Discover how European tech vendors are preparing their messaging strategies for 2026. Learn how to align strategy, sales, and analyst commentary - while addressing the added challenge of fragmented multi-country markets. The post How Tech Vendors in Europe Can Align Strategic Messaging for 2026 appeared first on IDC Europe Blog.| IDC Europe Blog
There is increasing market segmentation in the UC space, as customers demand more choice and flexibility. This underlines the need for UC providers to evaluate their strategies and align more closely with evolving market trends. The post IDC European Enterprise Communication and Collaboration Survey 2025: Growing Customer Demand for Choice and Flexibility appeared first on IDC Europe Blog.| IDC Europe Blog
As cloud marketplaces continue to grow in scale and influence, they are reshaping how software is bought, sold, and delivered. The post Marketplace Multipliers: Understanding Revenue Overlap in the Cloud Ecosystem appeared first on IDC Europe Blog.| IDC Europe Blog
As geopolitical tensions escalate and regulatory uncertainty deepens, many organisations on the continent see digital sovereignty as a strategic imperative. The post Digital Sovereignty in Europe in 2025: What’s “Plan B”? appeared first on IDC Europe Blog.| IDC Europe Blog