LinkedIn is a powerful tool for individuals and creating a company page can create the same kind of connections Most of us are familiar with LinkedIn on| ER Marketing
E-commerce is here and still growing. Now that you have your product or service, it is time to learn how to market most efficiently to your target audience.| ER Marketing
B2B marketing strategies must be geared toward lead generation. In fact, 85 percent of B2B marketers state that their highest priority is to generate leads.| ER Marketing
If not all website metrics are important, which ones are vital to pay attention to? Here are a few to really keep an eye on. Read more!| ER Marketing
Learn how to measure and improve your site’s user experience with key metrics, tools, and actionable tips. Build a website your users will love.| ER Marketing
Marketing for the building industry is our passion, past and purpose, and we take pride in helping brands build loyalty, reputations and bottom lines.| ER Marketing
Depending on who you are looking to attract, your strategic tools may need to change. One very important tool that is commonly used in digital marketing is the human face. The post Incorporating Human Faces: Effective for Digital Marketing? appeared first on ER Marketing.| ER Marketing
Unlock B2B success with 'room to breathe' in your content. Engage, retain, and reduce bounce rates. Discover the power of space today!| ER Marketing
Social media is growing into a cornerstone marketing channel for all businesses. Find out how your building products business can use social media effectively.| ER Marketing
The world is continually evolving into a digital sphere. We all now reach for the internet through our digital devices to search for information or to get| ER Marketing
Discover effective strategies for bloggers to leverage social media, enhance engagement, and grow their audience with targeted, creative content. The post 3 Ways To Use Social Media to Grow Your Blog appeared first on ER Marketing.| ER Marketing
Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. You are not alone. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was […] The post 6 Ways to Always Have Social Media Content appeared first on ER Marketing.| ER Marketing
Discover essential digital marketing tactics for success - from advertising to SEO. Boost your online presence today! The post Digital Marketing Tactics You May Have Forgotten appeared first on ER Marketing.| ER Marketing
Discover the timeless truth about branding pitfalls! Explore the 7 Deadly Sins of Branding and avoid marketing missteps that could sabotage your business. The post The 7 Deadly Sins of Branding appeared first on ER Marketing.| ER Marketing
If you’ve Googled “Google My Business” (see what we did there?), it’s probably because you’ve seen or heard of its value—particularly to local businesses—in a geographical area and want to know more about how it’s used. You may also have learned that, in 2022, Google My Business was renamed Google Business Profile. Since 2014, when […] The post Google Business Profile for Contractors: What You Need to Know appeared first on ER Marketing.| ER Marketing
Discover the most essential KPIs for the building materials industry—from sales and operations to customer satisfaction—and learn how to use them to drive measurable business growth. The post KPI Cheat Sheet for the Building Materials Industry appeared first on ER Marketing.| ER Marketing
There are certain Public Relations trends that have moved beyond the fad phase and become lodged in the very fabric of today’s business landscape. Many of these trends have the potential to influence the industry today and for a long time in the future as well. That’s why it’s important to know about — and […] The post Are You Ignoring These 4 Public Relations Trends? appeared first on ER Marketing.| ER Marketing
Learn about common file types (like .pdf, .png, .mp4) and their uses. Discover tips for identifying, organizing, and managing files with ease.| ER Marketing
ER Marketing is B2B marketing agency with a special love for the building industry—quite possibly, because we’ve been building clients ourselves for over 20 years.| ER Marketing
Unlock marketing success with AI-powered personalization: Boost engagement, conversions, and loyalty. Explore the future of personalized marketing!| ER Marketing
In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers.| ER Marketing