Welcome to Chad Wyatt, your go-to destination for content marketing insights. Keep up to date with the latest industry trends, guides, and tips on all things content marketing.| Chad Wyatt
Platforms don’t want to send your audience away. Google, LinkedIn, Facebook, TikTok, every major channel is optimized to keep users on‑platform for as long as possible. That’s killing traditional click‑through rates. Leading to platforms full of zero-click content. Content that delivers value directly inside the platform where it’s published, no extra clicks, no ‘read more’ […] The post Zero-Click Content in 2025: What Is It and How To Use It appeared first on Chad Wyatt.| Chad Wyatt
AI influencers are already fronting campaigns for Adidas, Samsung, and Prada. They’re digital personas built with artificial intelligence that look, speak, and post like human creators, but with the control, scale, and reliability brands can’t get from real people. For marketers, they offer measurable ROI, nonstop content output, and a way to reach audiences without […] The post What Are AI Influencers? appeared first on Chad Wyatt.| Chad Wyatt
For nearly two decades, SEO has been the playbook for organic traffic: understand the algorithm, target the right keywords, climb the rankings, and watch the clicks roll in. But the arrival of generative engines, AI systems that can answer questions directly, has thrown a wrench into that formula. Instead of letting users decide where to […] The post Is GEO Replacing SEO? Everything You Need to Know appeared first on Chad Wyatt.| Chad Wyatt
Google just rolled out Preferred Sources, a Search feature that lets signed-in users pick which publishers they want to see more often in Top Stories and news results. For me, this says one thing: placement isn’t only about algorithms or backlinks anymore. Now, part of your ranking comes down to whether people actively choose you. […] The post Google Preferred Sources: Does It Affect Marketing? appeared first on Chad Wyatt.| Chad Wyatt
AI is rewriting the rules of affiliate marketing AI in affiliate marketing has cut tasks like keyword research, comparison content creation, and landing page testing from hours to minutes. That means speed, scale, and lower entry barriers for anyone starting out. It also means a flood of machine-generated content competing for the same clicks, commissions, […] The post AI in Affiliate Marketing: What You Need to Know appeared first on Chad Wyatt.| Chad Wyatt
This AI Social Media Playbook will give you tactics you need to implement AI powered processes into your social media workflow.| Chad Wyatt
Welcome to Chad Wyatt, your go-to destination for content marketing insights. Keep up to date with the latest industry trends, guides, and tips on all things content marketing.| Chad Wyatt
Learn how to run a GEO audit and identify if your content is correctly optimized to show up in AI conversations and results.| Chad Wyatt
Articles focused on AI and it’s impact within content marketing.| Chad Wyatt
Content marketing isn’t just evolving, it’s being reinvented by AI. When you sit down to brainstorm topics, AI brings data-driven insights in seconds, no more endless keyword spreadsheets or guesswork. If your content process isn’t AI-powered, you’re already behind. AI in Content Marketing is a mixture of machine learning, natural language processing, and generative models […] The post AI in Content Marketing: 2025 Guide appeared first on Chad Wyatt.| Chad Wyatt
Search engines are no longer the only path to discovery. AI assistants like ChatGPT, Perplexity, Gemini, and Claude are delivering answers directly, without links, without clicks, and without sending traffic back to your site. That shift has introduced a new layer of optimization: Generative Engine Optimization (GEO). Where SEO aims to rank content on traditional […] The post How Is Generative Engine Optimization (GEO) Different from SEO? appeared first on Chad Wyatt.| Chad Wyatt
SEO helps you rank. AEO helps you get used. While search engine optimization focuses mainly on Google search results, answer engine optimization is about showing up directly in AI-generated answers, whether that’s in ChatGPT, Gemini, Perplexity, or Google SGE. These tools are how people are discovering information now. If your content isn’t structured for both […] The post How Is AEO Different from SEO? appeared first on Chad Wyatt.| Chad Wyatt
AI tools are now deciding what gets surfaced, cited, and read. If your content isn’t being picked up, it’s invisible, no matter how good it is. Most marketers have no way of knowing if their content is being used in answers, summaries, or training data. That’s a problem. GEO (Generative Engine Optimization) is about getting […] The post How to Know if AI Is Using Your Content appeared first on Chad Wyatt.| Chad Wyatt
These AI Marketing Statistics for 2025 give insight into how marketers and businesses are implementing AI technology.| Chad Wyatt
Discover the best free AI tools that marketers can use to support different marketing efforts across different channels.| Chad Wyatt
These paid AI tools for marketers can help push your marketing efforts with unique use cases in every function.| Chad Wyatt
Learn what Answer Engine Optimization (AEO) is, how it works, and how to structure content that ranks in AI-powered answers.| Chad Wyatt
Compare the differences of GEO vs SEO vs AEO and understand how to encorporate each into your content marketing strategy.| Chad Wyatt
Learn the key tricks to on how to tell if ChatGPT is citing your content, from unique prompts to tracking tools.| Chad Wyatt
Learn about generative engine optimization and why this is an important aspect of your SEO/marketing strategy.| Chad Wyatt
Check out 10 of the best SEO tools you should have in your mar-tech stack for keyword research, site audits, and technical SEO management.| Chad Wyatt
This epic list of 298 email marketing stats will give you all the data you need when considering or improving your email marketing strategy.| Chad Wyatt
Check out 10 of the best email marketing platforms for beginners or small businesses and start building your email campaigns with ease.| Chad Wyatt
Understanding how to leverage user-generated content can transform your brands content marketing strategy in many ways.| Chad Wyatt
Discover these benefits of influencer marketing and the reasons why many top brands invest into influencer marketing in their campaigns.| Chad Wyatt
In this micro-influencer marketing guide, I am looking at what is a micro-influencer, the benefits of working with them, and how to find them.| Chad Wyatt