Barb, the industry’s standard for understanding what people watch, today announced its collaboration with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry. | Barb
On December 12th 2024, The Media Leader posted a story which draws attention to an issue in how Barb has been reporting audiences for BVOD services.| Barb