Affiliate Summit is one of the oldest and largest conference events in the affiliate marketing industry. The first one that AM Navigator attended took place in Miami in July of 2007. Since then, we've been to twenty-seven Affiliate Summits, and I've personally taught affiliate program management insights at 25 of the 27. Over the past 15 years, in the United…| Affiliate Marketing Blog by Geno Prussakov
The fundamental difference between Multi-Level Marketing (or MLM) and Affiliate Marketing lies in how the money is being made by its participants.| Affiliate Marketing Blog by Geno Prussakov
Affiliate marketing is much broader and more complex than just one channel of marketing. Confining it to one is both dangerous and disserving. Video inside.| Affiliate Marketing Blog by Geno Prussakov
Connotations of some affiliate marketing terms differ from their pure semantic meanings. These definitions & examples will help you steer clear of confusion| Affiliate Marketing Blog by Geno Prussakov
Affiliate marketing is not a "marketing channel." This deadly misconception is hurting your affiliate program, narrowing focus and obstructing growth.| Affiliate Marketing Blog by Geno Prussakov
Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your affiliate program is built up, the ROI is generally much higher than that of any other marketing venue available to an online merchant... If things are managed well, your affiliate program investment will pay off, but you do want to give it a few months. For more established brands conversions build up quicker (than for smaller advertisers, or newer online stores). However, regar...| Affiliate Marketing Blog by Geno Prussakov
One of the most commonly committed merchant mistakes is an autopilot approach to affiliate marketing. In part, this tendency is conditioned by a fallacy that affiliate marketing is so simple that all you have to do is just launch your affiliate program, announce it in your blog and in affiliate forums, insert it into affiliate program directories, and affiliates will come. They indeed will. However, unless your affiliate program is closely managed and each affiliate is scrupulously reviewed b...| Affiliate Marketing Blog by Geno Prussakov
Regardless of your niche, (a) the more isn't always the merrier, (b) bad affiliates on one network will affect good affiliates on the other, and (c) only when you're expanding internationally, adding networks makes a lot of sense.| Affiliate Marketing Blog by Geno Prussakov
Oh, what a disappointment (in affiliate marketing) awaits you, should you entrust your judgement to search engine “autocomplete suggestions”! The pessimism about affiliate marketing — reflected in these most frequent queries — is merely astounding: Affiliate marketing is… “dead” and “a waste of time” Affiliate marketing is… “very hard” Thousands […]| Affiliate Marketing Blog by Geno Prussakov
Outsourced affiliate program management is easy to confuse for something it is not. Explore the common misconceptions about it, as well as what OPMs really do.| Affiliate Marketing Blog by Geno Prussakov
An easy-to-follow 10-step beginner's guide to setting up and launching a successful affiliate program. Helpful insider tips inside.| Affiliate Marketing Blog by Geno Prussakov
Discover 10 invaluable affiliate marketing program benefits and learn how to enjoy all of them and more with your particular program!| Affiliate Marketing Blog by Geno Prussakov
This post covers everything you need to know about affiliate marketing program management and helps you select between in-house and outsourced management.| Affiliate Marketing Blog by Geno Prussakov
Learn how to perform a competitive analysis and how to use it in order to set up and run a successful affiliate marketing program.| Affiliate Marketing Blog by Geno Prussakov
Discover how affiliate tracking issues can harm your affiliate program and learn how to prevent them, solve them, and deal with their consequences.| Affiliate Marketing Blog by Geno Prussakov
Discover the circumstances when it is not a good idea to start an affiliate program and the reasons why you shouldn't do it. At least until you've fixed these.| Affiliate Marketing Blog by Geno Prussakov
Discover the basics of affiliate marketing success, the tips and tricks that can help you and your affiliates thrive in 2022 and beyond!| Affiliate Marketing Blog by Geno Prussakov
Discover how to create a complete affiliate program agreement (step-by-step) and lay the foundation for fighting bad affiliate behavior!| Affiliate Marketing Blog by Geno Prussakov
Build it and they will come” has been a wrong approach to website promotion and online marketing in general, and way wrong of an approach to affiliate program management in particular.| Affiliate Marketing Blog by Geno Prussakov
