Mobile apps have become a global economy. In 2024, mobile apps generated $530 billion in revenue, and experts predict they’ll reach $585 billion by the end of 2025 (Statista, 2025). It’s not just about money. People around the world spent a staggering 4.2 trillion hours in mobile apps in 2024 (SensorTower, 2025). That shows how … Continue reading “Mobile App Localization: Key Strategies for Global Success”| RSS Feed
Fortnite is one of the most successful and influential games ever released. Since its 2017 debut, it has attracted hundreds of millions of players worldwide and generated tens of billions of dollars in revenue. Beyond its core battle royale mode, Fortnite has grown into a platform for entertainment, creativity, and live events that bring in … Continue reading “How Much Money Has Fortnite Made? 2025 Stats”| RSS Feed
If you’re serious about growing your business, lead generation conferences are where the real momentum happens. Nearly half of U.S. B2B marketers call events their primary lead generation channel, and teams using event-led strategies meet their goals far more often – 46% versus just 32% for those who don’t. These conferences bring together marketers, innovators, … Continue reading “Best Lead Generation Conferences 2025/2026”| RSS Feed
If you want to stay ahead in digital marketing, you need to know where the best minds gather. That’s why we’ve put together this guide to the top performance marketing conferences happening in 2025 and 2026. These events bring together performance marketing agencies and experts in PPC, affiliate, partnerships, paid social, and conversion optimization. Whether … Continue reading “Top Performance Marketing Conferences 2025/2026”| RSS Feed
Affiliate marketing has grown into a $17 billion global industry in 2024 (Statista, 2025), and it’s showing no signs of slowing down. With ecommerce sales projected to hit $7.9 trillion by 2030 (eMarketer, 2024), performance-driven partnerships are becoming one of the most effective ways to acquire customers at scale. But while much of affiliate marketing … Continue reading “Top Affiliate Marketing Conferences 2025/2026”| RSS Feed
Looking for the best games like Among Us? Here are 19 alternatives that deliver the same mix of chaos, lies, and unforgettable fun.| Udonis Mobile Marketing Agency
Read this article to merge all the valuable info about merge game monetization and find out how the top merge games earn the big bucks.| Udonis Mobile Marketing Agency
Wizards unite! Explore how different Harry Potter games capture the essence of the wizarding world in unique ways.| Udonis Mobile Marketing Agency
Everything you ever wanted to know about mobile role-playing games and people who play it is one click away. Read our RPG report right now!| Udonis Mobile Marketing Agency
Today, we share our best monetization tips. Learn how to optimize and combine in-app purchases, ads, and subscription monetization models.| Udonis Mobile Marketing Agency
I’ve put together a list of 13 biggest in-app purchase mistakes that are affecting your revenue. Find out what they are and how to fix them.| Udonis Mobile Marketing Agency
Ad monetization is a great way of making money from your app. But how to decide what is the best app monetization platform to achieve this?| Udonis Mobile Marketing Agency
Check out our article about keyword research for app store optimization and reap the benefits of a winning ASO strategy. Read now!| Udonis Mobile Marketing Agency
Stardew Valley sales have surpassed 41 million copies. See its total revenue, sales growth, and lasting impact.| Udonis Mobile Marketing Agency
Start your journey with this guide on game development for beginners. Learn the basics, tools, and tips to create your first game!| Udonis Mobile Marketing Agency
We track and breakdown all major Activision Blizzard layoffs. Find out how many game industry professionals lost their jobs!| Udonis Mobile Marketing Agency
Unity layoffs surpassed 3200 employees - one of the biggest cuts in gaming history. Here's what happened & how it affects the industry!| Udonis Mobile Marketing Agency
Find out what are the differences between Millennials vs Gen X when it comes to purchasing power, habits, interests, and digital fluency!| Udonis Mobile Marketing Agency
Find out what are the differences between Gen X vs Gen Z when it comes to purchasing power, habits, interests, and digital fluency!| Udonis Mobile Marketing Agency
Find out what are the differences between Boomers vs Millennials when it comes to purchasing power, habits, interests, and digital fluency!| Udonis Mobile Marketing Agency
Looking to create the next big hit puzzle game? These lessons for developers from top puzzle games are a must read!| Udonis Mobile Marketing Agency
