Over 70% of companies have a competitive intelligence team, and more than 50% plan to increase their CI budget. Knowing what your competitors are doing can be just as important as defining your approach. Here, you’ll need to closely look at the 4 P’s of marketing—product, price, place, and promotion. The benefits of studying these […]| Unkover
Automation transforms how your B2B sales team operates. With fewer administrative tasks slowing them down, your reps and managers can focus on core sales activities—like building relationships. Let’s take a closer look at how automation can help your B2B organization improve sales pipeline efficiency. From lead scoring to personalized communication, you’ll see exactly where automation […]| Unkover
Whether you’re a marketer or a sales rep, everybody in the go-to-market (GTM) team needs to keep a check on the market’s pulse. That means constantly monitoring your: …to name a few sources. Because if you don’t, you’ll never know how the market shifts—and as a result, you’ll always be chasing trends, not getting ahead […]| Unkover
Humor us for a moment here, and pick any industry and any product. Chances are, the product/industry you chose has tens (if not hundreds) of competitors offering the same product for almost the exact same price point. So, how does every brand find its footing and get its own leads and sales? The answer lies […]| Unkover
Nearly half of business owners believe product managers are highly effective at boosting the company’s annual growth rate. Yet, more than 60% of product managers are employed in organizations that don’t have established product management processes. Product management is one of the most important elements of your go-to-market (GTM) strategy. Without it, your product development […]| Unkover
Rising competition and innovation in the B2B space have kept every company on its toes. As it becomes increasingly difficult to truly stand out, the only way to do that is to constantly monitor competitors. But how do you document your analysis in a way that lets you see changes made over time? That’s what […]| Unkover
TL;DR In this article, you’ll see how content intelligence can help you craft effective content campaigns, allowing you to test different formats, headlines, and strategies to see what works best. Whether you try two blog post versions, experiment with social media posting times, or compare headlines, use your findings to fine-tune your approach for better […]| Unkover
TL;DR When you came up with your latest business idea, chances are you thought you were building the next unicorn and that your product would disrupt the industry. 13/10 for the attitude, but. While your idea was probably great, the reality is no product is built in a vacuum, and it’s very likely that other […]| Unkover
TL;DR Are you struggling to find the right price point for your products or services? Competitive pricing can help you outperform your competitors and boost your revenue. This guide covers: Whether navigating the tricky line of pricing or looking to better cater to your market segment, understanding competitive pricing is key! Check out our full […]| Unkover
Competitive Intelligence for Sales Executives As a sales executive, you: You can use CI to: Find out how to do it in three minutes with Unkover! If you’re a sales executive, there is no need to tell you that Sales has become a tough gig. It is highly competitive, with sales managers from each company […]| Unkover
Learn how to identify your competitors and kickstart your competitive intelligence program in this insightful article. Discover the types of competitors you may face and how to monitor them effectively. Kickstart your strategy today!| Unkover
Learn how to create a compelling value proposition that resonates with your audience. Explore key elements such as positioning statements and value proposition examples, and craft a message that highlights the benefits of your product.| Unkover
Discover how competitive intelligence tools can streamline your business growth by providing essential insights. Learn about key factors to consider when selecting a tool and explore popular options.| Unkover
Learn the importance of consistent messaging for your brand and how to create a message map in 6 simple steps. Improve communication across all platforms effectively.| Unkover
