In this episode we look at the current state of podcast advertising with fresh insight from Advertiser Perceptions’ latest Podcast Advertising Report. Despite growth in increased ad budgets and momentum around podcast advertising, challenges remain especially around measurement & analytics, including ROI & attribution, as well as finding the right content and hosts to align […] The post AP3: Podcast on Podcast Advertising appeared first on Advertiser Perceptions.| Advertiser Perceptions
In our most recent US CTV advertising report, we found short-form video to be among the top considerations when selecting advertising partners. We wonder if this signals a market opportunity for short-form in general, and creator content more specifically. This AP3 discusses and debates our results with Erin Firneno, Eric Haggstrom and Stuart Schneiderman tackling […]| Advertiser Perceptions
Advertiser Perceptions is excited to share our latest AP3 podcast, where three AP Business Intelligence Analysts explore three key questions. In this episode we look at the current state of identity solutions a few months after Google’s announcement that it would continue to support third-party cookies in Chrome, leaving the choice up to users whether […]| Advertiser Perceptions
Advertiser Perceptions is excited to share the latest AP3 podcast, where three AP Business Intelligence Analysts explore three key questions. In this week’s episode, John Bishop, Nicole Perrin and Eric Haggstrom discuss the latest gaming related results from our Mobile App Advertising report, and implications for gaming advertising investments. To do so, they ask and […] The post AP3: Gaming Advertising – The Next Level appeared first on Advertiser Perceptions.| Advertiser Perceptions
This AP3 discuss the results of a study we did with advertisers on their 2025 back to school and holiday ad investments, with Tricia Hoff, Lauren Fisher and Stuart Schneiderman tackling 3 big questions: What drives the relatively high number of advertisers reporting a decline in spending for display and search this holiday season, as […] The post AP3: Back to School & Holiday Advertising appeared first on Advertiser Perceptions.| Advertiser Perceptions
This AP3 discuss the biggest happenings at Cannes pertaining to media planning, with John Bishop, Lauren Fisher and Eric Haggstrom tackling 3 big questions: Does the continued push for efficiency, increasingly reliant on AI, data, and tech, inadvertently sacrifice effectiveness when considering the end-user/consumer experience? In this next chapter of media planning, where ROI is […]| Advertiser Perceptions
We recently surveyed advertisers on the states of and their use of media mix modeling (MMM) and multi-touch attribution (MTA). This AP3 discusses and debates our results with Lauren Fisher, Nicole Perrin and Stuart Schneiderman tackling 3 big questions: Why do we see a disconnect between reliance on the use of MMM and/or MTA despite […] The post AP3: Measurement – What’s the Latest & Greatest? appeared first on Advertiser Perceptions.| Advertiser Perceptions
We recently surveyed advertisers on how they use and will use AI and machine learning in advertising, and who they see as market leaders and why. This AP3 discusses and debates our results with Tricia Hoff, Nicole Perrin and John Bishop tackling 3 big questions: What do we make of the high adoption levels of […]| Advertiser Perceptions
A question we receive all the time at Advertiser Perceptions is, “What is an appropriate, representative sample size for a study surveying advertisers?” This question is a good one, and it’s the right one to ask: As many companies are often consumer-first in their brand research efforts and then look to understand the advertising side […]| Advertiser Perceptions
We recently released a new set of reports focused on advertisers in specific product categories: pharmaceutical advertisers, apparel advertisers, grocery & CPG advertisers, and beauty & personal care advertisers. We wanted to gain a deeper understanding of how these advertisers work, and especially which retail media platforms matter most for them. To do so, Nicole […] The post AP3: Industry Highlights – Apparel, Beauty, CPG & Pharma appeared first on Advertiser Perceptions.| Advertiser Perceptions
Advertiser Perceptions is excited to share our latest AP3 podcast, where three AP Business Intelligence Analysts explore three key questions. In this week’s episode, Eric Haggstrom, Erin Firneno and John Bishop discuss the TV Upfronts’ highlights and impact. To do so, they ask and answer: Do the Upfronts still matter and do stage shows impact […] The post AP3: The Upfronts in Review appeared first on Advertiser Perceptions.| Advertiser Perceptions
How do you determine if your company is hitting all the marks, from promoting your brand to product delivery? These days, many metrics are used to understand brand health. SOV (Share of Voice), CLTV (Customer Lifetime Value), revenue growth, website analytics, and retention rates can all be indicators of the direction your brand is taking. […]| Advertiser Perceptions