How To Do Keyword Research Using Semrush and Google Sheets - LAZARINA STOY.
Learn how to do keyword research with Semrush. Find question-type keywords via a REGEX match filter. Step-by-step beginner-friendly tutorial.| LAZARINA STOY.
Learn how to do keyword research with Semrush. Find question-type keywords via a REGEX match filter. Step-by-step beginner-friendly tutorial.| LAZARINA STOY.
If you want to learn from Lazarina Stoy there are several ways to do so:| LAZARINA STOY.
With the rise of interest in AI as a technology that can help make our jobs easier as marketers, and the recent surge in generative AI technology, there’s never been…| LAZARINA STOY.
Unlock the power of SEO with our comprehensive collection of free Google Sheets templates designed specifically for search engine optimization and marketing| LAZARINA STOY.
Website planning is complex and it can get quite messy and we, SEOs, are often involved in this process. The trouble is that we are involved as secondary or| LAZARINA STOY.
We talk about PolyFuzz, string matching, and fuzzy matching, its numerous applications in the world of SEO, its limitations and pitfalls, and how to get started with it regardless of your coding experience| LAZARINA STOY.
IndexNow is a website protocol, designed and maintained by Microsoft Bing in collaboration with Yandex, that enables website owners to instantly notify search engines (including Google, Bing, and others) about changes they make to their website. Learn how to use it with Python.| LAZARINA STOY.
This is a beginner's guide for ML for SEOs, aimed at breaking down the challenges that hold us back from experimenting, the breakdown of ML's main characteristics to understand how to implement it , and the ways we can embed advanced technology into our routines.| LAZARINA STOY.
If you want a quick and dirty way to programmatically meta descriptions at scale using Python, this is the tutorial for you. Step-by-step process included.| LAZARINA STOY.
Discover the power of search intent and its impact on content creation. Learn how understanding the underlying goals and motivations behind user search queries can revolutionize your SEO strategy.| LAZARINA STOY.
An in-depth review of the techniques that can be used for performing topic modeling on short-form text. Short-form text is typically user-generated, defined by lack of structure, presence of noise, and lack of context, causing difficulty for machine learning modeling.| LAZARINA STOY.
In this post, I break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience.| LAZARINA STOY.
Lazarina Stoy is an SEO Consultant, specializing in technical SEO and data analytics. By using data to inform strategy, she helps sites grow organically and consistently.| LAZARINA STOY.
Google Data Studio. We will also touch upon how a Case statement formula can be used for basic data filtering, as well as advanced calculations when combined with different conditions.| LAZARINA STOY.
Ultimate Guide to Data Storytelling, an Essential Skill for Digital Marketing and Data Consultant (Part 2) - Practical Ways to implement Data Storytelling in your day-to-day| LAZARINA STOY.
Learn how to integrate Nightwatch API with Google Sheets via a Google Script. Visualise the data in Data Studio seamlessly.| LAZARINA STOY.
The Data Studio Dashboard consists of several different sections: Coverage Overview, Mobile Usability Issues, Rich Result Snippet Issues, Google Status, Crawling, Canonical Tags, which will help you answer a ton of questions about the sites you are reporting on.| LAZARINA STOY.
The first step to visualizing and organizing your data in Data Studio is to connect to the Hubspot data source. There are five different ways to do this.| LAZARINA STOY.
Data storytelling mistakes are something all analysts or consultants will make at some point in their reporting journey. Learn from mine, and avoid these pitfalls.| LAZARINA STOY.
Discover Google Sheets formulas for SEO keyword research and content analysis. This continuously updated guide offers innovative strategies for categorizing and understanding large datasets, enhancing your SEO efforts with efficient data organization and insightful analysis.| LAZARINA STOY.
With the rise of generative AI, programmatic SEO is becoming more and more misunderstood. In the following guide, I will:| LAZARINA STOY.
Unlike rule-based automation which follows predefined paths, AI powered is designed for environments requiring nuanced decision-making. Understand all differences and how to use each in context.| LAZARINA STOY.
Improve your YouTube SEO by implementing systems for enhancing your channel and videos. *FREE CHECKLIST INCLUDED* Learn how keyword research, smart title and description usage, and monitoring vital metrics can boost your video's visibility and engagement, ensuring your content reaches its target audience and drives growth.| LAZARINA STOY.
Follow along this step-by-step guide on conducting a YouTube SEO Audit, covering aspects like competitor analysis, channel and video performance analysis, and content strategy.| LAZARINA STOY.
In the world of data visualisation, Looker Studio stands out as a powerful tool for creating interactive reports and dashboards. But what really takes your| LAZARINA STOY.
Ever found yourself scratching your head trying to remember why there was a spike in your data last quarter? Custom event annotations in Looker Studio are| LAZARINA STOY.
Google has a great tracker table of all of the core algorithm updates they have released to the algorithm for search over the past two years, which is| LAZARINA STOY.
Entity analysis is a Machine Learning method that is frequently talked about, but not yet widely used in digital marketing and SEO, despite its many| LAZARINA STOY.
Sentiment analysis is a Machine Learning method that is not yet widely used in digital marketing and SEO, despite its many benefits for organizations and| LAZARINA STOY.
If you want to follow along by re-creating the analysis and visualizations, see this deck and get your copy the Looker Studio template| LAZARINA STOY.
Supercharge your keyword research process by incorporating search intent. Download the Search Intent Keyword Classification Data Studio Dashboard.| LAZARINA STOY.
