As cloud marketplaces continue to grow in scale and influence, they are reshaping how software is bought, sold, and delivered. The post Marketplace Multipliers: Understanding Revenue Overlap in the Cloud Ecosystem appeared first on IDC Europe Blog.| IDC Europe Blog
As geopolitical tensions escalate and regulatory uncertainty deepens, many organisations on the continent see digital sovereignty as a strategic imperative. The post Digital Sovereignty in Europe in 2025: What’s “Plan B”? appeared first on IDC Europe Blog.| IDC Europe Blog
Despite delays in transposing the legislation, the NIS 2 directive is moving inexorably towards being enforced across the EU and even beyond. The post The NIS 2 directive – where are we now? appeared first on IDC Europe Blog.| IDC Europe Blog
In today’s technology landscape, having an innovative product is just the starting point. What truly sets successful tech vendors apart is their ability to demonstrate clear, measurable business value and return on investment (ROI) to their customers. The post Unlocking measurable business value: the essential guide for technology sellers appeared first on IDC Europe Blog.| IDC Europe Blog