Elevating Cybersecurity Messaging After Black Hat 2025 - FleishmanHillard
Key takeaways from Black Hat 2025 for security communicators—AI, supply chain risk, and strategies to drive impact in today’s evolving cyber landscape.| FleishmanHillard
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Key takeaways from Black Hat 2025 for security communicators—AI, supply chain risk, and strategies to drive impact in today’s evolving cyber landscape.| FleishmanHillard
Learn how we applied creative planning to government marketing, reigniting the UN’s gender equality movement and affecting positive sentiment worldwide.| FleishmanHillard
Check out how we glammed up Roche’s healthcare marketing, transforming their consumer PR and breast cancer awareness reach in Ireland.| FleishmanHillard
FleishmanHillard identifies key executive visibility trends and best practices to navigate executive communications in 2021.| FleishmanHillard
Check out this Life cereal revival where our CPG marketing efforts proved the value of earned media and grew sales in a declining category.| FleishmanHillard
Explore our government marketing and public sector work to see how we innovate within the political scene to help clients achieve goals.| FleishmanHillard
FleishmanHillard's Heather Pierce shares five concepts to guide communications as informed by health research during the COVID-19 pandemic.| FleishmanHillard
FleishmanHillard's Elizabeth Mulligan shares best practices to ensure cultural sensitivity in food, agriculture and beverage communication.| FleishmanHillard
FleishmanHillard's Claire Barry outlines the importance of the food, agriculture and beverage industry pivoting to stay in-tune with people and culture.| FleishmanHillard
Liam McCloy, FleishmanHillard EMEA Food, Agriculture and Beverage (FAB) lead, introduces our new report outlining the effects of COVID-19 on the industry.| FleishmanHillard
FleishmanHillard's Emily Meyer outlines the TRUE Global Intelligence COVID-19 study findings as they relate to the food, agriculture and beverage industry.| FleishmanHillard
Our global Executive Advisory guides C-suite leaders through high-impact issues, crisis and transformative change related to both risk and opportunity.| FleishmanHillard
AI-powered answer engines are changing discovery. Generative Engine Optimization (GEO) ensures your brand stands out in this new landscape.| FleishmanHillard
As of August 2025, expanded US tariffs are reshaping pricing across industries, from seafood and electronics to Swiss watches and appliances. While many companies have avoided public discussion of tariff-driven price increases, this “run silent” strategy may be unsustainable as cumulative price pressures intensify and customer sensitivity peaks. For business leaders and their communications teams, […]| FleishmanHillard
Modernize your communications operation through six areas of focus that support a modern comms framework.| FleishmanHillard
Generative AI is powerful, but only as powerful as the human data behind it. Discover why primary research is essential in shaping accurate synthetic audiences and AI-driven insights.| FleishmanHillard
New leadership strengthens integration across regions and capabilities, helping clients navigate uncertainty, reputation, risk and transformation at speed. As companies face rising volatility, stakeholder scrutiny and operational complexity, the role of corporate affairs has become an increasingly critical issue for the C-suite. To meet this moment, FleishmanHillard today announced a new Corporate Affairs Practice leadership […] The post Announcing Our Global Corporate Affairs Leadership Te...| FleishmanHillard
When it comes to the success of AI rollouts and adoption, there’s a notable delta between the perspectives of a company’s leaders and its employees. About a quarter of leaders say their AI rollout has been effective. Only 11% of employees agree. That’s not just a signal that implementation is lagging – it’s a signal […] The post The Real Reason Your AI Rollout is Stalling appeared first on FleishmanHillard.| FleishmanHillard
Higher ed comms leaders describe their work as chaotic and high-stakes—and explore how AI can help navigate the complexity.| FleishmanHillard
Trust is at the heart of every successful organization. In today’s digital landscape, that trust is built—and sometimes shattered—by how well you protect the data on your network. Reputation is hard-won and easily lost, making it a favorite pressure point for cybercriminals and regulators alike. Over the past several years, threat actors have shifted tactics. […]| FleishmanHillard
Don’t think of this as just a policy reset. It’s a reputational crossroads. In a deregulatory moment, the real challenge isn’t compliance. It’s communication plain and simple: how to explain, defend and lead through what comes next. The U.S. government has issued its clearest signal yet that it intends to lead the world in AI […]| FleishmanHillard