What is mobile gaming? Why it's so popular? Is it better than PC gaming? Is it still profitable? Find out answer to these questions and more!| Udonis Mobile Marketing Agency
Looking for the best mobile games to play on Android or iOS? Check out these fun mobile games and start playing right now!| Udonis Mobile Marketing Agency
We listed the 16 most popular social media networks worldwide by the number of active users, starting with Facebook, ending with Baidu Tieba.| Udonis Mobile Marketing Agency
What is IDFA? What changes does IDFA bring? How will IDFA changes affect mobile gaming? How to adapt to IDFA? Find answers in this article.| Udonis Mobile Marketing Agency
Facebook's Automated App Ads are here - are you ready for automation? Learn how to acquire mobile game players by using this new feature!| Udonis Mobile Marketing Agency
There is plenty of Google bidding strategies, but do you know which one is the best way to advertise your business and boost your efficiency?| Udonis Mobile Marketing Agency
Read all about Playtika’s Slotomania: revenue, users, retention, and my 7-day gaming journey explaining why Slotomania monetization works.| Udonis Mobile Marketing Agency
Want more engagement and better retention for your mobile game? You need to master the art of push notifications copywriting! Find out how!| Udonis Mobile Marketing Agency
Making real money with virtual slot machines. Read our Cash Frenzy monetization analysis and find out how it’s generating so much revenue!| Udonis Mobile Marketing Agency
Are you using location-based mobile marketing techniques in 2021? If you want your business to thrive, you need to start!| Udonis Mobile Marketing Agency
Learn the definition of psychographic segmentation, examples, and tips for segmenting your audience based on psychographic variables.| Udonis Mobile Marketing Agency
Click here to learn about the behaviors and interests of Gen Alpha and Gen Z gamers, the two youngest generations of gamers.| Udonis Mobile Marketing Agency
Learn what is firmographic segmentation, how to do it, and why it's essential for maximizing results of B2B marketing campaigns!| Udonis Mobile Marketing Agency
Why are games with meta layer monetization so popular? What types are there? How do they tie in with player motivations? Find out.| Udonis Mobile Marketing Agency
Merge Mansion monetization tactics are specific but clearly very profitable. Click to find out their secrets, strategies, and many more!| Udonis Mobile Marketing Agency
Want to use subscriptions to monetize your app? Here's all you need to know about subscription monetization in one article. Read now.| Udonis Mobile Marketing Agency
Habby shot their shoot with Archero and made it big time! Read all about Archero's advertising, monetization, and ASO Strategies!| Udonis Mobile Marketing Agency
We’re bringing you all the info about the state of mobile game advertising. Read about fresh trends and bring more players to your game.| Udonis Mobile Marketing Agency
We analyze the mobile MOBA games market and uncover key trends and predictions that will shape the MOBA gaming market.| Udonis Mobile Marketing Agency
Click here to learn about the ins and outs of mid-core games on mobile, including market trends, statistics, tips, and more!| Udonis Mobile Marketing Agency
Wondering who are the the top mobile intelligence providers? Click here and find out which platform you should choose to grow your app!| Udonis Mobile Marketing Agency
In our Homescapes ads analysis, we're dissecting this game's UA strategy - from demographics to creative analysis. Read all about it now.| Udonis Mobile Marketing Agency
Read our guide on app store screenshots, covering research, tips, screenshot examples from top publishers, stores’ requirements, and more.| Udonis Mobile Marketing Agency
We’re breaking down four crucial steps on how to test ad creatives for mobile games. Want more effective ad campaigns? Click and read now!| Udonis Mobile Marketing Agency
Master beta testing for apps and games with this comprehensive guide, covering essential steps, types, and tips for optimal user feedback!| Udonis Mobile Marketing Agency
Advantages of mobile marketing outweigh the disadvantages. Check out this post to find out what are the main benefits of mobile marketing.| Udonis Mobile Marketing Agency
What is stickiness in mobile games? How to calculate and track it? What are the industry benchmarks and how to reach them? Find out now.| Udonis Mobile Marketing Agency
Understanding the psychology behind user retention is key for extending the lifespan of your game. Click here to learn everything about it!| Udonis Mobile Marketing Agency
Discover what lifetime value is, why it matters, how to track it, and benchmarks for improvement. Learn strategies to enhance your LTV now.| Udonis Mobile Marketing Agency
