Customer value skills training for high tech product management, product marketing, and pre-sales demos. Learn how to grow your products and your career.| Product Management University
The Customer Outcome Framework is a simpler approach for bringing quantifiable strategic value to the customer versus the typical customer problems approach.| Product Management University
The definition of product management has been changing and evolving over the past 10 years and I’m not sure it’s for the better. I make it a regular habit to have conversations with product management directors and VPs. Most of them are not our customers. It keeps me current on the landscape of the product […]| Product Management University
Here’s a simple three-step approach for your product demos that will help you sell solutions versus products. It’ll make differentiation easier and improve your sales win rates. In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented […]| Product Management University
The customer account roadmap as the perfect blend of account strategy, execution tactics, and a metrics dashboard. Here are 5 steps to create one.| Product Management University
No matter what role you play—product management, product marketing, sales, customer onboarding, or account management—if your starting point isn’t quantifiable customer value, fuhgeddaboudit! Nothing else matters. Period. End of story. I know firsthand how easy it is to get caught up in your own goals—corporate goals, sales targets, marketing KPIs, retention quotas. Before you know […]| Product Management University
The biggest reason product manager demos need to be great has a lot more to do with internal stakeholders than any other audience. Here are the top 3 reasons.| Product Management University
If you want to make your products easier to buy, do these 3 things to make it easier for sales to sell them.| Product Management University
Successful sales demos - use this jobs dashboard to show users how you’re going to make them better at their job in ways that have strategic value to their organization.| Product Management University
Product marketing courses for high tech in B2B & B2B2C. Learn how to make your products easier to sell so they're easier to buy. Get B2B Certified.| Product Management University
AI is changing how product managers learn. It's like smart text editors changing how grade schoolers now learn spelling and grammar.| Product Management University
Portfolio positioning is the key to making product positioning more strategic, plus it gives sales and marketing a simpler and more differentiating story.| Product Management University
The AI fueled product manager is the best version of yourself and gives product leaders a team with stronger market savvy that operates more strategically.| Product Management University
Use this Product Strategy Framework to create product strategies that stick because they're data-driven and built on a foundation of customer value.| Product Management University
The Solutions Value Chain: A Framework for Strategic Customer Value| Product Management University
AI is Changing How Product Managers Learn – For the Better| Product Management University
Product management courses for high tech. Learn how to make users better at their job in ways that have strategic value. Product Management Certification.| Product Management University
Customer Success Courses for high technology companies. Learn value skills and lead customers strategically instead of reacting tactically.| Product Management University
The Product Strategy Framework for B2B makes it easier for organizations to hit their financial, strategic and product goals with fewer stops and starts.| Product Management University
Your user stories are killing product usability because they're missing two critical components. Those missing components are also complicating product design.| Product Management University
Here's how to use generative AI for market research. It's the equivalent of a fulltime intern that requires a lot less training.| Product Management University
The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization down.| Product Management University
For all you product managers, here’s something that’ll help you energize stakeholders and prepare a value-based 2025 product strategy. It's free!| Product Management University
The Solutions Value Chain: A Framework for Strategic Customer Value| Product Management University
Presales product demo courses and certification. Unique value skills that make the presenter the one thing that differentiates you most.| Product Management University
There are two things to consider when it comes to being more strategic in your customer discovery. One of them is obvious and the other is rarely if ever discussed.| Product Management University
Why Customer Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix!| Product Management University
If you want to get promoted in product management, this webinar gives you 5 tips that'll boost your odds for any role and 3 non management roles to pursue too.| Product Management University
How To Make Generative AI Your Full-Time Market Research Intern| Product Management University
I learned a lot about product positioning long before I ever stepped into a product marketing role. It took me a minute to figure out what I was doing wrong.| Product Management University
Product Management Framework that combines the best of the best practices, fine tunes them for B2B and makes them simple to adopt and integrate into your daily work streams.| Product Management University
Stakeholder alignment one of the most stressful challenges every product manager deals with. It begs the question, are we going about it all the wrong way?| Product Management University
If I were building a product marketing organization from the ground up, this is how it would make our products the envy of the market.| Product Management University
The biggest mistake companies make with customer advisory boards is they spend too much time validating their own plans and priorities.| Product Management University
Not all product management outcomes are created equal. Here’s a look at the good, the bad and the ugly, and an easy fix.| Product Management University
How to do strategic account planning. 5 steps to help customers define success in measurable terms and lead them to it.| Product Management University
There are countless tips and tricks that make for great presales demos. But there’s one foundational tactic that’ll set you up to crush your demos and further| Product Management University
If you're going to create a predictable revenue plan with sales, here are 5 steps product marketing can follow to make it happen.| Product Management University
