For more than 120 years, JCPenney’s creative direction has played a significant role in bringing the iconic American brand story to life. Vice President of creative and brand synergy Carl Byrd believes that JCPenney’s brand campaigns – new and old – must continue to resonate with its loyal customers and hardworking associates.| Penney IP LLC
On July 20, JCPenney officially welcomed associates back to the office with a ribbon cutting of its new corporate offices at the Campus at Legacy West (CALWest). A long-standing member of the North Texas business community, JCPenney’s return to its Plano campus marks a transformative moment for the Company as it drives its hybrid work strategy forward, supporting and accommodating the diverse personal and professional needs of its many corporate associates.| Penney IP LLC
JCPenney – the shopping destination for America’s diverse, working families – is celebrating the return to school with tax-free shopping at select JCPenney stores throughout the country.| Penney IP LLC
JCPenney is committed to supporting and celebrating America’s diverse families. With inclusivity at its core, JCPenney believes in uplifting the communities where its customers and associates live.| Penney IP LLC
Last year, JCPenney partnered with Mental Health America (MHA) in advancing the future of youth mental health with a $100,000 investment in the Young Mental Health Leaders Council.| Penney IP LLC
JCPenney announces its second Hope & Wonder Juneteenth collection celebrating and honoring Dr. Opal Lee, the “Grandmother of Juneteenth,” and join her in the march for freedom and unity as a national sponsor of Opal Lee’s Walk for Freedom through its partnership with Unity Unlimited for a third year in a row.| Penney IP LLC
May is Asian American and Pacific Islanders (AAPI) Heritage Month, and it has been a month full of celebration at JCPenney.| Penney IP LLC
With inclusivity at its core, JCPenney strives to authentically engage and connect with its communities and customers. The communications and philanthropy teams play a crucial role in building JCPenney’s brand... [Continue Reading]| Penney IP LLC
In the fall of 2021, JCPenney announced more than 170 beauty brands would be available to shop at JCPenney Beauty, which was piloted in 10 stores in October 2021. In October 2022,... [Continue Reading]| Penney IP LLC
Senior Education and Services Manager Jaimee Harris Smith and Beauty Field Trainer Brittany Brown had the opportunity to showcase their artistry and hairstyling talents on April 2 in Anaheim, CA for the North American Hairstyling Awards (NAHA) – an awards ceremony sponsored by the Professional Beauty Association that celebrates the works of the most talented hair artists in North America. They competed as a team to produce a collection of nine unique hairstyles paying tribute to powerful wo...| Penney IP LLC
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