Learn what the current state of the mobile app market is and how it'll evolve in the next few years in our detailed report!| Udonis Mobile Marketing Agency
Are you using mobile app analytics? If your answer is no, then you should read this article. You'll thank us later.| Udonis Mobile Marketing Agency
Find out what monetization messaging is, what are the best ways to go about it, and have a peek at how the pros do it in our analysis!| Udonis Mobile Marketing Agency
What are the biggest in-app advertising mistakes in mobile gaming? Are you making them? Find out what they are and how to fix them.| Udonis Mobile Marketing Agency
Read to find out more about Choices: Stories You Play monetization tactics and how you can use them to move your game forward.| Udonis Mobile Marketing Agency
Bundles, piggy banks, battle passes, and other features intended to boost IAP monetization! Learn why they work and how to implement them.| Udonis Mobile Marketing Agency
Want to monetize your app and get revenue from ads? You should consider working with ad mediation platforms. Find out which are the top ones!| Udonis Mobile Marketing Agency
Want to boost your game’s revenue? Here’s a list of 8 mobile game monetization KPIs with tips on what you should and shouldn’t do.| Udonis Mobile Marketing Agency
Understand how to calculate and optimize Cost Per Mile (CPM) to maximize ad spend and boost campaign performance.| Udonis Mobile Marketing Agency
Dive deep into the mobile games industry: from user acquisition to monetization. Discover the latest trends, insights, and expert analyses all in one place.| Udonis Mobile Marketing Agency
Learn how the industry giants build successful marketing campaigns with these outstanding mobile marketing examples. Click now!| Udonis Mobile Marketing Agency
Learn about the benefits of re-engaging existing users and our proven re-engagement strategies for mobile apps and games!| Udonis Mobile Marketing Agency
Learn about gamification of non-gaming apps - a new trend on the rise, including examples and tips on how to gamify your app. Read now!| Udonis Mobile Marketing Agency
The process of App Store Optimization has many moving parts. Read our guide to learn how to organically attract more users for your app!| Udonis Mobile Marketing Agency
Learn what is mobile app retention, how to calculate it, and which strategies to implement to boost engagement for your app!| Udonis Mobile Marketing Agency
If you are googling this you're probably wondering how to get more app reviews. We can help - read our step-by-step guide.| Udonis Mobile Marketing Agency
In this report, we uncover strategy gamers' motivations and preferences. Use this information to create a winning mobile strategy game!| Udonis Mobile Marketing Agency
With groups you can grow your business in a more casual way and build new connections. Do you reap the benefits of Facebook groups?| Udonis Mobile Marketing Agency
Are you looking for mobile game Facebook ad examples? Look no more, as we did it for you. Get inspired with these innovative ad creatives!| Udonis Mobile Marketing Agency
What is motivation-based game advertising? Why are motivation-based creatives working so well? How can you get started with them? Find out.| Udonis Mobile Marketing Agency
Looking to stay up-to-date with the latest app trends and network with industry pros? Check out this list of top mobile app conferences!| Udonis Mobile Marketing Agency
Playtika is one of the most successful mobile game publishers in the world. Founded in 2010, it quickly became known for turning free-to-play games into long-running hits. Its portfolio spans social casino, puzzle, lifestyle, and narrative-driven titles. Standout earners include Slotomania, Bingo Blitz, and Solitaire Grand Harvest – each generating over a billion dollars in … Continue reading “Playtika Company Overview: Revenue, Games, Valuation”| RSS Feed
Century Games is a global mobile game publisher best known for hits like Whiteout Survival and Family Farm. Founded in 2010, the company has grown into one of the gaming industry’s top earners. In this article, we’ll cover Century Games’ history, ownership, headquarters, and top mobile games. We’ll also look at its revenue breakdown, monetization … Continue reading “Century Games Company Overview and Statistics”| RSS Feed
Outfit7 is the mobile game company behind one of the most recognizable brands in gaming – Talking Tom & Friends. Since its founding in 2009, the company has turned a single talking cat app into a global entertainment franchise with billions of downloads and a loyal player base spanning generations. In this article, we’ll explore … Continue reading “Outfit7 Company Overview: Revenue, Valuation, Games”| RSS Feed