Website leaks are extremely common, and I believe there are at least 5 major types of leaks. Click to find out what these leaks are including phone numbers.| Affiliate Marketing Blog by Geno Prussakov
It's hard to believe it but for more than a decade, AM Navigator has been publishing affiliate marketing predictions for new years. It started with my personal predictions for 2010, followed by ten years of me compiling predictions of other experts besides myself, and for 2021 I published this one on LinkedIn Pulse. For 2022 (which is going to be…| Affiliate Marketing Blog by Geno Prussakov
There are 7 specific advantages to having an affiliate OPM manage your affiliate program, or co-manage it in collaboration with your in-house team.| Affiliate Marketing Blog by Geno Prussakov
Looking for a system to manage your affiliates (as well as to support your affiliate program)? The technology landscape is chock-full of options.| Affiliate Marketing Blog by Geno Prussakov
ROI, or Return on Investment, is one of the key indicators of your affiliate marketing campaign’s success of failure. Analyzing your campaigns’ ROI figures is a must both for merchants, and for affiliates. As a result, you get a better understanding of what works and what doesn’t. And since at […]| Affiliate Marketing Blog by Geno Prussakov
2023 is coming up and for our fourteenth time in a row -- yes, we've been compiling them since 2009! -- we'd like to bring you the list of all affiliate marketing conferences to keep in mind in 2023. As always, we'll keep updating the below list throughout the year. So, please do not hesitate to make your proposals through…| Affiliate Marketing Blog by Geno Prussakov
[The purpose of this post is to demonstrate a poor backlink “strategy” without bringing any particular brand into the spotlight. Therefore, all sensitive information is omitted.] Twelve days ago I received the following email: I am contacting on behalf of [hosting company’s name here] and firstly would like to thank […]| Affiliate Marketing Blog by Geno Prussakov
What does it cost to set up and run an affiliate program? What expenses should you be aware of? Everything on budgeting for affiliate marketing here.| Affiliate Marketing Blog by Geno Prussakov
Here is the 2019 guidebook to being an effective affiliate program manager. Everything you need to know to manage a successful affiliate program.| Affiliate Marketing Blog by Geno Prussakov
Unless your contract with the affiliate network explicitly presupposes affiliate program management activities, do not expect them to take care of them. Hire an affiliate manager (or outsource the management)!| Affiliate Marketing Blog by Geno Prussakov
As an award- winning outsourced affiliate management company, we have contributed to the online marketing success of hundreds of small businesses.| Affiliate Marketing Blog by Geno Prussakov
Contact us now to request your free quote for affiliate program management. Call or email us now!| Affiliate Marketing Blog by Geno Prussakov
One of the most important decisions you’ll make is choosing the affiliate network to run your program on. Answering these seven questions will help.| Affiliate Marketing Blog by Geno Prussakov
To commemorate our 28th Affiliate Summit attendance, we offer free 28-minute consultations to all advertisers/merchants in attendance. No strings attached.| Affiliate Marketing Blog by Geno Prussakov
The most complete and up-to-date list of affiliate marketing conferences to consider attending in 2022 throughout the world.| Affiliate Marketing Blog by Geno Prussakov
Are you thinking of starting an affiliate program but heard conflicting opinions about what to expect and are not sure what to believe? You're not the only one! There are quite a few affiliate marketing myths and affiliate program misconceptions out there. Every new meeting with a new or potential client reveals at least one for us, so it seemed…| Affiliate Marketing Blog by Geno Prussakov
Discover the most important 10 affiliate program obstacles and the most effective ways to prevent or overcome them.| Affiliate Marketing Blog by Geno Prussakov
Discover some of the most common affiliate program misconceptions that exist among merchants and the naked truth behind them!| Affiliate Marketing Blog by Geno Prussakov
Learn how to grow your affiliate program in a sustainable way: by recruiting, activating, motivating, and policing affiliates.| Affiliate Marketing Blog by Geno Prussakov
Discover the importance of conversion and the 15 most effective ways to improve your website and affiliate program conversion rate.| Affiliate Marketing Blog by Geno Prussakov
When outsourcing your affiliate program's management "it's unwise to pay too much" but it's always "worse to pay too little."| Affiliate Marketing Blog by Geno Prussakov
