We take a look social media brand naming practices and discuss the power of real word names, contrasting the positive example of Pebble with a litany of soundalike names that fail to stand out from the crowd.| Zinzin
On May 29, 1913, Igor Stravinsky's ballet, Le Sacre du printemps (The Rite of Spring), premiered in Paris. The public hissed and laughed, and a riot| Zinzin
The power of evocative names that map metaphorically to company or product brand positioning to foster emotional engagement, with examples.| Zinzin