Our new solutions suite designed by and for communications professionals builds on Omnicom’s agentic AI platform, Omni, by integrating institutional communications knowledge with advanced audience data and technology capabilities. FH Fusion gives every FleishmanHillard counselor and team the ability to create real-time, agentic AI solutions that deliver sharper insights, more precise activations and stronger business […]| FleishmanHillard
Agency Veteran and Strategic Advisor to Global Brands Will Lead Growth and Innovation Across West Coast FleishmanHillard today announced the appointment of Kristin Hollins as general manager for California. In this role, Hollins will oversee the agency’s strategy and operations across San Francisco, Los Angeles, San Diego, Orange County and Sacramento, with a focus on […]| FleishmanHillard
In a time of uncertainty and saturation, attention isn’t given. It’s earned through simplicity, creative craft and AI grounded in reality. You could feel it in every conversation. The C-suite under pressure. Creators calling for accountability. Agencies asked to solve faster, smarter, more intentionally. What cut through in the award winners and on the stages […]| FleishmanHillard
FleishmanHillard announced the appointment of Adrienne Connell as managing director of its Canada operations. Connell will oversee strategic direction, growth and client service across the agency’s Canadian markets as the firm continues to evolve its presence in the region. She will report to Della Sweetman, president, Americas and chief strategy officer. The appointment coincides with […]| FleishmanHillard
This year at Cannes Lions, the AI conversation shifted. I heard it move from fascination with endless applications to a deeper reckoning with what it means for how people connect, tell stories and navigate being human.| FleishmanHillard
On the Ground at Cannes: “Creator” may be the most overused word in marketing and communication circles at Cannes. Walk ten steps and you’ll hear it as often as “creativity” or “AI.” But behind the buzz is the real shift in how brands engage with audiences and how audiences choose to engage back. That shift […]| FleishmanHillard
On the Ground at Cannes: Uncertainty and AI are clearly the buzzwords of Cannes 2025, based on how many conversations they’re dominating here. But what’s less spoken and still just as obvious: culture isn’t a campaign lever. Rather, it’s the ultimate credibility layer. It’s a polarized, fatigued, AI-saturated market and the brands that are winning […]| FleishmanHillard
On the Ground at Cannes: There’s always a certain kind of energy on the ground at Cannes. But this year, it feels as much like a reckoning with what creativity must become as it is a celebration of a year of groundbreaking work. Yes, we’re honoring culture-shifting campaigns. But more than that, we’re witnessing a […]| FleishmanHillard
We’re a global PR agency developing creative and strategic communications for brand and reputation management, corporate and consumer marketing, crisis and more.| FleishmanHillard
We concepted a unique experience with celebrity and media support to help WaterWipes expand its CPG position and consumer use occasions.| FleishmanHillard
Our brand identity development and digitally led awareness campaign helped Canadian consumers care about and take pride in Canola.| FleishmanHillard
See how a timely influencer partnership and creative content drove customers to Great Clips hair salons during the back-to-school time frame.| FleishmanHillard
Market research and creative strategy and execution led our B2B and B2C campaign that drove sales of Elanco's puppy-saving breakthrough drug.| FleishmanHillard
We fuse brand marketing solutions with reputation management services. From corporate to consumer, CPG to tech, healthcare to finance and more. See how.| FleishmanHillard
Discover the Four Pillars of AI Readiness and how people-first strategies can help leaders drive adoption, build trust, and prepare teams for lasting transformation.| FleishmanHillard
When a cyber incident hits, IT and legal are often the first to get the call—for good reason. IT teams must act swiftly to contain, remediate and investigate the breach, while legal teams must ensure compliance with regulatory and contractual obligations and manage legal exposure. But a strictly technical or legal lens can narrow your […]| FleishmanHillard
Introducing Sage by FleishmanHillard: a virtual audience platform delivering real-time, synthetic insights to test, co-create, and refine strategy before launch.| FleishmanHillard
FleishmanHillard's Liz Hawks outlines influencer marketing trends from 2020 and introduces the agency's latest influencer relations report.| FleishmanHillard
Find out how consumer trends informed creative ideation to reimagine March of Dimes’ charity walks and maintain fundraising during COVID-19.| FleishmanHillard
See how we fused research with media relations strategy to make protein sufficiency a priority in India during the COVID-19 pandemic.| FleishmanHillard
Our team dedicated to communication research, market intelligence, marketing data analytics and more is integrated across our work. See how.| FleishmanHillard
FleishmanHillard's Depali O'Connell shares how planners can help companies develop authentic communication in response to consumers.| FleishmanHillard