In December of 2011, I started a conference dedicated to affiliate marketing education for brands that wish to leverage affiliate programs to grow their business. I called it Affiliate Management Days, and positioned it as| Affiliate Marketing Blog by Geno Prussakov
This morning, some interesting news hit the wires: Microsoft announced that it will shut down Skype on May 5, 2025. Skype is a very special brand for AM Navigator. It was our very first major client. Launched in 2003, Skype quickly gained momentum, and wishing to continue the up-and-to-the-right trend, they contacted us to take their business to a new…| Affiliate Marketing Blog by Geno Prussakov
Do you offer discounts to your customers? If you do, do you share those discounts with your affiliates? Do you have a solid, well-established strategy for discounts in affiliate marketing and across all your marketing channels? Your answers to these two questions greatly impact your affiliate program's performance and your overall business. But before we dive into details, allow me…| Affiliate Marketing Blog by Geno Prussakov
Everybody knows that affiliate marketing is a constantly evolving industry. Both affiliates and advertisers have needs and goals that change frequently, requiring continuous adaptation and strategic adjustments. Affiliates, who are deeply immersed in the ecosystem, often find it easier to switch between platforms and tools. However, advertisers may struggle to keep up with every aspect of the affiliate world. For…| Affiliate Marketing Blog by Geno Prussakov
This morning, some interesting news hit the wires: Microsoft announced that it will shut down Skype on May 5, 2025. Skype is a very special brand for AM Navigator. It was our very first major client. Launched in 2003, Skype quickly gained momentum, and wishing to continue the up-and-to-the-right trend, they contacted us to take their business to a new…| Affiliate Marketing Blog by Geno Prussakov
Goodbye, Skype, and thank you for helping us prove, in your early days, how potent affiliate marketing can be for building a brand.| Affiliate Marketing Blog by Geno Prussakov
Discover how you can rule affiliate marketing in 2024 with our ten trends and tips based on hands-on experience and results!| Affiliate Marketing Blog by Geno Prussakov
Affiliate recruitment is where majority of an affiliate manager's time is spent. These 4 tips to follow up via email with affiliate recruits can help increase the amount of affiliates you onboard. Check out these tips now!| Affiliate Marketing Blog by Geno Prussakov
Following up during affiliate recruitment is one of the most important aspects of affiliate management. Check out our tips for effective affiliate recruitment follow up.| Affiliate Marketing Blog by Geno Prussakov
This morning, some interesting news hit the wires: Microsoft announced that it will shut down Skype on May 5, 2025. Skype is a very special brand for AM Navigator. It was our very first major client. Launched in 2003, Skype quickly gained momentum, and wishing to continue the up-and-to-the-right trend, they contacted us to take their business to a new…| Affiliate Marketing Blog by Geno Prussakov
Do you offer discounts to your customers? If you do, do you share those discounts with your affiliates? Do you have a solid, well-established strategy for discounts in affiliate marketing and across all your marketing channels? Your answers to these two questions greatly impact your affiliate program’s performance and your […] The post Coupons and Discounts in Affiliate Marketing Programs appeared first on Affiliate Marketing Blog by Geno Prussakov.| Affiliate Marketing Blog by Geno Prussakov
Learn how to spread the word about your newly-launched affiliate program with 15 easy and effective affiliate program marketing ideas. Practical knowledge ahead!| Affiliate Marketing Blog by Geno Prussakov
Affiliate parasitism can seriously harm your brand and affiliate marketing program. Learn how to prevent, detect, and fight it and other unwanted affiliate activities!| Affiliate Marketing Blog by Geno Prussakov
All you need to know about the types of affiliate creatives, developing and updating a comprehensive creative inventory, and the best practices for doing so| Affiliate Marketing Blog by Geno Prussakov
What is a product data feed? Affiliate marketing data feeds can be used to help affiliates share products from your site to help increase conversions.| Affiliate Marketing Blog by Geno Prussakov
One question that we get asked a lot is, what does an affiliate manager do? We outline the primary tasks that any successful affiliate manager will do on a daily basis. Whether you are an in-house affiliate manager or outsourced affiliate management company, the tasks may be the same.| Affiliate Marketing Blog by Geno Prussakov
With affiliate marketing programs some automate, others delegate, yet others outsource. How exactly do these affiliate program management approaches work?| Affiliate Marketing Blog by Geno Prussakov
