Higher ed marketing is changing faster than ever. From generative AI to shifting student expectations, higher ed marketing in 2025 is a whole new game. And institutions that fail to adapt risk falling behind. The past few years have brought seismic shifts to the way colleges and universities connect with prospective students. From AI-driven search […] The post 5 Ways Higher Ed Marketing Is Evolving in 2025 & Beyond appeared first on Collegis Education.| Collegis Education
For decades, the term “traditional student” referred to an 18–22-year-old, full-time student living on campus and largely unencumbered by adult responsibilities. That definition may have been true in the past, but today, it’s holding institutions back. Across the country, Gen Z students increasingly look like their older counterparts in how they approach higher education. They’re […] The post The End of the Traditional Student Era: Higher Ed’s New Enrollment Reality appeared f...| Collegis Education
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Maximizing Reach Without Raising Spend After launching the new omnichannel strategy in September 2024, Saint Francis University saw immediate gains: By aligning creative, strategy, and media under a single narrative, SFU reclaimed share of voice — and did it without asking for more budget. The Takeaway: Coordinated Campaigns Drive Measurable Growth This case underscores the […] The post Saint Francis University Omnichannel Marketing [Case Study] appeared first on Collegis Education.| Collegis Education
Imagine a prospective student asking an AI, “Which colleges offer the best online MBA for working parents?” Instead of matching keywords, the AI delivers an answer drawn from credible, connected content that blends facts, context, and intent to guide the decision. For higher ed leaders, this represents a major shift. Institutions that adapt will earn […] The post The New Higher Ed SEO Playbook: Content Ecosystems for the AI Era appeared first on Collegis Education.| Collegis Education
Discover how data, tech, and talent converge to drive measurable impact in higher ed—from enrollment to retention and beyond.| Collegis Education
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More than your average higher education consulting company, see how Collegis activates data, technology, and talent to help achieve institutional goals.| Collegis Education
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If you’re a university leader today, you’re juggling a lot: enrollment challenges, tightening budgets, shifting student expectations, and the rise of non-traditional competitors. Amid all this, one asset might not be getting the attention it deserves — your university’s brand. No, not just your logo or tagline. We’re talking about brand equity — the value […] The post Reputation Is Revenue: Why Brand Equity Matters in Higher Ed appeared first on Collegis Education.| Collegis Education
Heraclitus once said, “The only certainty in life is change.” I don’t often quote ancient philosophers, but that line feels especially true in the context of higher education.” We hear a lot about change and change management in higher ed, but we don’t hear enough about how to successfully navigate it and use it as […] The post Change Management in Higher Ed Isn’t a One-Off, It’s a Leadership Discipline appeared first on Collegis Education.| Collegis Education
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AI in higher education can't succeed without clean data. Learn why a strong foundation is key to unlocking AI’s full potential.| Collegis Education
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Strengthen your graduate student pipeline with data-driven strategies that meet student needs and enrollment expectations. Find it all in our infographic.| Collegis Education