FleishmanHillard Fishburn's Lauren Winter shares why brands need to respond commpassionately to consumer concerns surrounding societal issues.| FleishmanHillard
FleishmanHillard's Lauren Winter introduces the Youth and Culture team's new report that analyzes Gen C and its members' behaviors and brand expectations.| FleishmanHillard
Marshall Manson has been named Chief Executive Officer of FleishmanHillard UK, overseeing the agency’s strategic direction, client service, growth, innovation and talent development across its UK operations.| FleishmanHillard
Learn why resilience is the new differentiator in corporate reputation. Explore FleishmanHillard’s approach to crisis readiness, narrative control and AI-driven reputation management.| FleishmanHillard
Discover why patient engagement is no longer a compliance box to check, but a strategic communications advantage.| FleishmanHillard
Jim Joseph will be responsible for leading FleishmanHillard’s global Brand business, leveraging communications to enable business outcomes for clients.| FleishmanHillard
As communications grows more complex and critical, AI is unlocking new opportunities to protect reputations, navigate change, and drive real business impact.| FleishmanHillard
Understanding the emotional mechanics of language and visuals helps communicators craft messages that resonate. Words and images both shape perception, influence behavior, and drive engagement. But when it comes to emotional impact, they trigger opposite effects.| FleishmanHillard
As the Food and Drug Administration (FDA) sets global standards in many ways, any disruptions in its operations could create a ripple effect in other regulatory agencies around the world, including the European Medicines Agency (EMA).| FleishmanHillard
Escalation of penalties imposed by Trump administration on China, and the retaliation from Beijing on US imports, will affect nearly every segment of our economy.| FleishmanHillard
At this year’s EDS CIO & CISOxNewYork event, one theme cut through the jargon and hype: clarity. As CIOs and CISOs grapple with the expanding role of AI and emerging technologies, the conversation centered on how to bring structure and purpose to transformation, not just velocity. The most memorable insight? A deceptively simple framework: Product, […]| FleishmanHillard
Every China’s Two Sessions meetings highlight a roadmap for the country’s priorities, and this year underscores a shift toward long-term resilience. Sectors like AI, 6G, advanced manufacturing and clean energy are receiving increased attention as China works to strengthen its competitive edge.| FleishmanHillard
Our latest report, Beyond the Basket, created in partnership with Omnicom's Flywheel, explores how brands can navigate this complexity and turn cultural engagement into commerce. From seamless shopping experiences to authentic brand connections, we reveal how brands can strike the balance between love and lust and drive immediate conversions and long-term loyalty across the ecosystem.| FleishmanHillard
The viral hype cycle of opinions can drown out real dermatological advancements. If brands want to cut through, it’s time to rethink how we communicate skincare. Skincare needs a reality check, and the companies bold enough to have that conversation will be the ones that rise above the noise. Because at the end of the day, the future of skincare isn’t about looking perfect. It’s about living well. And that’s the story worth telling.| FleishmanHillard
The latest data on Google Search trends shows AI interest has eclipsed other major tech buzzwords and the gap has only widened.| FleishmanHillard
Companies are navigating a high-stakes environment where correctly navigating the business landscape is the key to success.| FleishmanHillard
We fuse brand marketing solutions with reputation management services. From corporate to consumer, cpg to tech, healthcare to finance and more. See how our work spans digital channels and global borders.| FleishmanHillard
Influencer marketing has significantly increased in popularity and is set to grow even more in 2022. See which trends to track here.| FleishmanHillard
See how we helped reposition Fitbit as a holistic health brand via a fresh media relations strategy and an immersive virtual product launch.| FleishmanHillard
Find out how our creative ideation and media relations strategy increased positive perception of Iowa to promote tourism and build a quality workforce.| FleishmanHillard
We create media relations strategies by integrating media, social influencer and digital experts. See our work for maximum-impact stories and earned media.| FleishmanHillard
Creative planning is core to what we do, including creative ideation, strategy and production. Explore our work to see it in action worldwide.| FleishmanHillard
FleishmanHillard's David Goldman shares alternative approaches to in-person events and recommendations for virtual events amid the COVID-19 pandemic.| FleishmanHillard
FleishmanHillard's Jacob Porpossian shares four ways to foster creativity and generate ingenuity while quarantined and isolated due to COVID-19.| FleishmanHillard
