Reaching the right audience and acquiring customers is getting harder, burning cash isn't the answer. You should; Forecast your required budget, Define your channels through good analysis, Regularly, at least every three months, revisit spend and Benchmark returns.| We Are Crank
You may be customer centric but you should also be data centric. Any digital strategy should consider the data strategy and having a canvas that puts data at the centre of your business will ensure it's not an aftetthought. See the Crank Canvas which outs Data at the centre.| We Are Crank
Defining success, what does good measurement look like and if this has been achieved is tricky. It's only possible to measure what's clearly defined.| We Are Crank
Knowing how and when to use funnels is key. Lots of businesses are basing keys decisions on the output of a funnel without knowing why things have happened| We Are Crank
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With more and more to do, should I really bother with the extra work? Or does it mean I spend more time thinking and less time doing?| We Are Crank
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