Good news: To be a great leader, you don’t need innate charisma, a larger-than-life personality, or to channel your inner Steve Jobs. According to renowned leadership expert Zach Mercurio, Ph.D.| Simon Sinek
Explore the latest news and stories from Simon Sinek and The Optimism Company.| Simon Sinek
Want to be a leader who makes their team feel seen and valued? Use this phrase often and honestly.| Simon Sinek
Simon will challenge your team to bond and learn together, guiding them through the incredible advantages of adopting an Infinite Mindset and applying those insights to your business. By the end of…| Simon Sinek
Join Will Guidara, bestselling author and former co-owner of the World’s Best Restaurant in 2017, Eleven Madison Park, as he helps your team build a thriving culture. Guidara will share invaluable…| Simon Sinek
The expanded edition of Leaders Eat Last includes “A Practical Guide to Leading Millennials,” in which Simon offers actionable steps for leaders, millennials themselves, and parents to combat and…| Simon Sinek
Simon Sinek uses a model called the Golden Circle to explain how legendary leaders like Steve Jobs, Martin Luther King Jr., and the Wright brothers were able to inspire, rather than manipulate…| Simon Sinek
The website from which you got to this page is protected by Cloudflare. Email addresses on that page have been hidden in order to keep them from being accessed by malicious bots. You must enable Javascript in your browser in order to decode the e-mail address.| simonsinek.com
A story about a ceramic cup, and why real leadership isn’t about the perks, but about how you serve when they’re gone.| Simon Sinek
Picture walking into a project kickoff meeting where everyone is polite, slightly guarded, and waiting for someone else to break the ice. Or imagine starting a new role where your team is watching to see if you’ll pretend to know everything or admit what you don’t. These moments happen daily in organizations everywhere, yet most […]| Simon Sinek
Survey data uncovers the unseen struggles of middle managers—from burnout to lost confidence—and why companies risk losing their core leaders.| Simon Sinek
Discover Simon’s insights on the 5 key differences between managers and leaders—from how they share information to how they handle tough conversations.| Simon Sinek
Leadership researcher Zach Mercurio, Ph.D., reveals why remembering even the smallest details about your team beats trust falls every time.| Simon Sinek
There’s a story I love to tell about leadership, but it doesn’t start with a CEO or a general. It starts with someone you’ve probably never heard of—the person who holds the elevator when your hands are full, who notices when you’re struggling and quietly asks, “Are you okay?” The person who makes the coffee […]| Simon Sinek
57% of middle managers lack 3 critical skills—communication, hybrid leadership, and emotional intelligence. Here’s how organizations can help.| Simon Sinek
Unlock your leadership potential with Simon Sinek’s Optimism Library—on-demand courses to grow your career, build trust, and lead with purpose.| Simon Sinek
Avoid career missteps: 7 common phrases Gen-Z employees should rethink before saying to their boss—plus smarter ways to communicate at work.| Simon Sinek
Discover the single best way to be a more assertive leader by mastering the art of understanding and articulating both sides of every important issue.| Simon Sinek
Simon Sinek explores how anyone can learn to do something completely new—whether by choice or necessity—and why the ability to adapt is already within us all.| Simon Sinek
Discover 12 phrases that destroy workplace trust and what to say instead to build stronger professional relationships.| Simon Sinek
Join Simon Sinek’s team in launching the Acronym Cemetery. Submit your most hated corporate acronyms and help make workplace communication actually make sense.| Simon Sinek
Stuck with no clear promotion path? Learn how to ask for clarity and grow your career—even in companies with zero advancement structure.| Simon Sinek
Discover how to make your work visible to your boss without bragging by focusing on their success and using smart communication strategies.| Simon Sinek
Someone took credit for your idea? Here’s Simon’s approach to handle it—spot patterns, address privately with clarity, and reclaim your contributions.| Simon Sinek
Overwhelmed by your to-do list? Learn how to talk to your boss about priorities—taking ownership, staying strategic, and getting the support you need.| Simon Sinek
Simon Sinek uses a model called the Golden Circle to explain how legendary leaders like Steve Jobs, Martin Luther King Jr., and the Wright brothers were able to inspire, rather than manipulate…| Simon Sinek
Discover the power of purpose with “Start with Why” Book. Learn how great leaders and organizations inspire action and create a lasting impact| Simon Sinek