Understanding the factors influencing shopper selectivity helps prioritize on-pack communication and build brand loyalty. Shopper selectivity refers to how discriminating… The post Shopper selectivity in CPG branding and loyalty first appeared on Insights & Appetites.| Insights & Appetites
In the complex environment of CPG pet food, the variety pack is expected yet incredibly challenging for consumers to shop.… The post How to design for variety packs in CPG pet food packaging first appeared on Insights & Appetites.| Insights & Appetites
In problem-solving for CPG food brand strategy, context is critical. Social listening can provide an unfiltered view of consumer perceptions.… The post CPG food brand builders: How to apply social listening to your brand strategy process first appeared on Insights & Appetites.| Insights & Appetites
With the onslaught of social media came “social listening” – monitoring online conversations to understand brand performance and consumer engagement.… The post Social listening for CPG food brand building: where to look and what to look for first appeared on Insights & Appetites.| Insights & Appetites
For any CPG brand in the food space, making an impact on consumers in the grocery aisle is no easy… The post CPG brand building: The power of words on food packaging first appeared on Insights & Appetites.| Insights & Appetites
Launching a new CPG food brand? Naming takes work, but following a few principles, it can be successful. Thousands of… The post What’s in a good brand name? first appeared on Insights & Appetites.| Insights & Appetites
When launching a new CPG food brand, choosing the appropriate brand architecture gives your portfolio room for growth while creating… The post Brand architecture considerations when building a new CPG food brand first appeared on Insights & Appetites.| Insights & Appetites
Breaking down the two most widely-used theories for understanding human psychology and what they mean for brand building. Many agencies’… The post Using human psychology for successful CPG food branding first appeared on Insights & Appetites.| Insights & Appetites
The way to approach research when undergoing a CPG brand refresh differs from when launching a new food product or… The post Why (and how) to use research in your CPG food brand refresh first appeared on Insights & Appetites.| Insights & Appetites
From taste appeal to all-natural ingredients, implications of color have been ingrained in consumer perceptions at-shelf. In this article, we… The post The significance of color in CPG food package design first appeared on Insights & Appetites.| Insights & Appetites