Re: Design/Growth Podcast – Researching User Experiences for Business Growth - Relevant Insights
Research can help create user experiences to support business growth, but it needs go beyond product experiencies.| Relevant Insights
Relevant Insights' articles and videos about market research and UX research that will help you be a better researcher and decision maker.| Relevant Insights
Research can help create user experiences to support business growth, but it needs go beyond product experiencies.| Relevant Insights
Knowing the difference between product and positioning concept testing is important to determine whether to test features or benefits.| Relevant Insights
Conjoint analysis is the best research approach available to price research as it can mimic decision making situations in a realistic way.| Relevant Insights
The Rise of UX panel discusses the relationship between market research and UX research, and their similarities and differences.| Relevant Insights
The Van Westendorp Price Sensitivity Meter is often used for its simplicity, but it has many flaws, and its output can be confusing.| Relevant Insights
Experience management requires integrated research groups, diverse teams, and business outcomes supported by research.| Relevant Insights
Using focus groups is not always appropriate. Use focus groups not to draw conclusions, but to understand the conclusions drawn.| Relevant Insights
Segmentation research allows companies to find profitable target segments. Some conditions are needed to make segmentations actionable.| Relevant Insights
Market research and UX research integration is needed for better customer/user understanding and business outcomes.| Relevant Insights