What is cookie stuffing? Check out my full definition here and why cookie stuffing has created a large problem within the affiliate marketing world.| Affiliate Marketing Blog by Geno Prussakov
Complete blueprint covering the benefits of analyzing competing affiliate programs, the key aspects to look at, and how to use the discovered information.| Affiliate Marketing Blog by Geno Prussakov
Want to start an affiliate program? This post shows you how to create your own affiliate program in 5 straightforward steps.| Affiliate Marketing Blog by Geno Prussakov
Influencer Marketing can be used to boost your retail business. Here are 6 ways you can utilize it in your marketing strategy| Affiliate Marketing Blog by Geno Prussakov
There are many different ways to recruit affiliates, but some strategies are consistently proven to be more effective than others. This list outlines the ten techniques that we have found to be the most productive.| Affiliate Marketing Blog by Geno Prussakov
Re-engaging affiliates who once decided to join your affiliate program, but never activated, is a challenge. Our proprietary RITS framework will help you.| Affiliate Marketing Blog by Geno Prussakov
Here are the 5 core responsibilities of an affiliate manager. If you have ever wondered, what do affiliate managers do? This post will help answer that question.| Affiliate Marketing Blog by Geno Prussakov
Discover 10 pros and 5 cons of working with affiliate management agencies and entrusting your affiliate program to an outsourced affiliate program manager.| Affiliate Marketing Blog by Geno Prussakov
What is affiliate marketing and how does it work? We answer this question and provide the definition affiliate marketing. Learn affiliate marketing now.| Affiliate Marketing Blog by Geno Prussakov
What is affiliate marketing? How do you define it, and how does it work? All of this is explained (through a detailed definition and elaboration) here.| Affiliate Marketing Blog by Geno Prussakov
Latest 2018 comparison of how much a brand should prepare to spend on launching & running an affiliate program on America's top affiliate networks.| Affiliate Marketing Blog by Geno Prussakov
Migrating your affiliate program can be a complex process, but with careful planning and execution, it can lead to significant improvements in performance and efficiency.| Affiliate Marketing Blog by Geno Prussakov
Discover which affiliate program statistics matter to publishers, why, and how you can improve yours to make your affiliate program more appealing.| Affiliate Marketing Blog by Geno Prussakov
Learn how to calculate affiliate commission rates and make your program more attractive to affiliates (even when you cannot beat your competitors' offers).| Affiliate Marketing Blog by Geno Prussakov
Our affiliate program management is is lead by one of the leading affiliate managers in the world. Contact us to be your affiliate OPM agency today!| Affiliate Marketing Blog by Geno Prussakov
Affiliate marketing education is a continuous journey, not a destination. Those who treated it as the latter are long gone, while those who continue to learn continue to succeed.| Affiliate Marketing Blog by Geno Prussakov
Tech partners can make or break an affiliate program. There’s no universal agreement on their usage. But let us help you analyze your options, pros, and cons.| Affiliate Marketing Blog by Geno Prussakov
Integrating an affiliate marketing agency into your team you'll benefit from smarter budget distribution, protected brand integrity, and a faster growth pace.| Affiliate Marketing Blog by Geno Prussakov
Instead of sending out activate-or-get-kicked-out emails, activate affiliates by backing them up with (1) resources, (2) incentives, (3) tools, and (4) support.| Affiliate Marketing Blog by Geno Prussakov
Skilled affiliate marketing managers are needed as navigators who steer affiliate programs leveraging their experience, advanced tools, and expertise.| Affiliate Marketing Blog by Geno Prussakov
Discover why affiliate marketing growth estimates don't help and what you should look for when talking to an affiliate program manager.| Affiliate Marketing Blog by Geno Prussakov
Each side (both PR and affiliate marketing) brings value. The key is to find innovative ways to integrate these efforts and build your own long-term success| Affiliate Marketing Blog by Geno Prussakov
Discover how to choose an affiliate network for your program and create the framework for your affiliate marketing success!| Affiliate Marketing Blog by Geno Prussakov
If your affiliate marketing program has demonstrated success, international expansion may be worth considering. And it's not as challenging as it may seem.| Affiliate Marketing Blog by Geno Prussakov
