We just spent close to 6 figures making some new ads, and it's not for the reasons you think.| Undisruptable
Why you should calm down with your emails. And why customer satisfaction surveys are the new spam. Top 10 things to consider when you're writing emails.| Undisruptable
A book that captures the confusion and lack of confidence that is normal in new business owners. Which doesn’t mean you’re not good.| Undisruptable
We had an exciting milestone recently. We got there by having entirely the wrong plan from day one.| Undisruptable
Lessons from Shoes of Prey: maybe you should keep your business smaller and sustainable rather than chasing growth and VC cash.| Undisruptable
A random airport chat with a sight-impaired guy made my whole week better, and reminded me of my worst-ever book review.| Undisruptable
Articles, Most Popular | Undisruptable
Business advice for people who don't usually read business advice. Entrepreneur and writer Ian Whitworth delivers humor, wisdom and proven business tips.| Undisruptable
Losing your industry association leaves a big hole. We got a lot of commercial value out of it. Sometimes expecting ASAP ROI is counterproductive.| Undisruptable
No-one starts their career aiming to be a cheapskate exploitative boss that nobody likes. It all comes down to one career decision.| Undisruptable
Primitive audio version this week, live from my bungalow. Listen direct on Spotify. Ten days of surging adrenaline thrills It’s a 52-hour expedition from Sydney to Monkeys Surf Resort, on Telo Island off the coast of North Sumatra. Two flights with an airport hotel night in between, then a pitchy 17-hour overnight boat […]| Undisruptable
Slop is the new spam. We're about to drown in a sea of synthetic garbage, and it will affect your brand and you personally.| Undisruptable
Greg Hahn's wife knew the right decision for his next big move before he did. Just by his vocal tone during calls. Sometimes the people around us know us better than we do.| Undisruptable
Why touch-screen ordering makes bros buy extra burgers, yet also makes McDonalds stores dirty.| Undisruptable
Please stop writing about how good you feel after giving up alcohol. Nobody cares. This week: why alcohol is good and makes my life better.| Undisruptable
Here’s a way to make your work life easier and save time. Stop your futile efforts to bend people’s essential nature to your corporate will.| Undisruptable
Sure, analyse your target market. It’s more fun though, in a villainous kind of way, to think of which customers you don’t want to work with.| Undisruptable
Customers don't think through buying anywhere near as much as you do. For most, it's a low-involvement process and basic awareness is enough.| Undisruptable
A terrible tale of what happened to a serial shout-evader at industry events. And what it means for your own personal brand.| Undisruptable
Then there are expenses that just suck, bring you zero benefit or joy, and raise your blood pressure every time you pay.| Undisruptable
Don't be a product that people only buy once. How to make marketing a force for honesty and profitability in your business instead.| Undisruptable
You have lots of competitors you've never heard of. If you can understand why, your clients will view you as a valued strategic partner.| Undisruptable
Self-praise will get you nowhere in marketing, because everyone else is always talking up how premium, leading and renowned they are.| Undisruptable
[vc_row][vc_column width=”1/1″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text][/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text] Free e-book & weekly email story 20 ESSENTIAL TIPS FOR STARTING YOUR OWN BUSINESS If you like the blog stories, get ’em emailed every Tuesday. And get the e-book, which has a bunch of ideas you won’t find elsewhere. Ideas and strategies we used to build a national business that […]| Undisruptable
Articles | Undisruptable
Buyer interest is a precious thing, don’t make them wait. The first to get the client a quote sets the tone of the whole conversation.| Undisruptable
I know it's hard but it's worth changing banks. For better rates, but also to punish people who treated you like peasants.| Undisruptable
The whole Solopreneur pitch reminds me of Amway spruikers early in my career. Are either of them a pyramid scheme?| Undisruptable
People want business to be more complicated than it is. Success is just remembering to get the basics right.| Undisruptable
Lovely to win the MEA Outstanding Contribution Award. Awards aside, there are long-term karmic and commercial benefits in helping your industry| Undisruptable
Men can spend their whole working life going to meetings without much thought. Women have to do the same job PLUS learn CIA defence methods.| Undisruptable
Email and phone calls don't work now. Trust will become a precious currency as we’re all overwhelmed by a tsunami of fake everything.| Undisruptable
Tetsuya's willingness to share his knowledge was a far greater inspiration to me than any regular business person I ever met.| Undisruptable
Unless you're making money, all the missions, purpose, morals and so on mean nothing because you can't deliver on them. They're just words.| Undisruptable
The Aperol Spritz dominates its field to a level that would make Microsoft or Coke weep with envy. It's a classic lesson in herd behaviour.| Undisruptable
Work-hack guys bring an arrogant disregard for other people’s skills. Everyone else’s job looks easy until you try it. Do the work.| Undisruptable
What are the enduring lessons from having our businesses shut down four years ago?| Undisruptable