As the Trump administration continues to refine its trade policy, businesses must be prepared to navigate a highly fluid tariff environment.| FleishmanHillard
FleishmanHillard announced the appointment of Madhulika Ojha as managing director of its India operations.| FleishmanHillard
Amid a challenging geopolitical time marked with challenges and tensions, 2025 is poised to be a year of leadership for the Global South.| FleishmanHillard
CES remains a product showcase where the ability to physically try the product is essential for mainstream recognition.| FleishmanHillard
FleishmanHillard announced the appointment of Thomas Skelton as head of TRUE Global Intelligence in the Asia Pacific region.| FleishmanHillard
Business leaders tuning into President Trump’s speech in Davos should pay attention to his stance and positions on global trade.| FleishmanHillard
The FH St. Louis office continues to build its commitment to the community through a range of pro bono partnerships and volunteer activities.| FleishmanHillard
FleishmanHillard is looking to examples of where AI has been applied successfully to overcome boundaries, taking Japan as a case in point.| FleishmanHillard
FleishmanHillard provides guidance on how communicators should be preparing for expected tariff and immigration actions.| FleishmanHillard
The role of business in combatting climate change through sustainability and ESG activities in divisive times.| FleishmanHillard
Leaders need a deft touch and different strategic approach to manage the forces of the geopolitical disruption reshaping the world today.| FleishmanHillard
Tips for building meaningful audience conversations and fostering trust and authenticity when implementing influencer programs| FleishmanHillard
Europe is at a crossroads in its sustainability trajectory as economies are vying for access to raw materials, technologies and trade routes.| FleishmanHillard
Companies may want to consider resetting or augmenting current communications strategies to maintain a proactive stance.| FleishmanHillard
FleishmanHillard earns top score on this year’s Corporate Equality Index, the nation’s leading benchmark for LGBTQ workplace equality| FleishmanHillard
Mary Kosinski has joined FleishmanHillard as global managing director of Health and Life Sciences, alongside a new sector leadership team.| FleishmanHillard
FleishmanHillard joined more than 90 employees from locally based companies and the HandsOn Bay Area for an afternoon of community service.| FleishmanHillard
FleishmanHillard has once again made the PRNews Agency Elite Top 100 list, demonstrating they can drive change on their own terms.| FleishmanHillard
FleishmanHillard hires Jennifer Little as general manager of its Texas business, including its offices in Austin and Dallas.| FleishmanHillard
FleishmanHillard announced several key roles as a part of its global leadership team under recently appointed President and CEO J.J. Carter.| FleishmanHillard
We helped our client the Norwegian Seafood Council promote Norway’s salmon and seafood to consumers in Thailand. Find out what we did to help our client achieve their goals:| FleishmanHillard
See how we got creative with healthcare marketing for Roche. We raised awareness for multiple sclerosis to elevate treatment barriers to Irish Parliament and drive political discourse.| FleishmanHillard
FleishmanHillard announced the appointment of Della Sweetman to the role of president, Americas and chief strategy officer.| FleishmanHillard
Generation X and Millennials fuel much of the strategy, execution and innovation across industries and their viewpoints can differ greatly.| FleishmanHillard
FleishmanHillard's Responsible Business interview with Alan Murray, the founding president of the Dow Jones Leadership Institute.| FleishmanHillard
FleishmanHillard hosted GLAAD’s Corporate Summit that discussed LGBTQ Representation in Advertising and Media.| FleishmanHillard
Find new opportunities for brands to connect with a growing football audience in new and meaningful ways this NFL season.| FleishmanHillard
Learn how to foster workplace culture, overcome challenges, support employees and drive business continuity.| FleishmanHillard
Is your investment proportionally driving higher business impact? See three ways to determine appropriate investment in influencer marketing| FleishmanHillard
A comprehensive framework for crisis response, categorized into four main types with 20 specific response strategies for each type.| FleishmanHillard
The Cannes Lions International Festival of Creativity draws the best and brightest from the worlds of advertising, media and communications. Amongst all the awards and global brands, one initiative stands out for its impactful mission and transformative vision: the Cannes Can: Diversity Collective (CC:DC). Created in 2018 due to the lack of diversity in the […]| FleishmanHillard
FleishmanHillard's Global Chief Operating Officer and President, Americas J.J. Carter will become President and Chief Executive Officer, succeeding John Saunders, who will become Chairman.| FleishmanHillard