Scopely is a global game publisher and developer that has gone from a small startup in 2011 to one of the top-earning companies in the industry. Behind billion-dollar hits like MONOPOLY GO! and Stumble Guys, the company has mastered the art of building games that keep players coming back for years. In this article, we’ll … Continue reading “Scopely Company Overview: Revenue, Valuation, Games”| RSS Feed
Voodoo is a mobile game company based in Paris, France, best known for creating simple, addictive mobile games that reach millions of players worldwide. Founded in 2013, it quickly rose to prominence with chart-topping hits like Helix Jump, Hole.io, and Paper.io. Today, Voodoo is also a leading game publisher, working with hundreds of partner studios … Continue reading “Voodoo (Company): Size, Valuation, Revenue & Games”| RSS Feed
The Japanese gaming market is one of the most profitable and most misunderstood markets in the world. Despite making up just a small share of global players, Japan consistently ranks in the top three for gaming revenue. But winning here isn’t as simple as dropping a hit global title and hoping for the best. Japanese … Continue reading “Japanese Gaming Market [2025 Report]”| RSS Feed
The app market isn’t what it used to be. Customer acquisition costs are higher than ever, organic installs are harder to come by, and most apps struggle to maintain profitability unless they’re generating consistent revenue month after month. That’s exactly why subscription apps are booming. Instead of chasing one-time purchases, more app businesses are turning … Continue reading “How to Create Recurring Revenue with a Subscription App?”| RSS Feed
You’ve probably seen the ads everywhere – on TikTok, Instagram, maybe even while playing other mobile games. Royal Kingdom is all over the place, and it’s not just noise. It’s topping the charts, pulling in serious revenue, and actually keeping players around. In a space packed with match-3 games, that’s no small feat. But what … Continue reading “How Royal Kingdom Reached $145M in Less Than a Year”| RSS Feed
Wondering which apps made the most money in 2025? You’re in the right place. We’ve ranked the top-grossing apps of the year across all categories: games, streaming, productivity, social, dating, and more. Whether you’re analyzing app or game market trends or just curious where people are spending their time (and money), this list gives you … Continue reading “50 Top-Grossing Apps (2025 Ranking)”| RSS Feed
Dream Games is one of the biggest mobile gaming success stories of the past five years. Founded in 2019 and based in Istanbul, Dream Games made waves with Royal Match. The puzzle game quickly climbed the revenue charts and built a reputation for high production quality, aggressive user acquisition, and strong monetization. Despite launching just … Continue reading “Dream Games: Revenue by Year (2015 – 2025) & Valuation”| RSS Feed
Looking for the right partner to bring your game to market? This list of indie game publishers covers over 50 companies that actively fund and release premium indie titles on PC and console. Whether you’re building a narrative-heavy RPG, a quirky sim, or a multiplayer survival sandbox, you’ll find game publishers here that match your … Continue reading “50+ Indie Game Publishers Accepting Submissions”| RSS Feed
The gaming industry is massive, and it wouldn’t be what it is without the developers and publishers behind your favorite titles. From AAA giants releasing global blockbusters to indie-focused teams pushing creative boundaries, these companies shape what we play and how we play it. In this article, we’re spotlighting 30 of the most important game … Continue reading “Top Game Publishers [2025 Rankings]”| RSS Feed
Wondering what do game publishers do? This guide breaks down their role in development and marketing, and how they help games succeed.| Udonis Mobile Marketing Agency
Looking for the top mobile game companies making serious money in 2025? You’re in the right place. This list includes both mobile game developers and publishers, ranked by their estimated 2025 revenue from mobile games. From billion-dollar giants like Tencent and Scopely to rising stars like FUNFLY and SuperPlay, these companies are the ones dominating … Continue reading “Top 50 Mobile Game Developers & Publishers by 2025 Revenue”| RSS Feed
Tencent has been a key topic in both gaming and tech circles for over a decade – and for good reason. Tencent isn’t just a gaming giant; it’s one of the largest companies in the world by revenue, valuation, and influence. From owning blockbuster games like Honor of Kings and PUBG Mobile to investing in … Continue reading “Tencent Games: Revenue by Year [2015 – 2025]”| RSS Feed
