Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1m UK homes (67.5%) had access to a subscription video-on-demand (SVOD) service in Q1 2025. This is a slight increase from 20m UK homes in Q4 2024.| Barb
Barb, the industry’s standard for understanding what people watch, today announced its collaboration with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry. | Barb
On December 12th 2024, The Media Leader posted a story which draws attention to an issue in how Barb has been reporting audiences for BVOD services.| Barb
Barb has released data from its Establishment Survey showing that 19.5m UK homes (67.9%) had access to a subscription video-on-demand (SVOD) service in Q1 2024, an increase from 18.8m UK homes (65.4%) in Q4 2023.| Barb