stellen Design.| Stellen Design
What is a logo system? The last thing I like doing is making my clients feel inadequate by using words like “logo system,” but this is more than a buzzword and is something every business owner should be aware of, so let’s dive in and learn what a logo system is! A logo system is […] The post What is a logo system? appeared first on Stellen Design.| Stellen Design
Consistency is key when it comes to why brand matters. We have been talking about why brand matters more than ever in today’s world, we have covered decision paralysis, decision fatigue, brand loyalty and now I want to touch base on the importance of consistency. In order to combat decision fatigue and decision paralysis you […] The post Why Brand Matters: Brand Consistency appeared first on Stellen Design.| Stellen Design
What is brand loyalty? One of the most important factors in why brand matters is Brand Loyalty. If you have been following our “Why Brand Matters” article series you are already familiar with how brand impacts people’s decisions making. Building brand loyalty is a sure fire way to secure your space in the hearts and […] The post Why brand matters: Brand Loyalty appeared first on Stellen Design.| Stellen Design