Supercell revenue has been one of the most talked-about topics in the mobile gaming industry over the past decade. And for good reason – this Finnish game studio has built some of the most iconic mobile games ever, like Clash of Clans and Brawl Stars, and made billions doing it. In this article, we’ll take … Continue reading “Supercell Revenue by Year (2015 – 2025)”| RSS Feed
Embracer Group layoffs have reshaped the gaming industry over the past two years. From 2023 to 2025, the company cut more than half its workforce, shut down dozens of studios, and canceled nearly 80 in-development games. What began as one of the fastest-growing empires in gaming unraveled into one of its most dramatic collapses. In … Continue reading “Embracer Group Layoffs: 7,800 Jobs Cut in 2 Years”| RSS Feed
If there’s one gaming company that defined the chaos and ambition of the last decade in gaming, it’s Embracer Group. From buying Tomb Raider and The Lord of the Rings to shutting down beloved studios and canceling high-profile games, Embracer’s rise and fall reads like a blockbuster script. In just a few years, it went from … Continue reading “The Rise and Fall of Embracer Group”| RSS Feed
If you’re trying to grow a mobile game, you’ve probably asked yourself this question: Should I focus on App Store Optimization (ASO) or paid user acquisition (UA) to get more installs? It’s a good question – and one that comes up a lot. ASO sounds appealing because it’s free, long-term, and helps you rank better. … Continue reading “ASO vs Paid UA: What Drives More Installs?”| RSS Feed
Most mobile game ads flop. That’s the hard truth we’ve seen after analyzing over 1,000 mobile game creatives – from global hits to indie titles trying to break through. And while the majority barely move the needle, there’s a small group – the top 5% – that perform consistently, scale profitably, and become benchmarks for … Continue reading “We Analyzed 1,000+ Game Ads. The Top 5% Share This”| RSS Feed
If you’re anything like me, Genshin Impact was a full-on obsession. The open world, the combat, the waifus (and husbandos), the exploration, the lore… it all just clicked. But let’s be real – sometimes you need a break from Teyvat, or you’ve caught up on the latest Archon Quest and you’re itching for something new. … Continue reading “20 Games Like Genshin Impact for Anime RPG Fans”| RSS Feed
Looking for your next blocky adventure? Discover 20 games like Minecraft with survival, building, and creativity at their core.| Udonis Mobile Marketing Agency
Facebook campaigns for mobile games can help you acquire users and monetize them. Find out how to set them up!| Udonis Mobile Marketing Agency
If you're wondering how to optimize your Facebook campaigns check our 10 tips and increase conversions with Facebook Ad Images.| Udonis Mobile Marketing Agency
Every mobile game studio can come up with a decent ad idea or two. You take some gameplay, maybe add a flashy hook, throw in a “download now,” and hope for the best. Maybe it even performs okay. So you make a few more. But then you hit a wall. Suddenly, that one ad idea … Continue reading “How We Build 50 Winning Game Ads From 1 Idea”| RSS Feed
Let’s be honest: most mobile game ad creatives don’t flop because the idea was bad. They flop because they weren’t built for the way people scroll. At Udonis, we’ve tested thousands of creatives for top mobile games. The best-performing ones fall into five key categories. This is the framework we use to systematically find winners … Continue reading “5 Types of Ad Creatives Every Mobile Game Needs to Test”| RSS Feed
Let’s be honest – user acquisition is too expensive to get wrong. You’re putting serious money into campaigns, creatives, and channels. But are you actually getting the results you should be? Are installs growing but revenue flatlining? Are you hearing more excuses than insights? If any of that sounds familiar, you’re not alone. We’ve seen … Continue reading “Should You Fire Your UA Agency? A 10-Point Checklist”| RSS Feed
Looking for the top AI apps shaping day-to-day life right now? You’re in the right place. We’ve ranked 100 standout titles by lifetime downloads and added snapshot stats for monthly active users and revenue so you can see which tools have real traction in 2024. From full-featured chatbots to AI art and music generators, this … Continue reading “100 Top AI Apps Ranked by Popularity in 2025”| RSS Feed
Let’s be honest – most UA teams are stuck. They’re not scaling profitably. They’re not running enough creative tests. They’re reacting to performance drops instead of preventing them. And the worst part? Most of them think things are “fine.” We’ve worked with hundreds of mobile game studios – from fresh indie teams to publishers spending … Continue reading “Most Mobile UA Teams Are Broken – Here’s Why”| RSS Feed