Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.| Athletech News
Wellness leaders sell recovery but often run themselves into the ground. The cost isn’t just personal — it’s organizational, writes Brynn Scarborough.| Athletech News
MMA.INC’s software will serve as the tech backbone for UFC Gym's new Brazilian Jiu-Jitsu studio rollout, with 45 locations planned in 2025.| Athletech News
Artificial intelligence will cause "unprecedented" changes for companies and organizations, Mary Meeker's new report predicts.| Athletech News
The founder of Nift discusses how AI drives innovation, enhances customer experiences and transforms how brands connect with their audiences.| Athletech News
Echelon’s history is extensive and has us at a point where it’s hard to find something the fitness facilitator doesn’t have in its inventory| Athletech News
HVLP operator EoS Fitness surpassed 1.5 million members in Q2, opened 10 new gyms and launched new offerings..| Athletech News
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.| Athletech News
Industry experts explore the impact of technologies on modern fitness, offering practical strategies for fitness professionals.| Athletech News
A successful Club Pilates and YogaSix owner gives actionable advice for franchisees looking to make it in the business of fitness.| Athletech News
The event, held at Asphalt Green on the Upper East Side, will see up to 150 participants compete to support Special Olympics New York.| Athletech News
Solidcore is teaming with the University of Virginia's McIntire School of Commerce in a partnership that could redefine the business of fitness.| Athletech News
Reebok is expanding its FloatZig line, unveiling the FloatZig X1 for performance road runners and the FloatZig 1 Adventure for outdoor trails.| Athletech News
Peloton and the YMCA of Metropolitan Chicago are teaming up to bring equipment and complimentary access to the Peloton App One for all members 18 and above.| Athletech News
A mainstay in the home gym equipment space for over a decade, REP is entering the commercial fitness market in a big way.| Athletech News
New Apple Watch features like Training Load and Cycle Tracking could spell trouble for top wearable brands like Oura and Whoop.| Athletech News
From massage guns to recovery footwear to the best in activewear, these are the best father's day gifts for fitness enthusiasts.| Athletech News
Thanks to Feed.fm, Barry’s X Radio will be expandable markets outside the U.S., which comes as the fitness brand looks to scale globally.| Athletech News