Are you looking for the best branding tools? This guide covers all the essential tools I use—from developing a brand strategy and designing the brand identity to final delivery. Whether you’re building your own brand or working on client projects, these are the ones I rely on the most. But let’s be honest: you don’t […]| Nine Blaess
A brand doesn’t become recognisable by chance. It’s the result of strategic development and the consistent use of distinctive brand assets. These characteristic elements—colours, logos, shapes, even sounds—work because they’re unique to the brand. Used repeatedly and in familiar combinations, they become etched into people’s minds—ultimately making it easy to recognise the brand and feel a […]| Nine Blaess
A brand audit is a fantastic way to evaluate how your brand is performing. That said, your brand isn’t just your logo, colour choices, or tone of voice; it’s how people perceive your business as a whole—including the promises you make, the stories you tell, and the experiences you create. Given this complexity, it can […]| Nine Blaess
In times of rising inflation and economic uncertainty, companies are increasingly tightening their belts. With so many ways to connect globally without a website, you may be asking yourself: Does your company still need a website in 2025? The short answer is yes. Not only do websites remain relevant, but they might actually be more […]| Nine Blaess
Mapping out your brand’s personality is the first step to creating a solid brand identity. But it can often feel overwhelming. That’s where a Brand Personality Slider comes in handy. It helps you define and express your brand’s unique traits, making sure that every aspect of your brand communicates and feels just as you intend it […]| Nine Blaess
Once you’ve launched your business and created a stunning website, you may find that this alone doesn’t automatically attract ready-to-buy customers. The truth is, you need to actively engage with your audience and persuade them to choose your brand. One effective way to do this is to build brand awareness organically. This means reaching and […]| Nine Blaess
Mockups are a game-changer for your design portfolio and presentations. They bring your work to life in a realistic contex and make it easier for clients or potential employers to visualise your designs. While premium mockups often offer the highest quality, free mockups can also be stunning and serve as perfect alternatives without breaking the […]| Nine Blaess
How to apply Cialdini’s 6 principles of influence to boost your brand and business? Here you’ll find plenty of examples and actionable tips.| Nine Blaess
Brand strategy and design to connect you to your tribe, stand out amongst the competition and look, feel and act cohesively.| Nine Blaess
Contact me for support with your branding project.| Nine Blaess
8 reasons why it’s Important to identify your target audience before diving into branding. Audience insights drive everything—from product to brand…| Nine Blaess
Learn how pricing and brand perception work together to signal value and build customer trust. Plus key pricing strategies to strengthen your brand.| Nine Blaess
On my blog, you will find my thoughts on strategy, branding, design and business.| Nine Blaess
Not thinking about employer branding comes at a cost. Even among the most satisfied employees, 58% remain open to new job opportunities.| Nine Blaess
What is brand personality? How can it help your business? Which frameworks can help you craft one? Let’s find out here …| Nine Blaess
By the end of this article, you will know what a brand strategy is, why it’s important, what it should include and how you can develop your own.| Nine Blaess
Get inspired by 18 brand positioning examples and strategies from successful brands like Dove, Oatly & IKEA. Apply their tactics to your own brand.| Nine Blaess
By the end of this article, you’ll know what brand guidelines are, why you need them, what to include, and which format is most suitable for you.| Nine Blaess
What are brand touchpoints? Why do they matter? Learn to create meaningful connections and experiences by integrating them strategically.| Nine Blaess